Ronald McDonald House of Delaware Board of Directors

Agenda

Date: Monday, February 11, 2019 Time: 5:30-7:00 PM Location: Conference Room 1

Attendees - Absent indicate by (x) Guests Sissy Dent Aerenson Will Mackenzie Erica Davis Peter Bailey Ken Manne Katie Johnson Perry Beberman AJ McCrery Barbara Loeslein Ryan Brazell Allison Micich Jan Shallcross Jim Burrows Katie Migliocco Mary Jane Cocozzoli x Stephen Mottola x Rob Cocozzoli x Ray Parisi Pam Cornforth David Paul Rich Doane Christine Randolph Barbara Dukart Hank Rosenberg Joel Dukart Lance Sabouni Dave Hancox Todd Seelhorst Tony Hill Bob Trostel – call in Vijay Iyengar Marichu Valencia Mark Lorenz Michael Waite Rachel Macha – call in

TOPIC PRESENTED BY TIME

I. Welcome and Connect to Purpose Perry 5:30-5:35

II. Consent Agenda a. Minutes of November 12, 2018 Board Meeting b. Committee Reports c. President and CEO Report Approval of Consent Agenda

All 5:35-5:40

III. Financial Report 2018 Operating and Capital Budgets

Christine/Pam 5:40-5:55

IV. Progress on items from Board Retreat Pam 5:55-6:00

V. Update on RMHC Phila. Region Pam 6:00-6:15

VI. Strategic Plan Update Focus on Pillar 3 - Financial Sustainability a. Telethon b. 5 K & Special Events c. Other Initiatives

Pam/Barbara 6:15-6:45

VII. President and CEO Ask Pam 6:45-6:50

VIII. Executive Session with President and CEO Perry 6:50-6:55

IX. Executive Session Perry 6:55-7:00

X. Plus Delta Adjourn Perry 7:00

2019 Board of Directors Meetings Monday, May 13 – 5:30-7:00PM Monday, September 9 – 5:30-7:00PM Monday, November 18 – 5:30-7:00PM Upcoming Events Saturday, March 16 – Kids Superhero and Princess Party – Delaware Tech Terry Campus, Dover Tuesday, March 26 – CBS 3/CW Philly Telethon – 6am-8pm Saturday, April 13 – 30th Annual 5K Run/Walk – Frawley Stadium – race starts at 9am Saturday, May 18 – Phillies vs. Rockies Sunday, June 9 – House Birthday Party – 12-3pm Saturday, June 22 – Phillies vs. Marlins Our Mission… To provide nurturing and supportive environments and services to directly improve the health and well being of children and to bring comfort to their families.

Ronald McDonald House of Delaware Board of Directors Meeting

November 12, 2018

Attending: Perry Beberman, Todd Seelhorst, Hank Rosenberg, Bob Trostel, Joel Dukart, Rachel Macha, Ryan Brazell, Tony Hill, Mary Jane Cocozzoli, Rob Cocozzoli, Dave Hancox, Ken Manne, Allison Micich, Stephen Mottola, Barbara Dukart, Michael Waite, Rich Doane, Vijay Iyengar, Ray Parisi, David Paul, AJ McCrery, Sissy Aerenson and Pam Cornforth Excused: Peter Bailey, Jim Burrows, Mark Lorenz, Will Mackenzie, Katie Migliocco, Christine Randolph, Lance Sabouni and Marichu Valencia Guests: Katie Johnson, Barbara Loeslein and Jan Shallcross I. Welcome and Connect to Purpose Perry convened the meeting at 5:30pm and welcomed members. Mrs. Carney and her daughter Aliyah from Dover shared their story and experience staying at the House. They are grateful for a place to stay near the hospital and have found encouragement from other families, staff and volunteers. II. Consent Agenda A motion was duly made to approve the consent agenda. The motion was seconded and passed unanimously. III. Financial Report Pam reviewed YTD financials through September 30. Income: The Golf Outing is expected to net $210,000-$220,000. The Lewes 5K anticipates additional income of $6000-$8000; final net expected $20,000. Total Circle of Care is on target for budget. RMHDE received $222,499 from the Telethon which is over budget. Grants are pending and responses are expected by year’s-end. Expenses: YTD Expenses are under budget. Lower costs for Maintenance and Repairs, and Payroll (staff changes) account for this savings. The 2019 Operating Budget was presented. Discussion was held. A motion was duly made to approve the 2019 Operating Budget. The motion was seconded and passed unanimously. 5 Year Capital Budget: Pam reviewed the 5 Year Capital Budget. Final numbers for 2019 Expenses are pending, still needed are costs for furniture in the new Christiana Family Room. A hospitality cart may be added to the Christiana Hospital Family Room program. Funding for the 2019 Capital projects will come from excess annual income (expected @ $230,000 this year), Grants, and if necessary, funds from the Maintenance and Reserve account. A motion was duly made to approve the 2019 Capital Budget. The motion was seconded and passed unanimously.

