samad sahir

8/8/2019 samad sahir

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Introduction

A leading player in mobile communications all over the world,Nokia first startedoperations in the early 1980.

Nokia company logo founded in tempere in 1865 to 1966.

Finish rubber works limited, Helsinki: 1898.

The nokia arrows logo before its connecting people logo.

connecting people slogan, invented by Ove strandberg.


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At the beginning of the 1980s it was realised that the European countries wereusing many different, incompatible mobile phone systems. At the same time, the needs

for telecommunication services were remarkably increased. Due to this, CEPT(Confrence Europenne des Postes et Tlcommunications) founded a group tospecify a common mobile system for Western Europe. This group was named GroupeSpciale Mobile and the system name GSM arose.

This abbreviation has since been interpreted in other ways, but the mostcommon expression nowadays is Global System for Mobilecommunications.

At the beginning of the 1990s, the lack of a common mobile system was seen tobe a general, world-wide problem. For this reason the GSM system has now spreadalso to the Eastern European countries, Africa, Asia and Australia. The USA, SouthAmerica in general and Japan had made a decision to adopt other types of mobilesystems which are not compatible with GSM. However, in the USA the Personal

Communication System (PCS) has been adopted which uses GSM technology with afew variations.

During the time the GSM system was being specified, it was foreseen thatnational telecommunication monopolies would be disbanded. This development setsome requirements concerning the GSM system specifications and these requirementsare built into the specifications as follows: There should be several network operators in each country. This would lead tocompetition in tariffs and service provisioning and it was assumed to be the best way toensure the rapid expansion of the GSM system; the prices of the equipment would falland the users would find the cost of calls reducing. The GSM system must be an open system, meaning that it should contain well-defined

interfaces between different system parts. This enables the equipment from severalmanufacturers to coexist and hence improves the cost efficiency of the system from theoperator's point of view. GSM networks must be built without causing any major changes to the alreadyexisting Public Switched Telephone Networks (PSTN).In addition to the commercial demands above, some other main objectives weredefined: The system must be Pan European. The system must maintain a good speech quality. The system must use radio frequencies as efficiently as possible. The system must have high / adequate capacity.

The system must be compatible with the ISDN (Integrated Services Digital Network). The system must be compatible with other data communication specifications. The system must maintain good security concerning both subscriber and transmittedinformation.


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Mission

Connecting people

By connecting people, we help fulfill a fundamental human need for socialconnections and contact. Nokia builds bridges between people both when they are farapart and face-to-face and also bridges the gap between people and the informationthey need.

Vision

Benefiting from differences is an important aspect of Nokia`s business for manyreasons: increasing creativity, mirroring our marketplace and improving attraction andretention are particularly noteworthy.

While Nokia believe that diversity and inclusion are critical to business success,they are also at the heart of Nokia Values and the Nokia Way.To Nokia a company culture that seeks, respects, and values differences characterizean inclusive work environment. Nokia want to ensure that everyone has the opportunityto participate in the organization. Nokia believe that people with varied educations andperspectives bring different experiences to the table enabling us to be more flexible andsuccessful.

Inclusiveness is visible in the way Nokia do business - in the way It relate to eachother, to customers and to business partners. Nokia want to build constructiverelationships based on trust and respect for individual differences thus allowing us toachieve greater productivity, innovation and organizational flexibility.

Ten years ago, It had a vision that seemed revolutionary for the times: Voice GoesMobile! As history shows, this vision became reality in an incredibly short amount oftime. With more than 1.6 billion mobile phone subscriptions globally and more mobilephones than fixed-line phones in use we see that mobility has transformed the waypeople live their lives.

Today, Nokia sees mobility expanding into new areas such as imaging, games,entertainment, media and enterprises. There are new mobile services already taking our

industry forward and creating new opportunities. At the same time, major opportunitiesstill exist in bringing mobile voice to completely new user.


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Swot Analysis

Strengths

Has a global team composed of experts all over the world.

High quality products

Encourages venturing

Trains public and other corporations with Nokia technology

Enjoys the public loyalty as being one of the trusted brands

Multicultured workforce (ownership is all over the world) more creative ideas

Weaknesses

Due to good quality, models are also higher priced

Opportunities

Communication over long distances, even across continents, now a necessity for many

people

Market is now composed mostly of technology savvy crowd

Raw materials for production of better chips gets cheaper through time

3 billion Mobile users in 2010 across the world.

Threats

Competition from other mobile telecommunications companies

Competition with other communication gadgets i.e.

telephone, Internet

Conclusion

In this report we focus on nokia as a corporation,its products ,its management

systemBasically this report covers the business strategy, The SWOT Analysis Of Nokia ,The

growing Factors and The Competitive Landscape. Moreover it is also explained in the report the

competitors of nokia in the market when they launched product and how nokia compete with


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them. The strategies adopted by nokia to keep environment smooth are also dicussed in this

report.

Nokia is a world leader in mobile communications, driving the growth and sustainability

of the broader mobility industry. Nokia connects people to each other and the information that

matters to them with easy-to-use and innovative products like mobile phones,devices and

solutions for imaging, games, media and businesses. Nokia provides equipment, solutions and

services for network operators and corporations.

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samad sahir

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