Portia Isaacson, Ph.D.

The periodical for executives withvision who plan and build the firtureof computers, telecommunications,electronics and office prodlrcts tech-nology and applications using thebest information they can buy.

rssN 1041-4096

ShookUp . . . Quakes, Cookies and Goodbye to Santa Cru;z. . . By the Light of coMPAQ

And Shook Out . . . With Sadness, Goodbye to Future Thinker. It has been my best

Thinker back issues ($95) will be marketed while they last.Future Thinker subscribers will receive a refund for the balanceof their subscriptions. A Future Think order form is on page 6bin Industry Edition and the back cover in Experts Editbn.

But THANKS! 192 Business Information Publishers - The complete list offrrms that have participated or had agreed to participate inFuture Thinker reviews with an index to the issues where eachwas covered. We offer you this final handy reference - manyhave used it as a phone book - as a thank you to our subscribersand the business information publishers who have supported us.

. . . And, of Course,I Am Beginning Again

. Isn't free enterprise grand?!!!

@ 1989 by Future Think, Inc. P.O. Box 49248, Colorado Springs, CO 80949, 7191598-9000

How ntuch of yourmtq,rhet researchcom,es frowr, othercornputer t)endors?

Wouldn't it be better toask the customers?

INTECO does,,,...15,000 of them, annually-and we've done so for10 years in the US and Europe.

Many consultants' reports are based only oninformation which comes straight from other vendors.

lf you could use information based on a soundprogram of user research-call us!

l l0RichardsAvmue, Norwalk,CT05584;Tel(28)8554400;FaxQl3)8521599o20RedLionSeeet,LondonWC1R4PB;Tel(01)&11 9005;Fax(01)831 9590

Tuesday October 17, 3:00 PM:I had just Jinished a marathon most-of-a-week client project. I sorted thestacks strewn around the liaing roomof my rented Santa Cruz house inpreparation Jor returning toColorado Springs the next morning.The cool Santa Cruz sun pouredthrough tfu windows and s$tlightsas it usually did aftn thefog hadrolled out. I had been working since4:30 AM and I regretted that I hadhad so litile time to enioy SantaCruz this trip. But i iad aJewhours left so why use them packing?I could do lhat early, early tomonowbeJore ryt Airportn pick-up at 9:00AM. I thought of walking Snutflesone last time along the harbor, but Ihadn't eaten so I decided insteod tospend the rest of m1 day putzingaround PaciJic Garden Mall. Dogswnen't allowed so I left SnufJles athome . . .

3:30 PM: I parked behind PalaceArt and Olfice Supply at the oceanend of the mall so that I could ualkthrough gathering an! new suppliesthat I hankned afta. Out on themall's tree-lined centr street Istrolled thefew blocks past thequaint shops to Coopr House whtreI httd ny faaorite leisuref SantaCruz split pea soup and gardensalad with honey lrmon dressing atthe sidewalk caJe while read,ing TheComic Neuts (a atry Santa Cruzpublication). No dessnt - aftn Ibought m1 books at Santa CruzBook Shop, I would haoe a cookie atone of those cffie houses next to thebookstore. I had heard that someaery intnesting writns frequentthose colfee houses but I had alsobeen warned about the street people.Although I hadn't figured out howone tells the dffirence or what wasreal$ so horrible about street people,I hadfinalQ gathsred enough neroe(I had alwa2s had the curiosity) tosit in a Pacific Garden fuIall cffiehouse long enoughfor colfee andcookies

Quokes, Gookies qnd Goodbyelo Sonto Cruz . , . Bf the tight of COMPAQ

I loaded up on art and business books and exited throughthe Santa Cmz Book Shop back door where they buy used booksat whatlooks like a ticketbooth. I entered a small garden where

exceedingly Santa Cruz afternoon. . .5:04 PM: The SOUND came from everywhere. From

around, from below, above, and inside. A gargantuan' deep,Iow RUMBLE. We stared, then understood! Standing, mybody was taut with realization as f watched buildings jumP,bricks fly and tables topple. For an infinitesimal moment I won-dered if I could make it from where I was in the middle of thegarden through the archway before-itfell. I was first into theparking lot. Like a seething sack of giant boulders tle groundiontinued to move and sway. A ghastly yellow cloud of dust andfear rose above the mall. The silence was louder than the mmble

Snuffles. With everyone else, I picked my way down the centerof the streets past the leaning and still falling buildings. . . I-" *yMiata - thetop still down - I watched the car radio's futilesearch for a station until one lone voice became the Santa CmzCounty emergency broadcasting station (which dld anextraordinary-job). I inched along the streets with no trafficlights, powei lines down, big buckles in the road and brokenst-ore w-indows with merchandise stnewn everywhere. The radio

O 1989 by Future Think, Inc.