IV. Announcement Allison reported the House will receive AFP (Association of Fundraising Professionals) Awards for the 2017 Share A Night campaign and the video featuring Evelyn. Allison contacted her media buyer and Evelyn’s video will be broadcast on Comcast December 1-25 and on CBS/CW Philly in November and December. All broadcasts are free.

V. RMHDE Board Retreat Debrief Members agreed the recent Board Retreat was worthwhile and enhanced camaraderie. It was recommended a retreat be held annually. A suggestion was made to hold the retreat and then follow with a board meeting. A sub-group will be formed in 6 months to begin planning next year’s retreat. Topics suggested for future retreats include: strategic planning, programming, financial literacy. The Board Governance and Nominating Committee will discuss outcomes from the retreat at their November 29 meeting. The marketing committee will draft a new, shorter mission statement. Bob Trostel offered to contribute wine for a board social event.

Board members recommended Pam send out House updates mid-way between board meetings. Pam will also provide follow-up/outcomes to any “ask” made of board members. Allison will send the video out to board members so they can share on their social media platforms. VI. FY 2020 Grant in Aid Application Pam will submit the FY2020 Grant in Aid Application to the State of Delaware for $34.027, the same amount as was received for FY 2019. The grant money is used to serve Delaware families staying at RMHDE.

A motion was duly made to approve submitting a FY2020 Grant in Aid application to the State of Delaware for $34,027. The motion was seconded and passed unanimously. VII. Strategic Plan Update Pam and Tony reviewed the scorecard with 3Q progress on each Pillar. An in depth discussion of Pillar 3 – Improve Financial Stability – will be held at the February board meeting. The development and marketing committees will meet to brainstorm what type of signature event could be held to reach the $550,000 goal for special events. VIII. RMHC Phil. Region Structure Update RMHC Phila. Region is dissolving and will merge into the Philadelphia Ronald McDonald House. An affiliation agreement will be written between the Philadelphia Ronald McDonald House, Ronald McDonald House of Delaware and Ronald McDonald House of Southern New Jersey and the new charity chapter. The Philadelphia House will manage the accounting and the Delaware and Southern New Jersey House’s will coordinate the Telethon. The 2019 operating grant allocation will be the same as 2018 and future operating grant allocations will be determined in 2019. Ellen Early, RMHC Team Leader, met with the leaders of each House regarding this transition. IX. President and CEO Ask Pam provided an update on her “ask” from the board retreat: she asked for help with Change Management. Ryan connected her with a Grant Thornton associate and RMHDE Team Leaders will meet with her to discuss this topic next week.

Pam “asked” board members to get engaged with the Wilmington 5K by starting a team, sharing the event on their social media platforms or finding a new sponsor to help the House meet their $56,000 goal. X. Executive Session with President and CEO Executive Session was held. No minutes were taken. XI. Executive Session Executive Session was held. Perry Beberman provided a summary of discussion in an email to the Board of Directors dated 11/15/2018. XI. Plus Delta/Adjourn The meeting was adjourned at 7:10pm. Respectfully submitted,

Carol Sayles for Ken Manne, Vice-President/ Secretary

Building and Grounds Committee Meeting January 16, 2019

Meeting Key Highlights - Top 3 Things Board Members Need to Know • All items on the 2018 capital budget project list are finished except for mirror

replacements and washers and dryers. Since the meeting, a new quote has been obtained and is more in line with budgeted amount.

• Laundry equipment: Contract discovered, work is underway by management to terminate. This may require some additional funding for remainder of the two year term.

• 2019 capital budget is approved & planning is underway for major projects. Top priorities for the beginning of the year include:

o Painting of remaining first floor rooms (Flex Room, Social Work Office & Development Suite)

o Playroom refresh: $15k donated. Meetings are underway with vendors. o Family Kitchen remodels: Designs and quotes in progress

Committee Members: Mike Clendaniel, Mike Haggarty, Mark Lorenz, Michelle Pena, Lance Sabouni, Marichu Valencia, Management & Staff: Pam Cornforth, Katie Johnson, Fran Patone Present: Mike Clendaniel (phone), Fran Patone, Michelle Pena, Katie Johnson, Lance Sabouni, Marichu Valencia Agenda Topics:

• New Committee Member • 2018 Capital Budget projects carryover & update • 2019 Capital budget – top priorities

New Committee Member Management proposed a new committee member: Mike Haggarty of Energy Transfer Solutions. Katie discussed his interest in the committee and background in HVAC and other construction projects. Mike was approved as a new member. 2018 Capital Budget projects update

o Laundry equipment: Ready to order machines from Hawkins & Sons. It was determined that Speed Queen units are too expensive. Katie shared that other houses use non-commercial units with success. Katie plans to purchase a service agreement for the units once they are installed. Should repairs become too expensive the units will be replaced.

o A contract does exist with the current laundry machine provider-Equipment Marketers. Signed in 1991, terms are ten years in length and renew automatically. Remaining term is two years. The Committee recommended to Management that the contract immediately be terminated so that it does not inadvertently renew. Management has been working with vendor and has requested detailed accounting by which to determine a payout of remaining balance if reasonable. Michelle Pena offered to review current agreement and offer suggestions on how to proceed.

