Social Media & BusinessJackie Reau, Game Day Communications

Will Sikes, Western & Southern Open

Social Media & Business: A look at the Western & Southern Open

About Game Day Communications

•Sports & Entertainment Communications Firm•Founded in 2002 by former ESPN Anchor Betsy Ross•Firm capabilities include:

•Strategic communications and social media strategies•Mobile Media Center•Media relations•Crisis management•Event marketing/staffing•Sports fan marketing research

About the Western & Southern Open

August 13-21, 2011Lindner Family Tennis Center, Mason, Ohio

•Combined men’s and women’s event for the first-time in tournament history

Social Media & Business: A look at the Western & Southern Open

Today’s Agenda:

•“The Social Media Revolution”•Choosing your social media platforms•Building your e-community•Creating resourceful content•Monitor and measure the message

Available at www.gamedaypr.com

Social Media & Business: A look at the Western & Southern Open

“The Social Media Revolution”

http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

Social Media & Business: A look at the Western & Southern Open

Social media and your business

•Create a plan to complement your sales/marketing plan•Educate them how to find your social networks•Use social media for customer service•Build your on-line reputation, control your message

•You need to know what they are saying about you

Social Media & Business: A look at the Western & Southern Open

Social Media: Through the lens of theWestern & Southern Open

Social Media & Business: A look at the Western & Southern Open

Western & Southern Open: 2010 Results#5 most socially-connected tennis tournament in the world

•Ticket sales up four percent•Website traffic increased by double digits•Increased Facebook fans by 62 percent•Increased Twitter followers by 59 percent

Western & Southern Open Social Media Network

CincyTennis.comFacebook Fan PageTwitter: @cincytennisYouTube: CincyProTennis

Social Media & Business: A look at the Western & Southern Open

Drive traffic back to your website as the primary source of

information and build search engine optimization

Social Media & Business: A look at the Western & Southern Open

Via Facebook: Engage “fans” with resourceful content

in a personalized manner

Social Media & Business: A look at the Western & Southern Open

With Twitter, set expectations for content. Share brief content and engage social media influencers to share your message.

Social Media & Business: A look at the Western & Southern Open

Social Media & Business: A look at the Western & Southern Open

With YouTube, share behind-the-scenes activity, provide an intimate look at the event with high profile players

Social Media Planning

•Conduct a competitive analysis•Create an editorial schedule for content creation and sharing (add FAQ and Crisis Plan)•Recruit/train a social media team to capture content, manage social networks•Measure the effort (#s of views/fans, website traffic, tone of engagement, promo offers)

Social Media & Business: A look at the Western & Southern Open

Social Media & Business: A look at the Western & Southern Open

Social Media Editorial Schedule

•Content ideas for each social media platform:•Facebook•Twitter•YouTube

•Assign staff for each •Content must be shared in a timely manner (in 15 seconds not 15 minutes)

Social Media & Business: A look at the Western & Southern Open

Monitor your social media buzz throughout the year as well as during key newsworthy moments.

Social Media & Business: A look at the Western & Southern Open

Measure and track your e-community on social media platforms for marketing, sponsorship planning and reporting.

Social Media & Business: A look at the Western & Southern Open

Flying Pig Marathon Technology Summit

Finish Line photo

•Provide content ideas/expert interviews•Provide special promo codes/offers•Link to the FPM website/social media efforts

Questions?