sales project 2013 visual bee
TRANSCRIPT
Stone Cosmetics Ltd
• Born from a passion to create beauty•Commited to researching, developing and utilizing the latest technology•First class ingredients, superior quality, innovative products• Designed for the style-conscious woman •STONE COSMETICS is a combination of French quality, Italian style and Polish prices.
http://www.stonecosmetics.eu/
Gerar Cosmetics imp/exp Ltd• Exclusive distributor Stone
Cosmetics• Import/export –distribution
company• Development of distribution
strategies in function of specific market needs.
• Import of European high quality products
• Export of Brazilian high quality products worldwide
• Dedicated to the delivery of positive results !
http://www.gerarcosmeticos.com.br
Facility Logistics Int. Ltda FACILITY covers all shipment procedures, from operational planning up to final delivery, including collection, warehousing, customs clearance, documentation, actual shipment and final delivery at destination.Cargo location and status can be accessed at any point in the transportation.http://www.facilitylog.com.br
Product: Make Up Lines of European Quality
Eye shadowBlushPowder
Brazilian market analyzePast years resultsWhat the experts sayCatalog sales
Expectations for 2013-2015
Market researchEvolution Brazilian cosmetic market/make up market/direct sales market/prognostics for 2013/2014
• Brazil’s cosmetics market posted US$43 billion in sales, an increase of 18.9% compared to 2010.
• For Brazil, Beauty Is Serious Business• As Brazilians get richer, so do their
tastes. That's certainly true for their consumption of beauty products.
• Brazilian consumers spend an average of $240 a year on beauty products, matching the consumption of more mature markets such as the U.S. and U.K.,
• Over the next five years, Brazil's consumption of personal care and beauty products will outpace that of developed markets including the U.S., says Ben-Shabat, who co-authored a report that ranked Brazil the most attractive market for retail expansion.With a growth rate of 7 percent to 8 percent a year, Brazilian sales are growing four times faster than the U.S. with its 2 percent annual growth rate, she says."The consumer is very open to new brands and testing new products," says Ben-Shabat. "It's the ideal consumer because it's willing to invest."
• The U.S. remains the largest market for cosmetics. However, Brazil, a country known for its bronzed bodies and good looks, is set to overtake Japan as the world’s No. 2 beauty market by next year.
• “We're at an inflection point in the Brazil market," says Cedric Prouvé, group president of International for Estée Lauder. "We’re seeing a graduation process where the consumers are ascending to the middle class and to higher buying power.”
• "Despite high penetration of some products, there is still considerable potential for growth in the coming years," wrote Euromonitor International, a market researcher.
• More women in Brazil buy cosmetics via direct sales rather than going to retail stores. Brazil is Avon's [AVP 13.785 -0.055 (-0.4%) ] single biggest market, for instance, generating more than 20 percent of the company's total profits, though performance has slipped recently.
• “We’re not looking at what Brazil is worth today, but what it can be worth tomorrow,” says Prouvé.
• 75% of all cosmetic sales is done by direct sales in Brazil.
Make-Up in the BRIC (Brazil, Russia, India, China) Countries Market Overview and Forecasts to 2014 EXECUTIVE SUMMARYBrazil is home to the second largest make-up market, led by lip make-up, while its eye make-up category displays rapid growthRussia leads the make-up market in terms of value among the BRIC nationsIndia is set to be the most lucrative investment destination for the make-up market in futureChina is expected to exhibit steady growth between 2009 and 2014
African Continent Market analyse.
UNLIMITED POTENTIAL FOR DIRECT SELLING OF COSMETICS IN AFRICABY LORAINE STANDER | CONSUMER GOODS, FEATURE ARTICLES | OCTOBER 19, 2011 AT 12:4Today direct selling is dynamic and rapidly expanding with global sales of US$117.5 billion in 2009, according to the World Federation of Direct Selling Associations(WFDSA).
In the 2011 South African Sunday Times Top Brands Survey in the Beauty and Cosmetics category, direct marketing companies Avon and Avroy Shlain have climbed to the 3rd and5thposition respectively, bypassing popular brands like Revlon, L’Orêal andLancôme. . People of all ages and from all backgrounds have succeeded in direct selling.
• Training and support is provided by an established company. It also offers the choice of working part-time or full-time.
• Even in South Africa, the continent’s most developed economy, direct selling has yet to reach its full potential.