• Playroom: Working towards a Q1 2019 start-date o Delaware city refining company is a sponsor for $15k o Caroline Keesee is leading the project for the house and her child life

background will be a good fit for the project.

o Board asked the timing of the project. o Suggestion that local school woodworking programs may be able to make

wood boxes for the toy storage the house is seeking. This is not needed for the playroom, but Katie will keep in mind for an additional project.

• Mirror Installation o Reviewing pricing and installation options o Marichu has a contractor that may be a resource and was meeting with Katie

after the meeting to discuss o Update: proposal will be accepted from Davolos Development and mirrors

will be ordered 2/1.

• Family Kitchens: o Management provided the following update on activities related to the family

kitchen remodel

o AAfteAfter meeting with the kitchen designers, management has notes to provide with additional needs. Michelle suggested that a third quote may need to be obtained as may be outlined in the RMHDE process documents for all major projects. Katie will consult with Pam.

• Painting ($20k budget) o Plans underway to finish the first floor including Development suite, social

work office and flex room. This will tie the paint scheme with the rest of the first floor.

• Ladybug room repurposing. The room is currently a play space at the top of the

stairs, but is not frequently used and there are other spaces that are well equipped play spaces.

o Michelle Pena shared that Chase is donating $15k to the house, and those funds will be directed through the telethon, thus will be doubled. Chase has met with the house to help advise on resources for those on the autism spectrum.

• Sustainability Issues: o Reviewing RMHC standards and recommendations o Working on lighting, which was part of the energy audit findings previously

reported on in the November report.

B&G Committee Meetings: Meetings are aligned around the schedule for the executive committee. All meetings start at 8 AM.

January 16, 2019 March 27, 2019 June 20, 2019 October 9, 2019

Addenda 2019 Capital Budget Items

Development Committee Board of Directors Report - As of 2/5/19

Top 3 items Board members need to know!

1. Secured 11 sponsorships for the Telethon to date. We welcome any recommendations.

2. Working on the following grants –The Dresher Foundation, Delaware Community Foundation for capital improvements.

3. Submitted the following grants– Christ Church, Fund for Women, (operating) Timken Foundation (capital). Awaiting response from Discover for family kitchens.

4. Run or Walk in our 30th Annual 5K – April 13th!

Pillar 3 – Improve Financial Sustainability

Goal 1. Secure revenue to support the future of the House

Launch campaign to raise $1.2 million for capital projects by 2022 Progress to Plan

• Secured $350,570 in funding in 2018 for capital improvements

Grow endowment to $7 million by 2022 Progress to Plan

• Pledge of $125,000– payable over 5 years. Significantly increase Planned Giving outreach Progress to Plan

• Meet with Beebe Hospital Foundation to discuss best practices

Engage prominent individuals within the community in the Capital and Endowment Campaigns Progress to Plan

• Leadership Council recruitment underway

Goal 2. Broaden base of operational support at all levels

Grow event revenue to $550,000 by 2021 Progress to Plan

• Showing growth in our events. o Net of $462,842 for special events - $89,529 over last year!

• Held meeting to discuss new signature event

Increase revenue from Individual donors Progress to Plan

• Secured $204,660 in major individual gifts ($5,000+) that were assigned in 2018

Increase promotion of the Telethon as a way to give Progress to Plan

• Secured 3 new sponsorships and renewed 8 to date

Kent/Sussex Initiative – secured 5 new sponsors and renewed 8 for the Kids Superhero and Princess Party Grant requests: 33 proposals were submitted in 2018 totaling $470,000 in ask amounts. (3 of these proposals and $42,500 were for the Telethon; all three were funded) Eight proposals were denied. Twenty two were funded totaling $318,000. Three are pending totaling $54,000. Four of the funder proposals were for the capital projects and totaled $115,000. One of the denied was for a capital proposal. 3rd Party Events

• DuPont Country Club bartending event – 2/8 Stephen Mottola - Development Chair

Family Experience Committee Report to Board of Directors

February 11, 2019

1. The Committee last met on January 16, 2019 with David Hancox-Chair, Erica T. Davis, Emily Delaplane, Brittany Kane, Caroline Keesee, Mary T. Lyons, David Paul, Dale Perkel, Erica Schmidt (RMHDE Social Work Intern) and Jennifer Stevenson present.

2. The meeting was opened with a welcome by David Hancox-Chair. Erica T. Davis

motioned to approve the minutes from the October 10, 2018 meeting. The motion was seconded by Emily Delaplane. The minutes were unanimously approved by the Committee.

3. Review of House occupancy statistics indicated an 83.29% occupancy rate through December 31, 2018. The average length of stay was eight days for the year.

