saarthi samvad pr consultancy

7/23/2019 Saarthi Samvad PR Consultancy

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Saarthi Samvad PR Consultancy

We know what it takes


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Introduction

Saarthi Samvad

... we know what it takes.

Our world revolves around the word Samvad meaning communication. OurSaarthi is Lord Krishna, who makes our universe move.

Saarthi Samvad - a company specializing in medical PR. Taruni Gandhi, bring withher years of experience and a vast network within the medical fraternity. TheManaging Director, Taruni Gandhi has worked with various eminent media

groups - Hindustan Times, Dainik Bhaskar, India News, Aaj Samaj DailyNewspaper, IBN7, BBC - as a Senior Health Correspondent. She is enrichedwith an impressive experience of 10 years in the medical field and is very wellversed with the pulse of the market. She has a huge database and network ofdoctors, hospitals, pharmaceutical companies and various government medicalinstitutes.

Objective:All clients are serviced and monitored uniformly and with an eye on the newest buzz

in the medical sector with an analysis on competition as well. The team has deepinsight and unmatched expertise in understanding the complexities ofcommunicating not just with the consumers but also with the medical communityas a whole. We specialize in the field of media relations, strategic imagemanagement, media monitoring (Newspapers, TV and Radio) and coverage

analysis and writing and editorial support (in English, Hindi and Punjabi).


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The health care industry is one of the worlds largest and fastest growing industries. It is going through

unprecedented change and has gained phenomenal importance in the economic growth of the country.In healthcare space, a PR agencys role is not restricted to media management alone but extends to helping

organizations in understanding and creating demand among consumers, communicating with the medical

community, for products/ services.

Effective and result-oriented marketing strategy is the key requirement for every start- up or established

business organization. In todays information driven world, companies use several tools to reach out to

their target group and PR is one and most crucial among them.

When advertisements in the newspapers, magazine and TV channels help a company make their potentialcustomers aware of their products, this tool alone cannot convince a customer to buy a product.

But the same company gets enough credibility among the customers if the newspapers, magazines or news

channels themselves write about their products, services and achievements in their news stories. Apart

from this, regular appearance of company in the editorial space of media builds the overall image of the

company which helps it winning the confidence of its customers, business associates, shareholders and

employees. Through a comprehensive and sustained PR campaign

you can leverage the media for publicity and make your presence felt to everyone, that too in a strong and

credible way.

With the years of our experience, we know what makes a product tick in the market. We know that good

marketing and PR skills can make a "superstar" out of your product. Our pockets are full of

practical/workable and innovative ideas. A customized media plan in adherence to your requirements is

the deal cincher for us.

Please feel free to call us for any further clarifications.

Why PR


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AWARENESS

CAMPAIGN

RECOGNITION

CAMPAIGN

MEDIA

CAMPAIGNS

Bridge building meetings

Media features

News based announcements

Creative Writing for Ads .

Participation in industry features and

Profiling through short filmDocumentries.

FAM trip

Media newsletter / industry updates

News based press conferences

Participation in industry features

Media Workshops / editorial

roundtable

Ideas for Media Spotlight on New Techniques and

Medicines to be launched.


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Services provided by Saarthi Samvad

ENHANCE AWARENESS AND PERSPECTIVE OF THE CLIENT AS A CREDIBLE &EXPERIENCED PLAYER

Showcase and build attraction for the CLIENTS projects:

Highlighting USPs of projects

Create excitement using events, launches, etc

Profile the leadership behind the company

Highlight the credibility & expertise of the CLIENT:

Be seen as the knowledge provider for the media:

Share information on a regular basis industry trends (regional and national), new technology etc.Be recognized as a regional/ national player.

Protect and safeguard groups reputation against vested interest/ troublemakers.

Strategic Image Management.

Message (Communication Theme) Identification and Planning.

Campaign Design, Planning & Programming.

Image Studies & Competition Analysis.

Media Relations.

Extensive media access and control (including regional & vernacular media) across the country.

Specialized team for electronic media relations.

Regular updates on media trends & movements.

Media relations support and program implementation.


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Services provided by Saarthi SamvadMedia Monitoring and Coverage Analysis

Complete activity plan with pre, in motion and post event analysis.Track of all major national & regional publications.

Key Electronic channels

Monthly and Quarterly Coverage Analysis

Seminars and Conferences

Dedicated team to track relevant eventsFacilitate participation/ Speaker placement

A Specialist Research Team

Ability to access and analyze secondary information

Monthly Round-Ups to keep you abreast with sector trends.

Writing & Editorial SupportResource cell to provide content support for Advertorials,Newsletters, Speeches, Presentations etc.

Customised USP is our forte.


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OUR Clients

Fortis Hospital, Mohali. Max Hospital, Mohali.

GH Derma Hospital, Patiala.

Dr. Umesh Jindal, Gynecologist and Obstetrician,

Sant IVF and Nursing Memorial Hospital,Chandigarh.

Dr. Manuj Wadhwa, OrthopaedicSurgeon,Chandigarh.

Dr. Ravul Jindal, Vascular Surgeon, Chandigarh. Dr. Tejinder Bhatti, Aesthetic Surgeon, Darling BudsAesthetic Clinic,Chandigarh.

Dr. Preeti Jindal, Recurrent Miscarriage Specialist,Gynecologist, Chandigarh.


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Some Clippings


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Some Clippings


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Some Clippings


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PROPOSED MEDIA PLAN FOR YOU

We shall cover the following states and their important business cities*, over

the year

I. Chandigarh

II. Punjab Patiala, Ludhiana, Jalandhar, Mansa, Bathinda and Amritsar.

III. Himachal Pradesh Simla, Nahan, Dharamshala and Solan.

IV. Uttarakhand Dehradun and Paonta Sahib.

V. Haryana Karnal, Ambala, Rohtak and Jeend.

Strategy

I. Press information notes and participation in media All awards and accolades shall bedisseminated accordingly to the media.

II. Familiarity trips once a month

III. Relationship Building Meetings once a month

IV. Camps on acidity control, weight management, dental check-ups etc (once a month)(onselected subject)

V. Press conferences minimum two in a month.

VI. Competitive Analysis

VII. Regular Knowledge Upgradation

*We intend to cover one city per month but the cities of preference may vary as per theclients requirements.


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Saarthi Samvad PR Consultancy

Thanks and Hoping for Healthy RelationshipAhead

Please feel free to enquire further

Taruni GandhiManaging Director

Saarthi Samvad

8054955443

saarthi samvad pr consultancy

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