4 Portia Isaacson, Ph.D - Channels, Inc. - 7L9/598-9000

And BeginningAgoin ... PC Chonnels Advisory Service

Ghonnels, Inc. ond lts

In March when mylton-competerestrictions expired a, the idea forChannels, Inc. had tnnpted mq butf wasn't ready then to discontinueFuture Thinker - m! newslettnthat for nearly tuo years profiledcomputer market research firms and,reaiewed their publications. B1early Octobn I was making thathard decision whenJoeAnn Stahel,President of StoreBoard, fnc.,pointed me to one of m1 most oaluedassociatesJrom the earfu dals ofStoreBoard - Dick Koon, now VPSales of NexGen. I'll blame m1talk with Dickfor really exciting myintnest. Oaer dinnn at the Crou'sNest on the harbor in Santa Cruz,we talked of the earQ dals when hewos launching the IBM PC incomputn stores and as a consultantI was helping create the SearsBusiness Systnns Centers, hatchingothcr dealn and manufacturer entn-prises and, in the process, buildingFuture Computing, the PC marketresnach firm of the early yars, Ourtalk turned to today's woes of bothsupplitrs and dealers and the need torelhink eanything we know aboutchannels. My determinationignited, I left the meeting itching toget back into the channel building"business 4

We know that distribution chan-nels for PCs, workstations and re-lated products are in chaos. Wegrope to piece together the myriadmarket puzzles of products, distri-bution channels, and customers. Avery substantial portion of our in-dustry's future is at risk. With yoursupport, I will again lend a hand inmy information business way, as webuild and evolve appropriate distri-bution channels for informationtechnology to come.

- Porlia Isancson, Ph. D.

My roots are in personal computer distribution channels 1, sochoosing channels as the subject of my new information businesswas a natural. In this role, I can serve the industry while notduplicating the work of others. In fact, I expect to have mutuallybeneficial arr:urgements with other market rbsearch firms so thatwe can better serve the industrv that feeds us.

There are good sounces of data about channels such as

I have a fifteen ygar history of fascination with computerdistribution channels ' and of working with suppliers, dealersand distributors to understand, build and evolve channels. Ihave a small stallthat knows the market research and businessinformation publishing business. We are well equipped withPC/LAN multiuser applications. I expect to have a partner whois very knowledgeable about distribution channels for PCs to thehome office market and channels for intelligent consumer prod-llcts, to complement my knowledge of channels for workstationsand PCs to business markets. I also have blank paper, a dog-sitter, and a lifetime Admirals Chrb card. . .

I'll give it a go!

2.

3 .

Dick paid for dinner.

I @ tggg by Future Think, Inc.

With Sodness, Goodbye to Fulure Thinker

I don't gioe up easily, but After investing two years of my uncompensated time and over$300,000 in real cash, Future Thinlccr is still not covering itscosts. It is time to give up. I

We will continuc Informatbn Technol-opy Business Infonnation Index (fi45)which;s our handy ncw 3,500 subic:ctindrx to busincss inlormaiion publishcrswith phonc numbcy's

192 Business Informqlion Publishers

The 192 business information publishers (of the 250 in ourdatabase) that have or had agreed to participate in FutureThinker reveiws ane:

z Aberdeen Group, lnc.Boston. MA

t AbleCommunicationcMilpitas, CA

/ AdscooeGoldeirdale. WA

z ADM, Inc.Cheshire. CT

rz Advanced M-anufacturing ResearchCambridge, MA

* Advanced Television PublishingPortland, OR

t IJl[d Consulting & Publications, Inc.Natick. MA

z Alexander & AssociatesNew York, NY

r lrmidonllitman AssociatesNorth Caldwell, NJ

/ Anza Research, Inc.Cupertino, CA

rz Archi tecture Technolo gy CorporationMinneapolis, MN

t Atlen CommunicationeBethesda, MD

z ASK Group, Inc.Boca Raton. FL

rz Associated Besearch ServicesDallas, TX

* Automation Reseanch Co.p.Medfield. MA

Thqnks!Significant articles about each firmare reftrenced in the IeJt column and,new firms since June are * ed. Formore about these firms seeCompanics, Experts and fndex,our directories oJ businessinform at i o n p ub I i s h er s