4. The family exit survey completion rate for the fourth quarter of 2018 was 21.9%. The

completion rate has continued to decrease each quarter this year. There is ongoing concern from the Committee with the low completion rate for the exit survey. Currently, small business cards with the link to the exit survey are available to families in the Guest Services’ office. There are hard copies of the survey as well in both English and Spanish available for families who cannot or do not wish to complete online. Our front desk volunteers continue to direct families to the survey computer prior to check out.

5. A review of the guest satisfaction survey reported overwhelmingly positive responses. Results show the overall average rating on a scale of 1 to 5. A. Environment/Atmosphere: (cleanliness, comfort, noise level, meals, activities,

helpfulness of staff, safety, etc.) received a rating of 4.83 B. Helpfulness & Friendliness of staff and volunteers received a rating of 5. C. Guest rated their overall experience at the House as 4.96. D. Impact on my Family: (keeping family together, able to rest and maintain my physical well-being, felt supported by other families, staff and volunteers, being able to stay close improved child’s recovery in the hospital, etc.). Representing strongly disagree to strongly agree, the overall average rating was 4.52. This is a lower than usual rating likely due to the high number of guests who skipped this question.

FEC Top 3 Things You Should Know: Helpfulness & friendliness of staff and volunteers was

ranked 5 out of 5 in November & December 2018!!

There were less than 100 families turned away from the House in 2018.

Research to create a sensory-friendly playroom at the House has begun with a goal of finalizing plans in 2019.

E. Written comments included both compliments as well as areas for improvement: Question #3 “How would your family have been impacted if the Ronald McDonald House did not exist?” was answered by all 102 survey respondents. The Committee was particularly drawn to responses #55, 90 and 94 (see attached).

6. A review of Nemours Family Resource Center statistics showed that 12,359 guests and 7,824 families were served in the FRC thru December 31, 2018. There were a total of 214 exceptions made for two parents/caregivers to stay in the sleep rooms during the year. Napping hours at Nemours were expanded to 9:30am-2:30pm beginning October 15, 2018. There were a total of 40 naps requested during 2018. Fourth quarter statistics for the Family Rooms at Christiana and Dover were emailed to the Committee on January 18, 2019. The statistics showed 3,271 guests and 2,019 families were served in Christiana’s family room thru December 31, 2018. There were 444 guests and 111 families served at Dover during the same time frame.

7. As part of the Committee’s ongoing work to support the House’s strategic plan, a list of the current programs, services and activities available for families was reviewed. The Committee overwhelmingly agreed that based on survey results; there is no immediate need to add any additional programs, services and activities. The recommendation is to focus on excellently executing what is currently being done before adding more. Following up with families after they check in to review what is available at the House and to increase awareness was also suggested.

8. The House’s bereavement program will now mail professionally printed cards immediately after the death of a child and then follow up in six months with another card and sunset print, with the child’s name written in the sand. The prints will be ordered from Christian’s Beach Memorial Ocean Art by Carly Marie. Each card and a sample print were passed around during the meeting. All members agreed that this is a beautifully respectful way to honor children and families.

Ideas for a permanent memorial were discussed. The Committee recommended getting feedback from families before moving forward. Partnering with A.I. duPont and Christiana during their annual memorial events was also suggested since the House serves the same families. 9. Inviting one or two families and a volunteer to join the Committee was addressed.

Having input from both may offer a more well-rounded perspective regarding family wants and needs.

Meeting adjourned by David Hancox-Chair Respectfully Submitted, David Hancox Family Experience Committee Chair

From our families...Responses to question #3 from our exit survey

“Having to sleep in a car isn’t very fun.”

How would your family have been impacted if the Ronald McDonald House did not exist?

of Delaware

“There are no words to explain how just having a place to shower away from the PICU and refresh to be our best for our daughter. We are 1.5 hours away from home and this has been the worst time of our lives. This place was one area that took a huge load off of our mind when we were filled will such horror and anxiety from seeing our daughter die and come back right in front of us. she is twelve and has more years! God Bless Ronald McDonald House”

“It was a wonderful and generous convenience for us to have RMH available, right next-door to Nemours, during a stressful week for our whole

family. We would have had to secure lodging further away or we would have had to all stay

crammed in our daughter's hospital bedroom, increasing stress and fatigue.”

Report of the Ronald McDonald House of Delaware

Governance and Nominating Committee

Committee Members Ken Manne (Chair), Peter Bailey, Perry Beberman, Mary Bowler, Mark Lorenz, Ray Parisi, Rick Rowland, Michael Waite, Anne Wright

Staff Liaison: Pam Cornforth,

The Governance and Nominating Committee last met on November 29, 2019. At the meeting, the following items were discussed and actions completed.

Top Three (3) Things to Know

1. Six slots will be open on the Board of Directors for election in May, as well as nomination for a chair elect.

2. Pam/Perry are vetting nominees and will provide feedback to the Committee for recommendation to the Board

3. Committee discussed various items from the Board retreat, such as Board Diversity, Board composition, and Board Committees.

