sacco online monitoring - stract consulting · * this is the third installment of sacco online...

Informational

Stract Consulting Limited

www.stractconsult.com

Email: [email protected]

Cell: + 254 727 683 641

As at 18 Jan 2016

SACCO Online Monitoring

1




Cell: + 254 727 683 641 Informational

* This is the third installment of SACCO online monitoring where we monitor activities taking place in the

SACCO sector as compiled by our data analytics department. This report covers the third week of January

2016. We have captured activities related to SACCOs carried out online through Google Search, Facebook

activity and Twitter feeds.

* Have a review of the below statistics that shows why you should take your online presence seriously. Talk to

Ray on 0727 683 641 or [email protected] on how best to capture the online momentum

Location: Chaka Place,

Hurligham, Nairobi

Executive Summary

2

Digital Audience Analogue Audience

mailto:[email protected]




Cell: + 254 727 683 641 Informational 1/20/2016

* Share of Likes -Facebook 4

* Share of Following – Twitter 6

* Share of Search– Google 8

* Share of Views– Stractconsult.com 10

* Location of SACCO activity in Kenya 12

* Notable Conversations - Facebook 13

* Notable Conversations – Twitter 14

* SACCO News Online 15

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Cell: + 254 727 683 641 Informational 1/20/2016 4

For the third week running Unaitas still commands the lead with 18K

likes on Facebook and Mwalimu came in a distant 2nd. Stima SACCO

continues to grow at a much faster rate gaining 1% following and

overtaking Kenya Police SACCO to 3rd position in the process.

Rank SACCO Number of Likes Previous week Change %change

1 Unaitas 18,096 18,068 28 0.15%

2 Mwalimu SACCO 7,430 7,411 19 0.26%

3 Stima SACCO 4,835 4,784 51 1.07%

4 Kenya Police SACCO 4,832 4,804 28 0.58%

5 Safaricom SACCO 4,557 4,526 31 0.68%

6 Gor Mahia SACCO 4,282 4,270 12 0.28%

7 Mhasibu SACCO 4,005 3,980 25 0.63%

8 Mentor SACCO 3,830 2,929 901 30.76%

9 Boresha SACCO 3,746 3,742 4 0.11%

10 Kenya Medical Association SACCO 3,722 3,685 37 1.00%





We have seen Mentor SACCO continue its momentum of growth having

gained 901 new followers in just a week this being 30% of their previous fan

base. Digital SACCO follows with 25% increase and Bascom SACCO also

gaining 37 new followers.

Rank SACCO Number of Likes

Previous week Change %change

1 Mentor SACCO 3,830 2,929 901 30.76%

2 Digital SACCO 431 344 87 25.29%

3 Bascom SACCO 209 172 37 21.51%

4 Kinangop Boost SACCO_ 264 237 27 11.39%

5 REAL SACCO 114 106 8 7.55%

6 Nafaka SACCO 150 141 9 6.38%

7 BOMA SACCO 102 96 6 6.25%

8 Ketnno SACCO 357 337 20 5.93%

9 Jatomy SACCO 290 275 15 5.45%

10 KAG SACCO 218 207 11 5.31%





Unaitas take the lead again on Twitter with 5,885 followers having gained 83

new followers with just 6 tweets in the week. Stima SACCO follows a distant

second with 1,884 followers with Mwalimu National SACCO even much

further in third with 668 followers.

Rank SACCO Followers Number of tweets

Following Likes

prior week Followers

New followers

% change

1 Unaitas 5,885 2481 5565 656 5,802 83 1.43%

2 Stima SACCO 1,884 1538 660 473 1,867 17 0.91%

3 Mwalimu National SACCO 668 165 20 26 663 5 0.75%

4 KMA SACCO 406 39 17 1 405 1 0.25%

5 CHAI SACCO 376 201 728 37 373 3 0.80%

6 Fewa SACCO 346 314 995 25 342 4 1.17%

7 Mhasibu SACCO 223 136 60 1 221 2 0.90%

8 Kenya Police SACCO 184 0 1 0 182 2 1.10%

9 New Milimani SACCO 173 292 434 13 173 - 0.00%

10 Nimepata SACCO 150 61 115 3 150 - 0.00%





FEP SACCOs had the highest percentage increase on Twitter with

4% new followers, followed by Nairobi Water SACCO having

gained 3 new followers and third was Yunes SACCO.

Rank Name of the Sacco' Followers' prior week followers

New Followers %change

1 FEP SACCO Kenya 47 45 2 4.44%

2 Nairobi Water SACCO 71 68 3 4.41%

3 YUNES SACCO 52 51 1 1.96%

4 Simba Chai SACCO Ltd 53 52 1 1.92%

5 UN SACCO 60 59 1 1.69%

6 Unaitas 5,885 5,802 83 1.43%

7 Amref SACCO 74 73 1 1.37%

8 FEWA SACCO 346 342 4 1.17%

9 Kenya Police SACCO 184 182 2 1.10%

10 Harambee Sacco 102 101 1 0.99%





Stima SACCO continues to be the most searched SACCO on the internet

with 21% share of the search volume. Interest on Stima SACCO has

centered around their web portal, loans and their sister company Stima

Investment. Kimisitu SACCO has it share continue to increase and

moves up to second this week and Mhasibu drops to third.