9c FT Vot. 2:6

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1:4 I 2:4

617 /723-7890

408t945-r484

509/773-370r

203127r-1300

617 t62r-1700

503t239-7232

508/6s3-1622

2r2t382-3929

201/B90-0443

408t996-2022

612/935-2035

30U656-7940

+07 t392-7724

214/644-1733

508/3s9-5400

61 7/982-9500

+4t5821405678

408/982-8290

z R. R. !ow!e_r (Abstracting & Indexing D-iy!qi^o.1)^- ^New York. NY' 2121645:'9700BIS CAP InternationalNorwell, MABIS MackintoshLuton. U.K.BIS MackintoshSanta Clara. CA

9c FT Vol. 2:4

@ fggg by Future Think, Inc.

9c FT Vot. 2:8

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/ Business Communications Co. fnc.Norwalk, CT

/ Business Research GroupBoston, MA

/ Business Technology ResearchNeedham. MA

203t853-4266

617 t536-0036

6t7 t++9-2100z Businesslfeek Newsletter for Information Executives

800/445-9786

20r/46r-7929

800/258-5485

214t3+2-528+

619/488-0533

/ Camatro ResearchFairfield, CT 203/255-4t00

New York, NYz Broadview Aeeociates

Ft Lee, NJz BYTEweek Publications

Peterborough, NIIz C Svstems. Ltd.

Wirinsboro. TX'/ CADICAM Publiehing, fnc.

San Diego, CAz California Technology Stock Letter

San Francisco. CA +151982-0125

*

Cambridge Report on SUPERCONDUCTMTYNeedhamlleights, MA 617l4+4-33t[Cambridge Systematics, Inc.Cambridfe, MA

,/ qAS,E Consulting GroupPortland. OR

,/ CASE Reeearch CorporationBellevue, WA

'/ CCMIlMcGraw-HillRamsey, NJ

* CEERIS InternationalOld Lyme, CT

* Channels, fnc.Colorado Springs, CO

t Chtomatic Communications Enterprises r. I!c.Walnrrt Creek, CA

- 4151945-1602

t/ Cli0dl CorporationHaddonfield, NJ

rz Communications Trends, Inc.Larchmont, \fY

z Computer Industry AlmanacInclifie Village NV'

rz Computer IntelligenceLaJolla, CA

z Computer Publicity NewsletterSan Francisco. CA

/ Computer Security InstituteNorthborough, MA

z Computer ShoptalkMillburn, NJ

-

z Computer Technology Research CorporationPatchogue, NY

- 516/654-5398

z CorpTechWellesley Hills, MA

t Creative Strategies Research InternationalSanta Clara. CA +08/245-+750

,/ D.H. Brown Associates, Inc.Tarrytown, I\fY

* DMR Group. Inc. USANew York. l.llf

r/ DARATECH, Inc.Cambridge, MA

/ Data Analysis GroupGeorgetowh, CA

,/ DATEK Information ServicesSee BIS CAP International

* Database Research GroupBoston, MA

t/ DataproDelrrin, NJ

r/ DataquestSanJose , CA

617 t354-0167

503t226-0420

206/453-9900

201/825-33 1 1

203/343-87+0

719l598-9000

609/354- I 088

914/833-0600

702/831-2288

6t9/450-1667

4 l51648-5958

508/393-2600

201/376-BtBl

617 /237-200r

9t4t63r-7859

2t2t949-6655

617 t3s4-2339

916/333-4001

617 /227-2583

609/764-0100

+08t437-8000

From Yearbooks, Periodicals, Profile Reports,Directories, and State-of-the-Art Studies to AdvertisingServices and Mail List Rental, Elsevier aims to keep theElectronics I ndustry informed.