Nominations for New Board Members/Board Committees

The Committee began the process of reviewing potential candidates to serve on the Board that began with a review of the open slots for this year. There are 2 community seats open, two medical seats and two McDonald’s seats. The Committee discussed some potential nominees to fill the open slots and Pam agreed to follow up with them and gauge their interests in serving. The vetting process will include meetings with Pam and Perry if schedules permit. The Committee reviewed the calendar and determined that recommendations for new nominees will be made to the Board for vote via email by mid-April 2019, thus allowing time for the new nominees to be notified in time for them to attend the May 13, 2019 Board meeting.

Items From Board Retreat

The Committee discussed a number of governance related topics from the Board retreat. Pam stated that the Marketing Committee is working on a new Mission Statement and that staff input is needed. The Committee discussed a number of aspects related to Diversity & Inclusion, including diversity amongst the Board and Staff, as well as whether the exit survey asks any diversity related questions. The Committee reviewed the current Board Committee’s and there was a discussion regarding the value added from the Operations Committee given that the staff has responsibility for Operations. Other Board related matters discussed included term limits, optimal make up of the House Board by classification and the question of Board members who are related serving on the Board at the same time.

Other Items

The Committee reviewed and discussed the House’s current Code of Ethics and agreed that a refresh might be in order. Pam will check with RMH Global for support. The Committee also approved a by-law change recommended from RMH charities related to reimbursement of expenses and agreed that a reimbursement policy should be developed.

Ronald McDonald House

Board of Directors

Human Resources Committee

February 2019

• Performance evaluations are underway with a completion date of February 20 • Pam has started work with a consultant at Paychex in the new HR Services contract.

The top priority projects are: review of employee files, review of the employee handbook, 401 (k) benefit and eligibility questions and benchmarking of salaries.

• Laura Marek, former Advancement Director and Grant Writer, continues to support the House by writing grants remotely. This has been extremely helpful during the transition.

• The House is fully staffed at this time. Recent hires include Sarah Sommer as the new part-time Volunteer Program Assistant. She started on January 14, 2019 and Barbara Bonk is now Full-time in the Family Room Coordinator position. Barbara had been a Relief manager and a Sleep Room Coordinator for our Nemours Family Room for approximately 20 years.

• A carryover project from 2018 is the employee satisfaction survey. We will be reaching out to Betsy Lee and Rene Kytee for an update on the project.

Submitted by Katie Migliocco

Marketing Committee Report to the Board of Directors

What You Should Know

1. 2018 Marketing Objectives were accomplished. a. Most impressive: Online Donations were $145,493 vs. a target of $126,500.

Online donations for 2018 were $145,493 (not including Share A Night) vs. 2017 of $109,516.

2. Printed Newsletter Frequency vs. newsletter donations was re-evaluated. a. Recommendation to: Decrease printed newsletters to 2/year instead of 3.

Suggest pulling the August newsletter since the annual report is mailed in July and could be expanded if needed.

3. Opportunity for Media Coverage: 50,000 family served ~ June (B’day party) timeframe.

Attendees: Allison Micich, Sandy Ardis, Carol Beck(on phone), Dawn Brooks, Vijay, Erin McGrath, Bob Nelson, Craig Shor, Michael Waite, Mike Pfeifer Allison opens meeting Minutes approved Connect to Purpose:

• Allison shared a story about a baby born in December. At just 2 weeks old, baby had trouble feeding and ended up in the ER. Nemours Transport Team arrived. Baby was put on life-sustaining ECMO and transported to Nemours/Alfred I. duPont Hospital for Children. Baby was diagnosed with TAPVR- a very rare congenital heart defect and odds were under 50% that the baby would survive. Baby went into surgery and did well. Discharged after a month. Baby’s mom, who is a single mom with 2 other young children, was able to keep her family together by staying at the RMH. Living 40 miles from Nemours, Mom was so grateful to be able to stay close to her baby and yet have an accommodation that felt like home.

2018 Recap and Achievements

• Pam is not here to give a 2018 update. Newsletter Discussion: Under review, Do we need three printed newsletters to compliment the e-newsletters? Or can we move to 2 newsletters? Discussion:

• e-Newsletter – is emailed once a month and campaign targeted. • 3 Printed Newsletters are mailed in April, August and November. • Annual Report is mailed in July • Michael asked how many donations we receive from the newsletters:

o $20, 912 in 2018 donations.

o December is the biggest month. o Total cost is $28,780. ($9,593/per printed newsletter) o Total cost of newsletters outweighed donations by ~$8,000.

• Lots of overlap with annual appeal, annual report and newsletter all at the same time. • Vijay asked if the online donations being high in August had anything to do with the

August newsletter. Something to consider when evaluating taking the August newsletter out.

