rotaract & millennial engagement · engaging millennials the power of ‘and’ – addressing...

ROTARACT & MILLENNIAL ENGAGEMENTRebecca Fry - Chair, Rotaract Australia MDIO / Rotarian, Silicon Valley eClub

Engaging Millennials

WHO AM I?


AGENDA

1. What is Rotaract?

2. Who is a Millennial?

3. The Data

1. Millennials Needs & Wants

2. Barriers to Entry & Engagement

4. Solutions to Engaging Millennials in Rotary

5. Feedback and Questions


WHAT IS ROTARACT?


PILLARS OF ROTARACT

Professional Development

International Service

SocialNetworking

Local Community Service


WHO ARE ROTARACTORS?


WHO ARE MILLENNIALS

Only 5% of Rotarians are under 40!


MILLENNIAL NEEDS AND WANTS

Reasons Millennials Engage with Rotaract/Rotary

PARTICIPANT UNITS SOLD

Local Community Volunteering 38

Social 12

Professional Development 9

International Projects 9

Opportunity to Travel 3

53%

17%

13%

13%

4%

Local Community Volunteering Social Professional Development International Projects Opportunity to Travel


MILLENNIAL BARRIERS TO ENTRY AND ENGAGEMENT

Barriers to Millennials Engaging with Rotaract/Rotary


Money 35

Time 26

Lack of Social Connection 10

Scheduling 3

Location 0

47%

35%

14%

4% 0%

Money Time Lack of Social Connection Scheduling Location


MILLENNIAL NEEDS AND WANTS




Social 12




53%

17%

13%

13%

4%Local Community Volunteering Social Professional Development International Projects Opportunity to Travel


MILLENNIAL BARRIERS TO ENTRY AND ENGAGEMENT



Money 35

Time 26


Scheduling 3

Location 0

47%

35%

14%

4% 0%



BREAKING DOWN THE ECONOMIC DATA

Item Cost Cumulative Total

Membership Fee $420 $420

Meetings + Fines $25 + $5 x 48 weeks = $1440 $1860

Events $40 per quarter = $160 $2020

District Conference

Rego = $120Dinner = $80

Accommodation = $200$2420

National / International

Events

Peace Conference = $125National Conference (Rego) = $200

International Convention (Rego) = $520> $3000


“If I had asked people what they

wanted they would have said

faster horses”

Henry Ford


FLEXIBILITY


VALUES & VALUE ALIGNMENT


INTEGRATION


SOLUTIONS


SOLUTIONS FRAMEWORK

1. CONNECT (understand the market)

2. COLLABORATE (think big picture)

3. THE POWER OF ‘AND’ (market segmentation)

4. REVIEW(ongoing evaluation)


PRACTICAL APPLICATIONS


CONNECT – ROTARACT


CONNECT – YOUTH PROGRAMS


COLLABORATE – JUMP IN THE SAME ROOM


COLLABORATE – THINK BIG PICTURE


THE POWER OF ‘AND’ – LEVERAGING YOUR ASSETS




Social 12




53%

17%

13%

13%

4%Local Community Volunteering Social Professional Development International Projects Opportunity to Travel


THE POWER OF ‘AND’ – LEVERAGING YOUR ASSETS


THE POWER OF ‘AND’ – ADDRESSING THE BARRIERS



Money 35

Time 26


Scheduling 3

Location 0

47%

35%

14%

4% 0%




Item Cost Potential Solutions

Membership Fee $420 Monthly Direct

Debit?

Meetings + Fines $25 + $5 x 48 weeks = $1440 Choices (meals?

happy coins?)

Events $40 per quarter = $160 Range of Events?

District Conference

Rego = $120Dinner = $80

Accommodation = $200

Club Sponsorship?

National / International

Events

Peace Conference = $125National Conference (Rego) = $200

International Convention (Rego) = $520Fundraising?


REVIEW – ONGOING EVALUATION


RESOURCES – COLLABORATION HUB


RESOURCES – ENGAGING YOUNGER PROFESSIONALS TOOLKIT


FEEDBACK AND QUESTIONS


CONTACT ME

Rebecca FryChair, Rotaract Australia MDIO

[email protected]

mailto:[email protected]

rotaract & millennial engagement · engaging millennials the power of ‘and’ – addressing...

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