SaaS Sales Acceleration

The 5 onlineSales Challenges

#1. Driving traffic to your website

#2. Standing out from the crowd

#3. Capturing their attention

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#4. Removing barriers to sale

#5. Doing all this with no money

Steps to OnlineSales Acceleration

Excite and motivate customers to buy online

Capture their Hearts and Minds

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1. Aligning with Buyer Personas

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Large Upfront Costs [CapEx]

Manageable Recurring Costs [OpEx]

2. Value Proposition Development

Pay for it becauseCustomer realizes

value

Use it because you OWN it

Reduced RisksTrial, Evaluation, Usage, Learn from experience of

Other UsersReduced Time

to Provision[Free delivery]

Deployment

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3. Messaging & Positioning

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1) Buy

2) Use

4. Mastering the 2 Moments of Truth - Online:

5. Get everybody on the same bus

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How do I do it?

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A fresh perspective

Time to Market1Competitive Advantage2Products / Services3

Challenge Conventional Thinking:

Value

Value

Customer Experience

Shake people out oftheir complacency

Under Control?

Help people thinkabout the future

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Ride the Wave

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Navigate in unchartered waters

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Discover new oceans of opportunity

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Avoid the Red Ocean

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Navigate to Blue Oceans

Navigate to BIG Blue Oceans

Target tomorrow’sonline customers

The birth of 

Generation C

Connected

Co‐creation Creativity

Content

Conversation CommunityChannel

Communicate

Control

Consumer 2.0

Excite and Energise people with new possibilities

A brand new day

What is the cost of delay?

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Where’s the fire?

Decide to take action….

Get your ticket to SaaS Sales Acceleration

About Me

Persuasion Skills

Neuroscience

Contrarian Thinking 

Thinking Skills 

Motivation

Inspiration

Leadership 

Psychology

Resilient Thinking

Solution Selling

Change

Business Insights

Mastering The Complex Sale

Forward‐Focused Thinking

Understand the Future

Buyer Behaviour

Buyer Psychology

Buyer Personas

Sales Experience

Faster Results

Create the Future

SaaS Sales Effectiveness

Sales Performance Motivation

Demand Generation(Marketing)

Buyer Behaviour

Online Sales Effectiveness

Search

Find

Qualify

Try

Buy

Activate

Manage

Up-sell

Support

Refer

SalesChannel EuropeAccelerating Time to Revenue

SaaS GTM and SalesInnovation Workshops

SaaS Sales Acceleration Program Deliverables:

• Value Proposition Innovation• Messaging and Positioning• Selling to Buyer Personas • Managing the Online Buying Cycle• Sales Channel Integration• Standing out from the crowd

We offer:• SaaS Sales Readiness Audits• Custom Sales Acceleration Programs• SaaS Go‐To‐Market Innovation Workshops• Consulting Services

My References

©2009 SalesChannel Europe. All rights reserved

SalesChannelEurope

Client References

SaaS Sales Acceleration

David R EdniePresident & CEOSalesChannel Europe SARLPh:  +33 676 600 925Email: david@saleschannel‐europe.comBlog: http://saleschannel.blogspot.comWebsite: www.saleschannel‐europe.com