RYAN BREYMAIER racing your brand around the world

JoinRyanBreymaier,oneofAmerica’smosttalentedsailors,as6tlesponsortocreateaninnova6vemarke6ngpla;ormwithaglobalreach.

2016offersanexcep6onalyearofIMOCAoceanracing withnofewerthanthreemajorevents.

This is theopportunity todevelopaunique story, forming thebasisofapowerfulandcompellingcommunica6onscampaigndelivering:

§  Consumerawarenessamongahighquality/affluentdemographic

§  Significantinterna6onalPRvalueoutsidespor6ngpress

§  Anuniqueandhighlyengagingpla;ormforVIPhospitality

§  Exci6ngdigitalcontentreachingasignificantglobalconsumeraudience

§  Abrandambassadorwithanincrediblestoryofhumanadventureandendeavour

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Partnership opportunity

RYAN BREYMAIER The most prominent and successful American shorthanded offshoresailorontheoceanracingcircuittoday.Ryan discovered his passion and natural talent for sailing at St.Mary’sCollege, SouthernMaryland. Over the next 10 years he developed hisskills,compe6ngoninshoreandoffshoreracingprogramsintheUSAandEurope.In 2008 he moved to France to pursue his career on the professionalshort-handed circuits, notably the IMOCA class, the very top level ofocean racing.Hehas since competed in the very top races around theworld as well as project managing and skippering three world recordbreakinga[empts.RecentHighlights2010-2011: 5th Place Barcelona World Race – a double-handed racearound theworldwith no stops. Ryan’s first race around theworld, inwhichhewonfirstprizeforvideoandphotocommunica6onduringtherace.2012:1stPlaceUSAAtlan6cCupoffshoreraceonClass40‘Mare’.2012:2ndTransatQuebec–StMaloonClass40‘Mare’.2013:Worldspeedsailingrecordholder,‘TheGoldenRoute’NewYorktoSanFranciscoin47daysonboardVOR70‘Masera6’.2014:1stPlaceIMOCANewYork–Barcelona,double-handedtransatlan6conboardIMOCA‘HugoBoss’.2015:Skipperandprojectmanagerfor105gmaxi-trimaran‘LendingClub2’seingthreenewWorldSpeedSailingRecords:CowestoDinard;NewporttoBermudaandLosAngelestoHawaii. 3

Mission statement

An exci6ng and frui;ul marke6ng opportunity, thevaluesandchallengesofoceanracingmirrorthoseoftoday’sbusinessworld.My commitment is to provide a versa6le pla;ormassuringmy sponsor significant returnon investmentandobjec6ves.To share the adventurous spirit of the sport bycompe6ngintheworld’smostextremeoceanraces.Torepresentmysponsoras thesoleAmerican in thediscipline and bring the sport of ocean racing to theeyesandheartsofthepublicworldwide.ToWIN!Ryan2015

Dealingwithadversity,workingasateam,mee5ngthechallengesofsolitudeandthesea,focus,enduranceanddetermina5onareallessen5alquali5esforasinglehandedroundtheworldsailor.

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For 45 years theworld’s greatest sailors have been racing non-stop aroundtheglobeandcrea6ngincrediblestoriesofadventureandhumanendurance.IMOCA(Interna6onalMonohullOpenClassAssocia6on)wascreated in1991withtheaimofprovidingabodythatcouldadministratethetechnicalaspectsof short-handedocean racing.Runby the skippers and the teams, the classhas promoted and supported epic races such as theVendeeGlobe and theBarcelonaWorldRace.TodaytheIMOCAclassisoneofthestrongestinworldsailingwithover20ac6veteams.Ever popular in Europe, IMOCA realized a need to reach to a wider globalmarket to con6nue its growth. In 2013 IMOCA created a partnership withOpenSportsManagement(OSM),asportsmarke6ngcompanybackedbySirKeith Mills, to manage the commercial rights for the class and ensure thecon6nuedsuccessoftheclass.TogetherOSMandIMOCAlaunchedanewbrandinoceanracing,theOceanMastersWorld Championship, which incorporates the exis6ngmajor oceanraces(VendeeGlobe,BarcelonaWorldRace,RouteDuRhum),aswellasneweventscreatedbyOSM.By crea6ngnewevents inkey loca6onsaround theworld, suchas theUSA,OSM can introduce short-handed ocean racing to new fans and newcommercialsponsorsaroundtheworld.TheOceanMastersWorldChampionshipwillbeawardedeverytwoyearsandwillconsistofatleastthreeeventsperyearwithaRoundtheWorldRacetofinisheachcycle.

