WMS Group “SAFE AND SOUND”

Safe and Sound’ is the innovative 7 element programme from the WMS Group, designed to help your customers make an informed decision in buying a Safe car and therefore a Sound investment.

The programme has been carefully put together with both the used car buyer and you the dealer firmly in focus. For you as the supplying dealer, it is a commercial opportunity to attract and retain more customers and create more profit from several elements of the programme, whilst setting yourself apart as one of an elite (the best of the best) network of Safe and Sound dealerships throughout the UK.

From the customers’ perspective, buying a car is a major financial decision and one that they want to feel can be carried out in a way that includes them in the process and provides all of the information that they need to make such an important financial decision. Is the car safe and reliable? How genuine and authentic is the vehicle and is the mileage accurate? How good is the warranty? What about a rescue and recovery package? Is the vehicle fairly priced? If you can provide satisfactory answers to these questions then as a dealer you are in a position to concentrate on the vehicle.

SO WHAT EXACTLY IS SAFE AND SOUND ?

The programme, based on our exceptional used car warranty product, takes away the confusion and complexities for motorists buying a used vehicle.

The “Safe and Sound” programme includes seven valuable elements to install consumer confidence and encourage buyers to choose your dealership over the competition

Element 1 - IS THE CAR SAFE? The vehicle purchased by your customer will have a 60 point safety inspection performed. Majority of the cars sold will go through the dealerships workshop and will have a safety inspection or MOT done on it.

When we were developing ‘Safe and Sound’ our research showed that vehicle safety had always been the most important aspect to the majority of car buyers during their search, which is why any “Safe and Sound” dealership will include a sixty-point safety inspection, provided free of charge to the customer along with six other valuable elements worth a total of £500.

IS THE VEHICLE SAFE?A safety inspection typically covers all of the items

that are checked during an MOT and is the only way to rule out any accident causing defects, which could put your customer and other road users in serious danger. Something that you as a reputable dealer must already be doing.

Our sixty-point safety inspection includes whether there is sufficient tread on the tyres, the operation of the headlights, oil levels, seatbelt operation and checks for windscreen damage and worn brakes. But that’s not all ............

Element2 - IS THE MILEAGE CORECT? Without a provenance check being done, your customer won’t receive the additional peace of mind knowing whether their vehicle comes with a hidden past or not. A provenance check (often referred to as a background check) is the only way to guarantee that the vehicle your customer are proposing to buy is exactly what they would expect it to be.

As part of the ‘Safe and Sound’ scheme, you the dealership will carry out a full provenance check on the customers vehicle, which will make sure that it has no outstanding finance arrangements or mileage problems, hasn’t been stolen or written off previously, or has had identity issues by checking for stolen V5 documents, plate transfers, number plate and VIN/chassis number matches.

Element 3 – IS THE VEHICLE FREE FROM FINANCE ?

The vehicle will have a car provenance check done making sure that no finance is outstanding on the vehicle.

Element 4 - WARRANTY

“Safe and Sound Warranty covers all mechanical and electrical components including wear and tear*.

*Wear and tear applies to vehicles up to 6 years and 60,000 miles at the time of purchase that have not exceeded 85,000 miles at the time of claim. The policy does not cover negligence i.e. insufficient oil or water, overheating or failure to ensure that minimum damage is incurred by taking preventative measures. WMS Five Star will be offered to all cars up to 10 years and 100,000 miles at the time of vehicle purchase.

‘Safe and Sound’ - The ULTIMATE car warranty

If your customers vehicle has not exceeded 6 years or 60,000 miles at the policy start date then they will be issued a minimum six months of the ‘Ultimate’ car warranty which covers the failure of all mechanical and electrical components, even including  wear & tear. Items covered include the engine, gearbox (automatic and manual), timing belts, turbo, drive system, brakes, steering, cooling system, prop shaft, fuel system, suspension, wheel bearings, clutch, electrics, casings and much more. If the customers vehicle has exceeded these parameters at the policy start date, they will still be issued with a minimum six months of the WMS Five Star plan which covers all of the above items against mechanical breakdown or electrical failure, but minus the wear & tear cover.

Element 5 - BREAKDOWN AND RECOVERY

Part of the Significant Seven, the “Safe and Sound” warranty will provide your customer with a minimum of six months ‘Safe and Sound’ Assist Rescue and Recovery package to cover them for home & roadside repairs and assistance, plus an onward destination service. The emergency breakdown helpline is available 24 hours a day, 365 days a year and includes cover for any driver of the car listed on the proposal form with six callouts permitted per year – plus no excess to pay if you make a callout.Our team of dedicated service engineers will always attempt to attend the scene of the breakdown as quickly as possible with the present average attendance time being 30-40 minutes so your customer will be back on the road in next to no time.

Element 6 – FAIR PRICE Unless your customers happen to carry around a car valuation retail price guide, then they are unlikely to know what is determined a ‘fair’ price for the vehicle they are about to buy from you. Providing your customers with an independent vehicle valuation from a company such as Glasses Guide who analyse thousands of lines of data to reach an average valuation based on the model, age, mileage and even geographical location of the vehicle.

As a ‘Safe and Sound’ dealerships you will automatically include a valuation from either and HPI check showing both retail values on Glasses and CAP as part of the Significant Seven elements. Most of the “Safe and Sound” dealers in the network just mention to the customer that they price check their vehicles.

Element 7 – BUY BACK Majority of customers will have a part-exchange to offer when purchasing another vehicle. By supplying your customer with a written guarantee that you will purchase the vehicle back from them regardless of its age, mileage and condition (which can be used as part-payment for their next vehicle) will form part of the overall “Safe and Sound” experience

Our unique dealer ‘buy-back’ promise guarantees that as a ‘Safe and Sound’ dealership you will buy back the vehicle from your customer as a part exchange when they return to buy another vehicle from you. You will offer the customer the market value at the time, and they will receive the ‘buy-back’ promise signed by the dealer principal or equivalent as additional peace of mind.

INSTALLING CONFIDENCE The scheme is all about delivery and support and a programme that adds real value for the customer and you the dealer.

The safety inspection is carried out by you the dealer which puts you in control of your workload and demonstrates confidence in your stock to the customer.

Motor racing legend Sir. Stirling Moss has even put his name to Safe and Sound, describing it as a ‘winning car warranty scheme for motorists in the UK.

INCREASE SALES DEPARTMENT PROFITABILITY

By introducing the 7 benefits the “Safe and Sound” programme can bring to your customers will enhance the opportunity to up-sell and earn additional profit for your dealership.

After only six months from signing up to the “Safe and Sound scheme Dunecht 4x4 of Aberdeenshire increased the sales department profit by £5500 from the product alone. As an approved dealership, Dunecht include the standard six month warranty on all vehicles sold, but offer every customer the opportunity to purchase a longer duration through a range of incentives such as receiving up to 50% cover free of charge. As such the dealership in August this year achieved a 76% conversion rate on warranty upgrades, resulting in a gross margin of £5,500.

“SAFE AND SOUND” DEDICATED WEBSITE

www.safeandsound.co.uk

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