ELSEVIERADVANCEDTECHNOLOGY

Yearbook of World Electronics Datan Volume 1:West Eurooetr Volume 2:America, Japan and Asia-Pacificn Diskette of World Electronics Datatr World Electronics Companies File

THEANALYSISSERIES

tr Microelectronics Journaln Journalof Semicustom lCsn Integrated Circuits Internationaltr Philips Journal of Researchn Process Industry Internationaltl Instrumentation and Control Engineering in Japan

PERIODICATS

n Semicustom lC Yearbook PROFITESU Profile of the Worldwide Semiconductor Industryn Profile of the European Connector Industrytr Profile of the European Transmission & Display lnstrumentation

Process Industry! Profile of the European Sensing Instruments Process Industry! Profile of the European Controllers & Control Systems Process

Industry

tr Asia-Pacific Board Assembly Industry PACIEIC_n The Semiconductor Sub-Cohtract Assembly Industry Service STUDIESI Korean Semiconductor Industry

! European Electronics Component Distributor Directory! Who's Who in Electronics

DIRECTORIES

U Reach decision makers worldwide with the complete Electronics ADVERTISINGI ndustry Advertising Package

! Access the global Electronics Market with EAT's specialistmailing list of over 75,000

WORLD ETECTRONICSDATABASE

Please send further details on those titles I have indicated to: Return to:

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Tel:0865 512242

Fax a copy of this form on 0865 310981

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Company

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Order FormNovember 9, 1989

Irpformation Technology Business Irgformation fndex3,500 entry subject index to businessinformation publishers in computers,telecommunications, electronics and offi ceproducts with phone numbers - $45

Expertslst copy - $295, additional copies - $75 each.Call for prices on diskette version.Profiles 845 influential consultants and analysts in computer,telecom, electronics and office products industries.

Companieslst copy - $195, additional copies - $55 each.Call for prices on diskette version.Profiles 230 market research and consulting firms that publishinformation in the computer, telecom, electronics andoffice products industries.

ManagementVISION Notes (see ad this issue)Charter Subscription - 9135/year

Future Thinker Back IssuesU.S. & Canada - $95, Outside U.S. & Canada - $105

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Mail a copy of this form to:Future Think, Inc.PO Box 49248Colorado Springs, CO 80949-9248Or call: 7191598-9000 Or f.axz 719/598-6537

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In anery industty and euerybusiness araa u)e knout that thccommunicatian of btsiness ideasis profoundly irnproued utith theuse of drauings that help thereadr or the audience undrstandand rnnnnbn. And executiaes whouse drawings are ahead of the pack.Drawings eaen help the extcutioebettr undnstand his or her ownanalyses. Frequently breakthroughconcepts result from attnnpts tocteate a drawing

For oon 10 years I haoe catalogedthe use of oisual paradigms inbusiness.l I hauefoldersfull ofuthat I call "graphicalforms"orjust forms" that are usedoaer and ouer again tailoredfordffirent business situatians.Some are ideas Jor representing data.fuIost are for representing conceptst hat reoccur frequent Iy acros sdilfnent industries and businesssituations. Manlt I haoe inoentedmyself. I look corutantlyfor newforms and reoccuning concepts forwhich I can neate graphical forms

With pnsonal computa graphics,drawings can be made inexpensioelyin the exccutiue's area, but thae isstill a banin - most managershaae a uery limited graphicaluocabulary (yPes of drawings,graphs or charts that they use ooerand oun again in papns andpresentationt). And because mostgraphics artists haoe little businessbackground, they cannot recommendappropriate graphical forms forbusiness ideas, especially concepts,although lhey are sometimes excellentat presenting data and enhancing theappearance of a concept drawing

Call orfax to subscribe. We'llbillyou uthen thefirst set ofnotes is mailed in December

Monsg,emenwIS- lllofes 6n Graphicol

stolf TM

by Portio lsoocson, Ph.D.Porodigms in Euslness .