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OCEAN MASTER WORLD CHAMPIONSHIP

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May2016TheTransatKickingofftheyearwiththelongestrunningsingle-handedracefromPlymouth,UKtoNewYork,USA.

July2016OSMTransatlanGcRaceStar6nginNewYorkandandendinginLesSablesD’Olonne,France,thisracewillalsoqualifysailorsfortheVendeeGlobe.

November2016toJanuary2017TheVendeeGlobeOnceeveryfouryearstheul6materaceinsailingcomesaround.Singlehandednonstoparoundtheworld.

2016 an exceptional year

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Over 5000 people have climbedMountEverest, over 500 people have travelledintoouterspace.

However, less than 100 people havesailed single-handed non-stop aroundtheworld.

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The world’s greatest test of humanenduranceandspor6ngtalent.Singlehanded, non-stop around theworld.Racing 24 hours a day for up to 90 daysacrosstheworld’sbiggestoceans.

The Vendee Globe

RACE MEDIA VALUE AND COVERAGE

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Offer a once in a life6me opportunity to experience life aboard one of the world’s mosttechnologically advanced racing yachts. Share the compelling stories of human endurance andendeavourandevenaday’ssailingwithaworld-classskipper.

More than just a hospitality platform

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Oceanracingcreatescap6va6ngandinspira6onalstories.Thankstoonboardtechnology,fansaroundthe world can follow the adventure; keep up with the race progress online, virtual racing gamesagainsttheskippersinreal6me,engagingwiththeskipperthroughlivevideolinksandsocialmedia.

POWERFUL CONTENT DRIVING HIGH ENGAGEMENT

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Share the excitement of race daywith VIP access at events, passes to visit the boat, exclusivemee6ngswiththeskipperandaccredita6onsforspectatorboatsonthewater.

ONSHORE ACTIVITY AT RACE EVENTS

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Apla;ormtogeneratehighlyengagingcontent;viralvideos,socialmediacampaigns,photoshoots…

Added value outside race media coverage

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Combining the IMOCA Ocean Masters World Championship and promo6onal sailing ensurespresenceinkeyloca6onsworldwide.75%oftheworld’smajorci6esaresituatedbytheocean.

A truly international sponsorship platform

§  Dedicatedcampaignmanagementteamtodevelopanddeliverac6va6onstrategy

§  Worldclasstechnicalandlogis6csteam(SeeAppendix2)

§  Fullbranding§  Boat(Deck,Hull,Cockpit,Sails,

Interior)§  SupportVehicles§  TeamClothing§  OnlinePortals(Website&Social

Media)§  20xSailingDays(PerAnnum)§  10xRyanBreymaierAppearances(Per

Annum)§  Invita6onstoallVIPevents,incl.Race

Starts,PrizeGivingsetc.

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Opportunity

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SUMMARY

§  Offshoresailingprovidestheperfectpla;ormtodevelopauniquebrandstorythatcanbemanipulatedtoachievevaryingobjec6vesfrominternalcommunica6onstoconsumerengagementtoB2Bhospitality.

§  Asportthatissimpletounderstandandthereforea[ractsthea[en6onofawideconsumerbaseoutsideofthesailingcommunity.

§  Storiesofhumanendeavourcapturedusingthelatesttechnologygeneratespowerfulconsumercontent.

§  ApartnershipwithcampaignmanagementcompanyKairosbenefi6ngfrom10yearsexperienceofferingaturnkeytechnicalmanagementpla;orm.

Testimonials

Yacht racing has developed events which allowcorporate par6cipa6on, making it a key tool fort eam bu i l d i ng and i n te rna l co rpora tecommunica6ons. And while television hasstruggled to get the best from yacht racing, newtechnologiesarebeingdevelopedanddeployedtobringthepublicclosertothesport.”KevinRoberts–EditorSportbusinessInterna5onal

“Sailingisametaphorforourbrand.It’saperfectbalance;highperformancewithnaturalresources,plusacelebra6onofthepeakofhumanendurance”.SvendeSme8–HeadofBrandStrategy,Volvo

“Sailing is a growing market in the business ofsports sponsorship. As a 6tle sponsor ofinterna6onaloceanracing,weatHugoBosshaveaskipperwithwhomweareabletoachievefantas6cglobalpresscoverage,bothprintandbroadcast.Beingalifestylebrandweac6vatethissponsorshipin every one of our key markets – at present inmore than 100 countries – by invi6ng guests toenjoyagreatsailingexperienceaboardourboat.”TilPohlmann,HeadSportsSponsorship,HugoBossAG

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CONTACT

contact@breymaiersailing.comwww.breymaiersailing.com