• Marketing Committee Recommendation: Mail 2 printed newsletters and possibly mail an expanded annual report. Recommend removing August printed newsletter. Take a hard look at the timing of the other two printed newsletters. Consider event timing and tax legislation.

Marketing Plans

• Take 2018 plan and use to jump off for 2019 • Notable: Newsletter audience survey, Character breakfast social media campaign,

increased online donations and switched platform, developed a communications calendar.

• Sandy asked if part of the money saved from the limited newsletter can be added to our marketing budget? Erin reminded us that the cost of the newsletters is not in our budget.

• Committee agrees that Erin and the marketing team should be very proud of the 2018 accomplishments!

• 2019 Objectives o Brand alignment is ongoing with corporate. o Deeper Google analytics – Can google reach out to us.

Things to consider • Competitor analysis – What keywords are our competitors ranking

higher on for an organic search • Geofencing – Geofence an event where you know there are high

donors and place Donate to the House ads. o Understand our Donors

Why are our online donations so much higher since August? How can we dig deeper in those numbers? Understanding our donors.

Are we on track for average January? o Increase Event Awareness

Increase net revenue for current events Institute a new event

o More proactive with Development Committee o Speaking Engagements

They are a great first touch for the house The house does not proactively try and seek out speaking engagements.

That could be the one area of improvement in this category. But, it’s all about having the time.

• Dawn – Events

o Share a night - $146,000 – Highest in many years and exceeded goal. The new platform seemed to attribute to this increase.

o Discovery gave $60k – $25k for share a night, $25k for the telethon, and they adopted 2 rooms.

o Character Breakfast – Changed name to Super Hero and Princess. 2 Seatings this year because last year sold out so fast. Mailing invitations and doing a social media campaign. Committee can

help by sharing on social media. Mike asked if we could reuse the photos from the SuperHero campaign

to promote on social media. Dawn mentioned that they need photographers to volunteer at the

event. o 5K – April 13

30th Annual Michelle has started a marketing committee running team We have missed our goal over the past few years. Goal $56k with 1,000 participants Added incentives – Swag, Red Socks Austin Willis is the event family This run is still on the old site. The Lewes run will be on the new site. We

have 1-2 more years on the old race site. Check the link to the 5K website. Join Michelle’s team or share on social media.

o Coins for Kids program is back. Brought it back to tie it around Share a Night. Good for kids who are younger and for schools. 11 Schools came on board and new schools are participating.

• Erin – Marketing Committee Projects – The committee can help with all of these areas

o Updating our Media Release Distribution List Michael, Vijay, and Craig will review their lists

o Website Reviewing each page in detail to see what might need to be updated or

new pictures. Jenni can review the website

o Facebook Content Someone to help with social media content. (Allison with patient stories)

o Email Newsletter Articles Scenes from around the house Family story Upcoming events Spirit of the community

Pop tabs Ideas

• Flashback – Throwback pictures • 50,000 family

Ronald McDonald House of Delaware

Board of Directors

President and CEO report

2/11/19

Top 3 Things:

10th Annual CBS 3 Change the Luck of a Child Telethon 3/26/19 from 6:00am to 8:00pm We will discuss renewal of board sponsorship

If approved are there any volunteers to attend to answer phones Feedback requested on attached dashboard

1. Is this helpful? 2. Do you like the items captured on the dashboard?

3. Suggestions for other data to be reflected on the dashboard Grant Thornton has donated 10 hours of service to assist with a Change Management Project

Attached to this report is a new dashboard that reflects some financial data, data about the families we serve and occupancy. I hope this is helpful please provide feedback as requested above.

2019 is off to a great start!

• Attended the RMHC Leadership meeting with 120 organizational leaders sharing best practices. Highlights of the meeting were the presentation by McDonald’s on their commitment to the Charities and the work being done to allow both cashless donations to the charities and a round up option. Both should be available in our market by end of 2019; tour of one of the largest Ronald McDonald Houses in the system and discussion about HR best practices, benefits and compensation.

• Presented to the finance committee year end financials. It takes an entire to team to not only meet but exceed the budget. Thank you to everyone on the board who helped us meet our goals and a huge shout out to the entire staff that worked hard. 2018 was a unique year with some staffing challenges and to I am very proud of each and every one that helped to pick up additional responsibilities. Highlights were the growth in special events mainly due to the successful golf tournament and Share A Night, Circle of Care with the increase mainly due to individual giving, and the capital grant funding of more than $350,000. Total expenses were under budget by $7000.

• RMHDE is fully staffed. On boarding of Jan Shallcross – Southern Delaware Advancement Officer, Sarah Sommer, part time Volunteer Program Assistant and Barbara Bonk, full time

Family Room Coordinator has taken place in January. Annual reviews and staff and individual goal setting is ongoing with a completion date of Feb. 20th.

• Work has started with Paychex and its HR Services focusing on the review of employee files, employee handbook, review of the 401 k eligibility and benchmarking of salaries.

