Sabah BashiruddinSadiah Choudhry

Saahid JamiMelanie Mathov

Heather McCrackenQasim Zaidi

Mission Statement

HITS operates a safe, secure, and reliable IT Healthcare system to distribute high-quality, low-cost essential services, strengthening the capacity of the nation’s healthcare system to ensure long-term sustainability and supporting collaboration and information-sharing among the nation’s healthcare professionals.

Ethiopia

• Population of 85.2 million• Agrarian economy• Second fastest growing

economy in Sub-Saharan Africa

• Major health concerns:– Communicable diseases – HIV/AIDS

HITS?

• Health Information Management Database

• Target: Hospitals• Include:

– Doctor’s Information– Patient’s Information– Pharmacy’s Information– Billing– Scheduling

• Connected via Network

Outcome..

• Decrease death rate through proper treatment

• Increase patient volume per hospital

• Less malpractice cases• Create reports and run the

hospital efficiently• Help the economy overall

Operational Structure

Funding Requirements

Capital Needed: $ 3 Million

Capital Utilization:

Product Design $ 1.7 Million

Product Delivery $ 1.1 Million

Product Management $ 900K

Reserve Capital $ 300K

**Opportunity to expand system for use in other countries by 2014**

5 Year Projection

Projected ROI for 5 years = 26.25%

Marketing in Ethiopia

• Our target market would be hospitals, health centers, and clinics.

• With the figures above we feel that we can market our product to many facilities.

• Magazines and ads such as the Ethiopian medical Journal

• Healthcare-related conventions • In-person presentations to

target facilities and administrators

Marketing in Ethiopia

Limitations• Infrastructure

– Materials need to be imported– Power surges/outages – Viruses– Hard drives crashing– Computer Errors

• Health Information Security– Medical records being stolen or

exposed– Medical record spying

• Limited start up funds– Need investment

Solutions• Infrastructure

– Suppliers and shipping available– Backup batteries/generator– Information backup on external

drives– Data checking

• Information Security– Firewall– Internet security

• Limited start up funds– Investment

• Safe, secure, and reliable IT Healthcare system

• Prevent communicable diseases

• Opportunity for growth• Beneficial for economy

Final Thoughts…