saas sales acceleration program
DESCRIPTION
TRANSCRIPT
SaaS Sales
Acceleration
Top 5 onlineSales Challenges 1
#1. Driving traffic to your website
#2. Standing out from the crowd
#3. Capturing their attention
6
#4. Removing barriers to sale
#5. Doing all this with no money
with reduced visibility
Steps to OnlineSales Acceleration 2
Excite and motivate
customers to buy online
Capture their Hearts and Minds
12
1. Aligning with Buyer Personas
13
Large Upfront Costs
[CapEx]
Manageable Recurring
Costs [OpEx]
2. Value Proposition Development
Pay for it because
Customer realizes
value
Use it because you OWN it
Reduced Risks
Trial, Evaluation, Usage,
Learn from experience of
Other Users
Reduced Time
to Provision
[Free delivery]
Deployment
14
3. Messaging & Positioning
15
1) Buy
2) Use
4. Mastering the 2 Moments of Truth - Online:
5. Get everybody on the same bus
17
How do I do it? 3
18
A fresh perspective
Time to Market1Competitive Advantage2Products / Services3
Challenge Conventional Thinking:
Value
Value
Customer Experience
Shake people out of
their complacency
Under Control?
Help people think
about the future
23
Ride the Wave
24
Navigate in unchartered waters
25
Discover new oceans of opportunity
26
Avoid the Red Ocean
27
Navigate to Blue Oceans
Navigate to BIG Blue Oceans
Using Value Curve Innovation
Target tomorrow’s
online customers
The birth of
Generation C
Connected
Co-creation Creativity
Content
Conversation CommunityChannel
Communicate
Control
Consumer 2.0
Excite and Energise people
with new possibilities
A brand new day
What is the cost of delay?
35
Where’s the fire?
Commit to take action….
Get your ticket to SaaS Sales Acceleration
NOW!
About Me 4
Persuasion Skills
Neuroscience
Contrarian Thinking
Thinking Skills
Motivation
Inspiration
Leadership
Psychology
Resilient Thinking
Solution Selling
Change
Business Insights
Mastering The Complex Sale
Forward-Focused Thinking
Understand the Future
Buyer Behaviour
Buyer Psychology
Buyer Personas
Sales Experience
Faster Results
Create the Future
SaaS Sales Effectiveness
Sales Performance Motivation
Demand Generation(Marketing)
Buyer Behaviour
Online Sales Effectiveness
Search
Find
Qualify
Try
Buy
Activate
Manage
Up-sell
Support
Refer
SalesChannel EuropeAccelerating Time to Revenue
SaaS GTM and SalesInnovation Workshops
SaaS Sales Acceleration Program Deliverables:
• Value Proposition Innovation• Messaging and Positioning• Selling to Buyer Personas • Managing the Online Buying Cycle• Sales Channel Integration• Standing out from the crowd
We offer:• SaaS Sales Readiness Audits• Custom Sales Acceleration Programs• SaaS Go-To-Market Innovation Workshops• Consulting Services
My References 5
©2009 SalesChannel Europe. All rights reserved
SalesChannelEurope
Client References
SaaS Sales Acceleration
David R EdniePresident & CEOSalesChannel Europe SARLPh: +33 676 600 925Email: [email protected]: http://saleschannel.blogspot.comWebsite: www.saleschannel-europe.com