• Meeting held with Roy Proujansky Executive VP and Chief Executive of Nemours Alfred I. duPont Hospital for Children to discuss operational plans for the FRC/Ronald McDonald House Sleep Rooms, Medicaid Reimbursement and medical board positions.

• Worked closely with Laura Marek to submit grants to Timken, Fund for Women, Christ Church. Wells Fargo grant has been submitted for the Telethon. Conducted a tour with Welfare Foundation for capital grants.

• Ongoing work with the Telethon. Teddy Thomas and I are coordinating the telethon on behalf of the Charities. Susan Campbell is handling the finances for the telethon. Family Vignettes and Social Media plans have been submitted and partnership with radio station is being coordinated. I have attended two McDonald’s Co-Op meetings to discuss the telethon and outline the ways that the McDonald’s restaurants can support the telethon.

• Negotiation is ongoing for an affiliation agreement with the new Ronald McDonald House Charities of the Philadelphia Region. We working closely with RMHC Global and the organizational leaders and Board Chairs at RMH SNJ and Phila RMH.

Board Dashboard

Volunteer Support

852 service groups (meals, yard work, family activities)

26,220 individual Ronald McDonald House volunteer hours

2016-2018

Financial Summary

2,138,724 2,147,102

2,670,819

1,708,1681,890,765 1,908,707

2016 2017 2018

Financial Summary

Total Revenue Total Expense

Revenue Breakdown

376,313

462,842

2017 2018

Total Net Fundraisers

1,002,577

1,109,296

2017 2018

Circle of Care

11,000

260,000

2017 2018

Capital Funding

Occupancy- Overnight Stays/Stays Available

88%

90%

83%

2016 2017 2018

Occupancy- Overnight Stays/Stays Available

Guest SatisfactionGuest Satisfaction

Goal: 5 Received: 4.9

Average of "Overall Experience" on Guest Survey

Families Served

2,013

1,726

1,910

2016 2017 2018

Families Served

Ronald McDonald Family Room Visits

20,85817,909 16,074

11,941 10,232 9,954

2016 2017 2018 YTD

Ronald McDonald Family Room Visits

Guests Families

Finance Committee Minutes January 23, 2019

Financial Statement review year end as of 12/31/18

• Revenue as of 12/31/18 is reported at $2,679,326 vs. YTD budget of $1,915,400. Fundraising results are strong with $462,842 vs. budget of $407,000. Pam and her staff did a great job of managing the events. The Red Shoe and Brew traditionally held at Twin Lakes is under review with future details to be released. Share a Night fundraiser event secured Discover Card Services as a donor with a $25,000 sponsorship. Pam announced the individual giving doubled for this event due to the website and processor of materials tied to year end giving. The House has applied again for the “Share a Night” Sponsorship by Discover for 2019. The Character Breakfast is the newest fundraiser, doesn’t reflect the 2017 report, this will be the second year for the event. This is held in Kent County and has so far been successful. Despite the weather for the Lewes 5K, participation in the event was lower but sponsorships were stronger. The golf event also prevailed despite the weather. The house exceeded the 2018 budget by $55,842.

• Corporate donations are lower than expected for 2018. The Estate Gift of $90,000 received in 2018 will be applied towards the Capital Budget. This is the wish of the family, but no restriction on any specific item(s). The United Way continued to trend lower for 2018, and as a result The House has adjusted the 2019 budget accordingly.

• The Operating Expenses were reported under budget, this is primarily due to the transition in staff

and wages. The House hosted a Board Retreat, with positive feedback from the participants. The House also experienced an increase with on line processing fees due to fundraising events.

Capital Expenditures Year Ending 2018 and Beginning of 2019

• Capital expenditures closing out year 2018 are on track. The Capital expenditures for 2019 are enclosed and will begin with a notation regarding the Christiana Family Room Furniture. This is still under review due to requirements of Family Room standards. The expectation is the $40,000 set aside should be sufficient, additional information will be submitted. Also the new server for approximately $17,500 is being reviewed and pending recommendations.

Funding for the 2019 Capital Budget of $328,580 and subsequent years:

Laffey McHugh $25,000 Marmot $10,000 Crystal Trust $50,000 Delaware City Refining $15,000 (playroom) Estate of Annabelle Merritt $90,000 DuPont Philanthropy $5000 for van listed in 2020 projects

Chichester $30,000 for van listed in 2020 projects Anonymous pledge $125,000 payable over 5 years first installment paid 2018 Total: $350,000 Insurance Request for Proposal (RFP)

• The committee discussed the need to request proposals from reputable insurance firms for The House. We are pleased with our current provider but in practicing good due diligence, the committee is recommending a review. There are a few members that will assist Pam during this process.

