rotary social media 2013
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Using Facebook to Promote Rotary
2012 Facebook Facts Been around since February 2004 More than 800 million users (@ 1 Feb 2012)
Over 155 million Americans (50.14% of population – over 33 million new users in last 6 months)
More than 50% of active users log in each day The average user:
Is connected to 80 pages, groups & events Has 130 friend connections
50% of 18-34 year olds check Facebook when they wake up
Source: Facebook & Rotary Slideshare; Rich Lalley
Rotary Club of Winnetka-Northfield
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Who uses Facebook? (2012)
In America: 13-17: 8%
18-24: 24%25-44: 50%45+: 28%
Over 55 is the fastest growingdemographic on Facebook… especially women!
Source: Facebook & Rotary Slideshare; Rich LalleyRotary Club of Winnetka-Northfield
Why use it for Rotary? Free, easy PR!
Big source of potential members to share your news with in a non invasive manner
Higher attendance at events Showcases the human element of Rotary
Easily connect with other people Get to know your club members better Meet Rotarians around the world Source people for Rotary programs / projects Stay in touch with alumni
Source: Facebook & Rotary Slideshare; Rich LalleyRotary Club of Winnetka-Northfield
Rotary International Facebook Page
District 5840 Facebook Page
Seguin Rotary Facebook Page
What about privacy? If you are concerned about certain data becoming
public, don't enter it! (Email too!) Facebook terms of service:
“You own all of the content and information you post on Facebook, and you can control how it is shared through your privacy and application settings.” facebook.com/terms.php
What you see on Facebook is not necessarily what other people see
Make use of “friend lists” to control who can see what
Source: Facebook & Rotary Slideshare; Rich LalleyRotary Club of Winnetka-Northfield
Use your personal page for Rotary Share Rotary through your own networks
Post / Share Rotary news, links, photos and videos and life events in your own status
Invite your contacts to Events Build relationships with & gain new ideas from
other Rotarians Like Rotary pages and interact with them Friend / Subscribe to other Rotarians and family
of RotarySource: Facebook & Rotary Slideshare; Rich Lalley
Rotary Club of Winnetka-Northfield
Personal Profiles: Links & Videos Paste links from
Rotary websites into your personal status along with a comment
Pasting a link to a video will embed it so that it can be played within Facebook
Source: Facebook & Rotary Slideshare; Rich LalleyRotary Club of Winnetka-Northfield
Rotary International on YouTube
Seguin Rotary Web Site
www.seguinrotary.com Link to our…
Main Page Announcements Club Member Page Photos
FINALLY – Don’t forget your smartphone!• It’s super easy to post a
photo from your phone to Facebook.
• The app is free for Iphones and Droids!
And More About Rotary Sponsors!
• New rates have been approved!• Six “PREMIUM” ads will appear at the bottom
of every page. Each ad will have 2 months at the top! $100.
• All other sponsors will appear on the Sponsors page in alphabetical order. However, a rotation will occur 3-4 times per year that will re-order so that sections of the alphabet appear at the top.