sales automation system, crm tools
TRANSCRIPT
Deploy Sales
Automation
System for
Great Business Benefits!
Sales department is the back bone of any company because it
generates revenue. As companies strive to increase sales for their
overall growth, they need to create and work according to a
sales mechanism for conducting day to day sales activities, in
order to achieve their selling targets. With the advent and growth
of the IT sector, software enterprises have come up with Sales
Automation Systems, which streamline the entire sales process,
resulting in great business benefits for the companies using them.
Sales Automation is a technique of using software and tools to
automate the entire process of sales, including order processing,
contact management, information sharing, inventory monitoring,
order tracking, customer management, and sales forecast
analysis, besides evaluation of employee Sales Automation
performance as well as monitoring the sales teams. Along with
making the sales process seamless, it also monitors and manages
working of the entire sales department.
In fact, sales automation is an important part of the versatile Customer
Relationship Management (CRM) platform, which takes care of many
other aspects like marketing, reporting, analytics etc. Most of such
systems help and assist organizations in the following ways :
Setting Up a Scoring System
A scoring system can be set up in the sales platform with the tools
provided in it to award marks to various activities and behavior trends
of the visitor, like time spent on website, number of pages visited, open
rate of mailers, interaction on social media, repeat website visits etc.
Total marks obtained will be the score of the prospect, based on which
further sales pitch can be made.
Turning Contacts into Customers
All contacts of the enterprise, whether gained through the online or
offline medium, can be segmented and prioritized as per their needs.
Their engagement can be tracked, and then customized messages
can be sent to them for turning them into customers.
Reduced Turn Around Time
Since most of the documents like quotes, specifications, terms and
conditions, etc are stored in the automation system, the turn around
time reduces drastically while responding to customer queries, which
ensures a quicker revert from the customer too.
Auto Lead Assignment
Leads coming from web, chat and email, automatically get assigned
to your sales and marketing teams so that you overcome the hassle of
manually assigning them to resources, thus saving a lot of time.
Lesser Chances of Errors
Since most of the data is already stored in the system, and is
customized as per the requirements of the client, chance of errors is
considerably reduced, resulting in no ambiguity for the customer, and
fast closure of deals.
Integrated Telephony
The integrated Click-to-Call feature in the software, allows you to make
calls directly to your contacts and register the history of conversations.
You save huge costs spent on making phone calls otherwise from
different sources that are difficult to tap.
Faster Sales Process
With the all round automation, the sales process becomes much faster
and accurate, resulting in more sales and increased revenues.
Hence with a robust Sales Automation system in place, you can jack
up your sales performance, increase efficiency, enhance profitability,
while at the same time optimize the workforce too, as it frees them to
concentrate more on closing deals and growing business.