Graphical Literacy in Business -- A Mustl

lmportant ideas;

ffi@w.wllwgl

ffilI ttr{61-{s"' rt'.' It . . f f i -@ €t I

| .#,^RH4rl

Build Your Visual Vocabulary the Easy Wuy -With Portia's ManagementVISION NotesEach month you'll get several graphical forms each with a sheetof grridelines/examples and a sheet for making copies to tailor theform to your specific ideas. The sheets are ready for filing withsubject codes and a system for adding your own subjects. Thequarterly index lists business subjects (..g., market transition,financials) alphabetically with the forms appropriate for each.You'll also get articles about graphical paradigms in business,interviews with visionary executives, and recommendations ofbooks, computers, software and other graphical goodies.

Charter Subscriptions - $135lyeatThe l-year Charter Subscription is $135 - $195 later - with anadded charge for ManagementVISION LibraryrM on diskette.

Order ManagementVISION Notes From:

Future Think, Inc.P.O. Box 49248Colorado Springs, CO 80949-9248

7191598-9000 Fax: 7 19/598-6537

1. And be fore that in computer science - my 1974 dissertation was PictureSystmr ModelsJor Corniruter System DoU.

STATUS 1990A Report on the

Integrated Gircuit Industry

LEAD'NGTHE INDUSTRYFOR 25 YEARSSTATUS 1990 marks the 25thAnniversary of providing theworldwide IC industry withthe important technologicaland market informatlon nec-essary for strategic plannlngin the current competitivemarketplace. Contlnuing a 25year tradition, STATUS 1990leads the way into the '90s.

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Solving the information needc of thousands ofbusiness leadere throughout the world.

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cotn ourp.ffi!Errd Copysu$ilcs

@ 1989 by Future Think, Inc.

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r Dat{Trcnde Publicatione, Inc.Fairfax, VA

rz Desktop Presentations, Inc.Mountain View. CA

/ Digital Consulting, Inc.An?over. MA

,/ DISK/TREND,Inc.Mountain View, CA

'/ DDRIFalls Church, VA

,/ Domicitv Ltd.Torontol Ontario

,/ EDl, spread the word!Dallas.-TX

t/ EDI StrategiesMarietta. GAEDventure Holdings, Inc./ Release 1.0New York. NYElectronic Oudook CorporatiomSan Francisco, CAElectronic Trend PublicationsSaratoga, CAElectroniCastSan Mateo, CAElsevier Science Publishers Ltd.Oxford. U.K.Ersosyst Associates, Inc./The Report StoreLaivnince. KS 91319+2'7334Extended Intelligence, Inc.Chicago, ILFIND/SVPNew York, NYFINDEXGaithersbrrrg, MDFirst Market ResearchBoston, MAFocus Reseanch SvstemsWest Hartford. CTForrester ResearchCambridge, MAFoundation TechnologieeCambridge, MAFredonia Group, Inc., TheCleveland. OH-Freeman Associates, Inc.Santa Barbara, CAFrost & SullivanNew York, NYFTM ConsultantsNew Hyde Park, NYFuture Computin g/DataproDelran, NJ

'

Future Technology SurveysMadison. GAG2 ResearchMountain View. CAGale Research, Inc.Defioit. MIGartner GrouStamford. CTGreen Street Lab, TheSan Francisco, CAHTE Researth, Inc.Santa Cruz, CAIMS America, Ltd.Plymouth Meeting, PAIMR, Inc.Los Altos, CAInfoCorpSanta Clara. CAInfoneticeSanta Clara, CA

*

703t641-0444

415/968-4105

508/470-38B0

4r5/961-6209

703t237-0682

416t366-5337

214t243-3456

404t973-+683

2r2t758-3434

415/647-r448

408t996-7416

4r5t572-1800

44t865-512242

312t346-5245

2r216+5-+500

301/590-2368

61 7/482-90B0

203/56r-1047

617 /497-7090

6t7 /720-2760

216/921-6800

805/963-3853

2r2t2s3-1080

516/354-4B30

609/764-0100

404'/342-9638

415t964-2+00

3t3t96l-2242

203/964-0096

4t5/391-9400

408/426-2430

215/834-5000

+t5t9+t-6679

408/9B0-4300

+08t746-2500

*

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*

*

O 1989 by Future Think, Inc.