• With an eye on the African market, many companies have created new products especially with darker skin tones in mind.
Enver Groenewald, general manager for advertising revenue at South African media company Avusa, emphasised that today’s consumers are increasingly demanding and “meeting customer needs in this very dynamic environment will call foreffective, two-way communications between service and product providers and their customers, to ensure that they have a real understanding of customers’ needs …” Direct selling’s very personal approach is perfectly pitched to fulfil these demands. With the growing African middle class the possibilities are endless.
Short resume: · Increasing market available worldwide inMake up and cosmetics· Direct sales strategy is the number one strategy for succes and brand recognition.· Direct sales is asking for a directprofessional approach of the client/end buyer .· Clients are looking for quality productsand brands who respect environment and animal rights.· Out of research we have found out thatclients need a min of 4 make up products
Market aproach by Stone Cosmetics & GerarCosmetics
· Quality products of high level· Every 3 months new products added in the existing lines· Every 3 months new catalogs printed· Natural products/ basic materials
· A complete free of animal testing production process from premium materials till end product.· A professional logistic support by our partner Facility Logistics· A sales training provided to our resellers to become real consultants in make up cosmetics so the needs of the client will be completely filled in.· Limited sales team of consultants, working with goals.
· Uniform characteristic of reseller and brand , as important image builder and brand recognition builder.· Caracteristic and equal way of operating in all branches worldwide.· Oportunities for sub-distributors· Oportunities for resellers.· Online youtube presence for each country by local cosmetic specialist· Online shop on national level with registration off all distributors.
• Market strategies directed to the specific needs of each market.
• Regular inovative products introduced after market analyse.
• Filling in “ NICHE “ markets.• Flexibility in market aproach.• Solid market , sales and after sales
structures.• Financial safe structure .• Close cooperation with
importers/distributors/resellers
Become a Stone Cosmetics DistributorWhat we offer:A good marketing strategySmall investment as start up for state distributors and resellersProfessional and technical product supportSupport with sales training
National WebpageNational Online shop with redirection of clients to the state distributorYou tube support by make up artistsEmail marketing campaignA project of uniformed consultants as image and brand buildingSample case (payed for by the reseller)Catalogs
Product range dedicated to niche markets and all kind of skin typesClose cooperation with the distributorsNew products on regular base(lipstick, cosmetic brushes, corrector, base,…)by Stone Cosmetics.Help with finding resellers /consultantsExclusive contract for the main country distributor and for each province or state distributor.Combination possible with sales to shops and direct sales according the wishes of the distributor.
· Webpage with all information about the company and products· Sales catalog , renewed every three months· Client loyalty catching actions· Complete product support from Stone Cosmetics Ltd· Complete support from Gerar Cosmetics Ltd.· European product of high quality level, comparable with MAC cosmetics· Recommendations by well known make up specialist· 50-100% profit margen for resellers on wholesale price· 100% profit margen for distributors on buy price.
What we expect from our Distributors:
Close cooperation with main country importer/distributorFeedback about products/sales resultsInvestment in products and sample case for a total value of 5000 USD for state /distributor done by PO order to the main country importer Sales people uniformed with classic clothes and Stone label(design according country customs)
Order confirmation by Pro-forma invoice Total Payment of products when on board in case of importer contract/country main distributorFollow up from stock/and keeping up to date of stock .Exclusive contract with the main distributor, result binding/time binding per StateA reseller goal as start up is 50 consultants for each state.A first goal reach is put at 6 months from start up.CNPJ , or official company registration
Important !Each importer/country distributor will be responsable for the correct handling of all import rules and costs, taxations involved for his own country.Our partner Facility Logistics Ltda will be available for asistance for all documentational work for import and transport /logistic operations.
Payment forms client end buyer.Cash.Credit card.Debit card
Creating a safe financial structure over the whole lenght of sales process makes part of a succesfull business !
Partner with us !More information: Mr. Verheecke GinoDir.Imp/exp –international marketsGerar Cosmetics LtdaExclusive distributor Stone Cosmetics LtdEmail: export @ gerarcosmetics.comSkype:gerarcosmetics Tel. +55 21 8935 4214
Mr. Roberto Dos Anjos FilhoGeneral Director and National Sales BrazilTel.+55 21 2655 [email protected]: gerarcosmetics2012