ruth cheesley - joomla!day south africa - developments in semantic html - adding information to your...
TRANSCRIPT
- 1. Developments in Semantic HTML Adding information to search listings Ruth Cheesley Virya TechnologiesAutor: 18.10.12 Ruth Cheesley - @RCheesley - gplus.to/RCheesley
- 2. Show me the money!
- 3. Good SEO = Reputation Management
- 4. Could do better!
- 5. MicrodataAutor: 18.10.12 Ruth Cheesley - @RCheesley - gplus.to/RCheesley
- 6. This made me pay attention!
- 7. Click-through rates 30% higher Potentially 3+ ranks higherRich Snippets in action
- 8. So many things to do!
- 9. This turned into sales!
- 10. Semantics 101
- 11. Feed the machines!
- 12. I Iwant to know want to know about avatar about avatarUhhh, which Uhhh, which one? one?Content + Context = King
- 13. One format to rule them all
- 14. Creative Work Creative Work Thing ThingPlace PlaceProduct ProductEvent EventIntangible IntangiblePerson PersonMedical entity Medical entityOrganisation OrganisationAvailable Schemas
- 15. Creative Creative Work WorkArticle Article Blog Blog Book Book Comment Comment Diet Diet Exercise Plan Exercise Plan Item list Item list Map Map Media object Media object Movie Movie Music Playlist Music Playlist Music Recording Music RecordingPainting Painting Photograph Photograph Recipe Recipe Review Review Sculpture Sculpture Software App Software App TV Episode TV Episode TV Season TV Season TV Series TV Series Webpage Webpage Webpage element Webpage elementCreative Work Schema
- 16. Define the Define the schema schemaDeclare the Declare the property propertyitemscope & itemtypeitempropHow to use schema.org markup
- 17.
Avatarschema.org markupDirector: James Cameron (born August 16, 1954)Science fiction Trailer
- 18. Pirates of the Carribean: On Stranger Tides (2011) Jack Sparrow and Barbossa embark on a quest to find the elusive fountain of youth, only to discover that Blackbeard and his daughter are after it too. Director: Rob Marshall Writers: Ted Elliott, Terry Rossio, and 7 more credits Stars: Johnny Depp, Penelope Cruz, Ian McShane 8/10 stars from 200 users. Reviews: 50.Movie listing - before Microdata
- 19.
Pirates of the Carribean: On Stranger Tides (2011) Jack Sparrow and Barbossa embark on a quest to find the elusive fountain of youth, only to discover that Blackbeard & his daughter are after it too. Director:Movie listing - after MicrodataRob MarshallWriters:Ted ElliottTerry Rossio, and 7 more credits Stars:Johnny Depp,Penelope Cruz,Ian McShane8 / 10 stars from 200 users. Reviews: 50.
- 20. Google search listingsGoogle's Knowledge GraphAnd the results are ...
- 21. Authorship & Publisher MarkupAutor: 18.10.12 Ruth Cheesley - @RCheesley - gplus.to/RCheesley
- 22. Li nk to profileWhat is Authorship?
- 23. Why bother?
- 24. Google+ is where it starts
- 25. Step 1: Add link to your G+ Profile Google+ Step 2: Add link in 'contributor to' section on G+Adding author markup
- 26. Step 1: Add link to your G+ Page on your site Google+ Step 2: Verify the website link on your G+ PageAdding publisher markup
- 27. Profile linking in action
- 28. Taken from your Google+ ProfileView all by author
- 29. Knowledge Graph in action
- 30. Related people
- 31. Joomla!Autor: 18.10.12 Ruth Cheesley - @RCheesley - gplus.to/RCheesleyTM
- 32. Shops Contact pageResourcesArticlesDirectoriesBlogsReviews MediaMicrodata opportunities
- 33. www.microdataforjoomla.com @MicrodataJoomlaHere's one I made earlier .
- 34. ? Extend Joomla!TM
- 35. GSOC Project
- 36. Pruteanu Alexandru @PAlexcom github.com/PAlexcomMicrodata Library
- 37. ReviewAutor: 18.10.12 Ruth Cheesley - @RCheesley - gplus.to/RCheesley
- 38. Microdata allows you to add context to your webbased content Search engines can use microdata to create 'rich snippets' in your listings Authorship is a type of microdata which links an author to their content on the web Many websites do not include microdata by default but you can add it manually (or with extensions) Joomla!TM will soon ship with a JMicrodata libraryAutor: 18.10.12 Ruth Cheesley - @RCheesley - gplus.to/RCheesley
- 39. For more information www.schema.org plus.google.com/authorship microdataforjoomla.com gplus.to/RCheesleyAutor: 18.10.12 Ruth Cheesley - @RCheesley - gplus.to/RCheesley