Autor: 18.10.12Ruth Cheesley - @RCheesley - gplus.to/RCheesley

Microdata and Semantic Search

Ruth Cheesley – Virya Technologies

Show me the money!

Good SEO = Reputation Management

Could do better!

Autor: 18.10.12Ruth Cheesley - @RCheesley - gplus.to/RCheesley

Microdata

This made me pay attention!

Rich Snippets in action

Click-through rates 30% higher

Potentially 3+ ranks higher

So many things to do!

This turned into sales!

Semantics 101

Feed the machines!

Content + Context = King

I want to know about avatar

I want to know about avatar

Uhhh, whichone?

Uhhh, whichone?

One format to rule them all

Available Schemas

ThingThing

Creative Work Place

Product Event

Intangible Person

Medical entity Organisation

Creative Work Place

Product Event

Intangible Person

Medical entity Organisation

Creative Work Schema

Creative Work

Creative Work

Article PaintingBlog PhotographBook RecipeComment ReviewDiet SculptureExercise Plan Software AppItem list TV EpisodeMap TV SeasonMedia object TV SeriesMovie WebpageMusic Playlist Webpage elementMusic Recording

Article PaintingBlog PhotographBook RecipeComment ReviewDiet SculptureExercise Plan Software AppItem list TV EpisodeMap TV SeasonMedia object TV SeriesMovie WebpageMusic Playlist Webpage elementMusic Recording

How to use schema.org markup

Define theschema

Define theschema

Declare theproperty

Declare theproperty

itemscope&

itemtypeitemprop

schema.org markup

<div itemscope itemtype ="http://schema.org/Movie"> <h1 itemprop="name">Avatar</h1> <div itemprop="director" itemscope itemtype="http://schema.org/Person"> Director: <span itemprop="name">James Cameron</span> (born <span itemprop="birthDate">August 16, 1954)</span> </div> <span itemprop="genre">Science fiction</span> <a href="../movies/avatar-theatrical-trailer.html" itemprop="trailer">Trailer</a></div>

Movie listing - before Microdata

<h1>Pirates of the Carribean: On Stranger Tides (2011)</h1>Jack Sparrow and Barbossa embark on a quest to find the elusive fountain of youth, only to discover that Blackbeard and his daughter are after it too.

Director: Rob Marshall

Writers: Ted Elliott, Terry Rossio, and 7 more credits

Stars: Johnny Depp, Penelope Cruz, Ian McShane

8/10 stars from 200 users. Reviews: 50.

Movie listing - after Microdata

<div itemscope itemtype="http://schema.org/Movie"><h1 itemprop="name">Pirates of the Carribean: On Stranger Tides (2011)</h1> <span itemprop="description">Jack Sparrow and Barbossa embark on a quest to find the elusive fountain of youth, only to discover that Blackbeard & his daughter are after it too.</span>

Director: <div itemprop="director" itemscope itemtype="http://schema.org/Person"><span itemprop="name">Rob Marshall</span></div>Writers: <div itemprop="author" itemscope itemtype="http://schema.org/Person"><span itemprop="name">Ted Elliott</span></div><div itemprop="author" itemscope itemtype="http://schema.org/Person"><span itemprop="name">Terry Rossio</span></div>, and 7 more credits

Stars: <div itemprop="actor" itemscope itemtype="http://schema.org/Person"><span itemprop="name">Johnny Depp</span>, </div><div itemprop="actor" itemscope itemtype="http://schema.org/Person"><span itemprop="name">Penelope Cruz</span>,</div><div itemprop="actor" itemscope itemtype="http://schema.org/Person"><span itemprop="name">Ian McShane</span></div>

<div itemprop="aggregateRating" itemscope itemtype= "http://schema.org/AggregateRating > <span itemprop="ratingValue">8</span> / <span itemprop="bestRating">10</span> stars from <span itemprop="ratingCount">200 </span>users. Reviews: <span itemprop="reviewCount">50</span>.</div></div>

And the results are ...

Google's “Knowledge Graph”Google search listings

Autor: 18.10.12Ruth Cheesley - @RCheesley - gplus.to/RCheesley

Authorship & Publisher Markup

What is Authorship?

Link to profile

Why bother?

Google+ is where it starts

Adding author markup

Step 1: Add link to your G+ Profile

<a href="[profile_url]?rel=author">Google+</a>

Step 2: Add link in 'contributor to' section on G+

Adding publisher markup

Step 1: Add link to your G+ Page on your site

<a href="[profile_url]?rel=publisher">Google+</a>

Step 2: Verify the website link on your G+ Page

Profile linking in action

View all by author

Taken from yourGoogle+ Profile

Knowledge Graph in action

Related people

Autor: 18.10.12Ruth Cheesley - @RCheesley - gplus.to/RCheesley

Joomla!TM

Microdata opportunities

Contact page

Articles

Blogs

Resources

Directories

Reviews

Media

Shops

Here's one I made earlier ….

www.microdataforjoomla.com

@MicrodataJoomla

Extend Joomla!

TM

?

GSOC Project

Microdata Library

Pruteanu Alexandru

@PAlexcom

github.com/PAlexcom

Autor: 18.10.12Ruth Cheesley - @RCheesley - gplus.to/RCheesley

Review

Autor: 18.10.12Ruth Cheesley - @RCheesley - gplus.to/RCheesley

● Microdata allows you to add context to your web-based content

● Search engines can use microdata to create 'rich snippets' in your listings

● Authorship is a type of microdata which links an author to their content on the web

● Many websites do not include microdata by default but you can add it manually (or with extensions)

● Joomla!TM will soon ship with a JMicrodata library

Autor: 18.10.12Ruth Cheesley - @RCheesley - gplus.to/RCheesley

For more information

www.schema.org

plus.google.com/authorship

microdataforjoomla.com

gplus.to/RCheesley