Investment Committee Report

12 months 2018 Investments Summary • Overall portfolio returns were ~ ‐4.25%

o Unrestricted, ~ ‐4.25 o Restricted, ~ ‐4.23%

• All funds continue to perform generally in line with o benchmarks on a trailing 3, 5 and 10 year basis, where applicable

• Asset allocation at 12/31/18 in line with benchmark on an overall basis • Total, 59.3% equities / 40.7% fixed income • Unrestricted, 59.0% equities / 41.0% fixed income • Restricted, 60.4% equities / 39.6% fixed income

Submitted By: Christine Randolph

Ronald McDonald House of DelawareBoard Summary as of December 31, 2018

2017 ACTUAL As of

12.31.2018 2018 BUDGET 2018 O/(U) BUDGET

2019 BUDGET

INCOME

Fundraisers - Net Proceeds (Revenue less Expense)

Share A Night Net 89,556 146,463 125,000 21,463 130,000$

House Golf Outing Net 204,101 221,670 165,000 56,670 178,000$

5K Walk/Run - Wilmington Net 37,549 49,461 55,000 (5,539) 56,000$

Character Breakfast Net - 8,445 - 8,445 20,000$

Red Shoe and Brew Twin LakeNet 20,670 13,734 25,000 (11,266) -$

Poptabs Net 4,535 5,108 5,000 108 5,000$

Lewes5K Run Net 21,043 17,961 32,000 (14,039) 32,000$

Plane Pull Net (1,141) - - - -$

Total Fundraising Net 376,313$ 462,842$ 407,000$ 55,842$ 421,000$

Total Circle of Care 1,002,577 1,109,296 876,000 233,296 899,140$ -

Total Grants & Foundations 273,927 275,612 259,000 16,612 267,000$

RMHC Telethon 227,692 222,499 185,900 36,599 190,000$

Room Donations 57,344 54,378 65,000 (10,622) 60,000$

Red Shoe Society 809 3,266 1,000 2,266 11,000$

Renovation Project 0 0 0 - Designated Income 72,383 139,384 22,000 117,384 22,000$

Other 28,129 281,016 10,500 270,516 11,000$

Interest / Investment Income 107,928 122,526 89,000 33,526 95,000$

TOTAL INCOME 2,147,102$ 2,670,819$ 1,915,400$ 755,419$ 1,976,140$

OPERATING EXPENSE (excludes Fundraising Expense)

Direct House Expenses 297,552 277,988 317,800 (39,812) 305,200$

Administrative 40,718 59,751 42,500 17,251 47,500$

Payroll Expenses 1,066,553 1,089,772 1,104,512 (14,740) 1,161,157$

Insurance 69,404 73,468 66,178 7,290 71,000$

Telephone 13,885 20,778 17,000 3,778 23,700$ Utilities 130,089 131,719 130,000 1,719 126,583$

Professional Fee & Contract Srv 134,791 152,970 140,410 12,560 150,000$

Designated Expense 54,184 14,622 18,000 (3,378) 16,000$

Indirect Fundraising 72,507 72,270 68,000 4,270 62,000$

Other 11,082 15,369 11,000 4,369 13,000$

TOTAL EXPENSE 1,890,765$ 1,908,707$ 1,915,400$ (6,693)$ 1,976,140$

NET ORDINARY INCOME 256,337$ 762,112$ -$ 762,112$ -$

Noncash Item - Depreciation (362,500) (362,500)$ (362,500)$ $ - (362,500)$

Gain/Loss on Investments 554,198 (343,220)$ -$ $ (343,220) -$

Christiana Room Expense (316) (1,355)$ -$ $ (1,355) -$

(Deficit) Surplus 447,719$ 55,037$ (362,500)$ 417,537$ (362,500)$

Detail Page Total 447,719 55,037$ (362,500)$ 380,438$ (362,500)$

Variance - - - - -

RONALD MCDONALD HOUSE OF DELAWARECapital Expenditures as of 12.31.2018

Project

Prior Years Carry Over

AuthPrior Years

Spend

Prior Years Remaining Carry

Over2018 New Budget

Auth Total Auth

2018 Approved

Auth Transfers

2018 Spent to Date

Balance Remaining Completion Date

New Washer and Dryers -$ -$ $10,000.00 10,000.00$ 10,000.00$ Computers -$ 5,000.00$ 5,000.00$ 5,631.00$ (631.00)$ New Mirrors -$ -$ 5,500.00$ 5,500.00$ 5,500.00$ HVAC Project -$ -$ -$ Painting 24,000.00$ 24,000.00$ 46,080.00$ 70,080.00$ 72,780.00$ (2,700.00)$ New Blinds 0 -$ 8,500.00$ 8,500.00$ 6,630.00$ 1,870.00$ Accoustical Times -$ -$ 27,000.00$ 27,000.00$ 29,845.00$ (2,845.00)$ Minor Construction Order 10,000.00$ 10,000.00$ 1,980.00$ 8,020.00$ Interactive Table- purchased w -$ -$ 12,082.00$ Desig Funds Rcvddesignated funds

0 -$ -$ 24,000$ -$ 24,000$ 112,080$ 136,080$ -$ 128,948$ 19,214$