&c FT VoL

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2:6

rz Information Gatekeeper-r, Inc.Boston, MA

rz fnformation Intelligence SciencesAurora, CO

z Information Network, TheSan Francisco, CA

* Information \forketation GroupAlexandria, VA

r lnf.ormrtion Publishing CorporationIlouston. TX

z INPUTMountain View, CA

/ Insight OnsiteSanJose, CA

rz In-StatScottsdale, AZ

z Inrtitute for Graphics CommunicationeSee BIS CAP Inte-rnational

z Institute for the FutureMenlo Park, CA

z INTECO CorporationLondon. U.K.'

z INTECO CorporationNorwalk. CT

-

t lntegratd Circuit Engineering CorporationScotisdale. AZ

' 6021998-9780

International Planning fnformation, Inc.Redwood City, CA

- 4151364-9040

International Resource Development, Inc.New Canaan, CT 2031966-2525f nternational Technolo gy GroupLos Altos. CA

61 7/738-80B8

303/693-8291

4r5/922-6479

703t548-4320

7 13/97+-6637

415/961-3300

408/252-2260

602/860-8515

415t854-6322

44- 183 I -9006

203/866-4400

212/222-rr23

5r2l320-8s85

508/872-8200

4r5t94r-2433r lntertq, Publishing Corporation c/o Comprrter Graphics Review

Sudbury, MA SOSt++Z-+Ait/ .lames Martin Reports, Inc.

Marblehead. MA''H:f."i%E#lbT"o*o"'trz Jupiter Communications Company

N6w York. NY,/ KE Publishing

New York. NY* Keesler Marketing Intelligence

Newport, RI/ Ledseway Grouo. The

Lexingtoi, MA "

* Lewis Reeearch CorporationSunnyvale, CA

,/ LINK Resources CorporationNew York. NYMagnetic Press, Inc.New York. NYM_anage_qr en t Info rmation C orporationCherry Hill, NJMarket Intelligence Research Co.Mountain View. CAMeckler CorporationWestport, CTMediaMapTM/Cambridge Communications, Inc.ArlingtoniMA " 6t7i64l-S7ooMENTOR Market ResearchSanJose, CAMeta Group, TheWestport, CT

f;ri?::tgiResources' rnc'

*

*

*

617 /639-t958

415/365-5920

2t2t94t-9252

2121645-2066

40U849-677|

61 7/862-8500

+08/730-5829

2r2t627-1500

2t2/219-283r

609/428-1020

415/961-9000

203/226-6967

408/268-6333

203/226-META

+15/494-2677

rz Micro Software MarketingCongers, NY

/ Monoseon Tcchnology EnterprieesBoston. MA

- 6171267-2900

Morgan-Rand Research, Inc.PhildCelphia, PAMultim-edia C_omputin g Corp.Santa Clara. CA

-

National Center for Computer Crime DataLos Angeles, CA

- 2131874-8233

National Software Testing LaboratoriesPhiladelphia, PA

- 215/878-9300

Neal Nelson & Aseociates

*

*

914/268-5925

2r5/557-8200

408t245-4750

3t2t332-3242

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408/356-1920

609t228-7525

4r5ts92-9192

312t549-8325

805/s69-5610

703t263-0407

508/663-9212

408/559-6969

201-285-1500

4r5t42+-87 t l

617 tB6B-4725

602t9+5-9620

852/5-45881 l

6 r 2/835-9559

4r5/94r-6065

415/6B1-3700

415/965-4561

404t342-9638

50B/366-2031

617 t92+-3944

+08t448-4440

9c FT VoL 1:1

9e FT Vol. 1:4

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*cs FT Vol. 1:3

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9c FT Vol. 2:5

9c FT Vol. 2:5

9c FT Vol. 1:5

Chicago, ILNew Science AssociatecStamford, CTNewsFaces, Inc.SanJose, CA

rz Newton-Evans Research CompanyEllicott City, MD 301/465-7316

* Nina Lytton's Open Systems AdvisorBoston.'MA 61717+2-2442

z N-ortlern Ruriness Information/DataproNew York. NY

- 2121732-0775

t/ PLB AssociatesSaratoga, CA 4081741-089+

r Palo A|to Management GroupMountain View.-CA

- 4151968-4374

/ Patks AssociatesDallas. TX 2r4/369-558r

*

*

*

*

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Bl$fr :$?oord' s orrice computin g t'

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