Rank SACCO Share Prior week Change %Change

1 Stima SACCO 21.28% 28.57% -7.29% -25.53%

2 Kimisitu SACCO 6.38% 5.71% 0.67% 11.70%

3 Mhasibu SACCO 5.32% 7.14% -1.82% -25.53%

4 Waumini SACCO 4.26% 4.29% -0.03% -0.71%

5 Hazina SACCO 3.19% 2.86% 0.33% 11.70%

6 Safaricom SACCO 3.19% 2.86% 0.33% 11.70%

7 ekeza SACCO 2.13% 1.43% 0.70% 48.94%

8 Mwalimu SACCO 2.13% 1.43% 0.70% 48.94%

9 Balozi SACCO 2.13% 2.86% -0.73% -25.53%

10 Kenya bankers SACCO 2.13% 1.43% 0.70% 48.94%





Ekeza SACCO has seen it’s search volume increase the highest

in the past week, driven mainly by their partnership with

Gakuyo Real Estate Company. Mwalimu SACCO came in

second and third is Kenya Bankers SACCO.

Rank SACCO Share of Search Prior week Change %Change

1 Ekeza SACCO 2.13% 1.43% 0.70% 48.94%

2 Mwalimu SACCO 2.13% 1.43% 0.70% 48.94%

3 Kenya Bankers SACCO 2.13% 1.43% 0.70% 48.94%

4 Maisha bora SACCO 2.13% 1.43% 0.70% 48.94%

5 Murata SACCO 2.13% 1.43% 0.70% 48.94%

6 Ushuru SACCO 2.13% 1.43% 0.70% 48.94%

7 Nyati SACCO 2.13% 1.43% 0.70% 48.94%

8 Sheria SACCO 2.13% 1.43% 0.70% 48.94%

9 Kimisitu SACCO 9.57% 5.71% 3.86% 67.55%

10 Hazina SACCO 3.19% 2.86% 0.33% 11.70%





There has been a great interest on SACCOs on our website

www.stractconsult.com. We can see Muki SACCO continuing being

on the lead followed by Boresha SACCO. Third is Transnational

SACCO. These SACCOs need to acquire a strong online presence

that can provide their customers with an interface to what they are

offering.

Rank SACCO share of view

Prior Week Change % change

1 Muki SACCO 5.80% 2.59% 3.21% 124.05%

2 Boresha SACCO 3.48% 1.73% 1.76% 101.64%

3 Transnational SACCO 2.32% 0.29% 2.03% 706.58%

4 Daima SACCO 2.32% 1.44% 0.88% 61.32%

5 Smart Champions SACCO 1.74% 0.43% 1.31% 303.29%

6 Thamani SACCO 1.55% 0.43% 1.12% 258.48%

7 Smart life SACCO 1.35% 0.72% 0.63% 88.20%

8 Ukristo na Ufanisi SACCO 1.35% 1.15% 0.20% 17.63%

9 Jacaranda SACCO 1.16% 0.29% 0.87% 303.29%

10 Cosmopolitan SACCO 1.16% 0.14% 1.02% 706.58%

http://www.stractconsult.com/





In terms of the highest increase on views on our website, we can see

that Transnational SACCO has an increased viewership on our

website followed by Cosmopolitan SACCO.

Rank SACCO share of view Prior week Change % change

1 Transnational SACCO 2.32% 0.29% 2.03% 706.58%

2 Cosmopolitan SACCO 1.16% 0.14% 1.02% 706.58%

3 Waumini SACCO 0.97% 0.14% 0.82% 572.15%

4 Comoco SACCO 0.97% 0.14% 0.82% 572.15%

5 Smart Champions SACCO 1.74% 0.43% 1.31% 303.29%

6 Jacaranda SACCO 1.16% 0.29% 0.87% 303.29%

7 Mentor SACCOO 0.58% 0.14% 0.44% 303.29%

8 Thamani SACCO 1.55% 0.43% 1.12% 258.48%

9 BARAKA SACCO SOCIETY 0.97% 0.29% 0.68% 236.07%

10 Prime time SACCO 0.77% 0.29% 0.49% 168.86%





Towns that have recorded significant Online

activity for SACCOs in the past week are:

• Nairobi

• Thika

• Nakuru

• Kisumu

• Kitale

• Nanyuki

• Meru

• Embu

• Nyeri

• Muranga

• Kericho

• Athi River

• Homa Bay





https://web.facebook.com/804354842942788/posts/1081680471876889







http://www.hivisasa.com/kiambu/business/108337





http://www.mediamaxnetwork.co.ke/people-daily/192037/saccos-sh0-25b-project-complete/





http://www.hivisasa.com/uasin-gishu/agriculture/109186





http://www.hivisasa.com/kisii/news/110339

sacco online monitoring - stract consulting · * this is the third installment of sacco online...

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