Work Transforms Lives

Salesforce Resume and Personal Branding Techniques

Brett BarlowApril 28, 2016

Brett BarlowCo-Founder & Manager, Salesforce Talent Evangelism

• 2x Salesforce Certified• Salesforce Consultant (pro bono) for Nonprofits • Passionate Supporter of Salesforce Women in Tech• @thebrettbarlow on Twitter

1. How to maximize the experience on your Resumea. Project Experience, Consulting, Nonprofit, Pro-Bono, Self-Teaching, etc.b. Certification, Training and Trailhead

2. How to build your Personal Brand a. LinkedIn, Success Community and Twitterb. User Groups, Dreamforce and other Salesforce events

3. Q&A on anything!

What We’ll Cover

The life of a Recruiter: • Always in a Time Crunch• Commonly just Skimming Resumes

• Current Employer and Job Title• Previous Employer and Job Title • Scanning for keywords and #s

Know your Audience!

The life of a hiring, Hiring Manager: • Spread too thin because of a lack of resources • Needs to hire someone “yesterday”

Resume Formatting FAQ’s

How do I address Employment Gaps on my Resume?

Should I put Salesforce Community-related experience (ie. User Groups, Blogs, Dreamforce, etc.) on my Resume?

How long should it be? Should it always be 1 page?

Should I add links to my LinkedIn, Twitter or other sites to my resume?

Should I include Volunteer Salesforce Projects or Short Consulting/Contracting Positions?

Introduction Section

Traditional Experience Section

Consulting/Project-Based Experience Section

Long Tenure at One Company Example

Employment Gap Example

Building your Personal Brand

Networking

Online Presence

Questions?

Brett Barlow@thebrettbarlow/brettbarlow