sample 3 pages whirlpool 10-05-2012 english 30 disciplines web marketing & social network

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Andrea Albanese - First release May 10th 2012 Page 1 of 80 Social Network Web Marketing Live document

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European Marketing Managers Camp - Social Media & Web Marketing Education Camp

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Page 1: Sample 3 pages Whirlpool 10-05-2012 english 30 disciplines web marketing & social network

A n d r e a A l b a n e s e - F i r s t r e l e a s e M a y 1 0 t h 2 0 1 2 P a g e 1 o f 8 0

Social Network

Web Marketing

Live document

Page 2: Sample 3 pages Whirlpool 10-05-2012 english 30 disciplines web marketing & social network

A n d r e a A l b a n e s e - F i r s t r e l e a s e M a y 1 0 t h 2 0 1 2 P a g e 2 o f 8 0

Table of Contents 1. AM: Article Marketing ............................................................................................................................... 4

2. ADW: Adwords .......................................................................................................................................... 9

3. BA: Banner Advertising ............................................................................................................................ 11

4. BM: Blog Management ............................................................................................................................ 13

5. CBM: Campaign Budget Management .................................................................................................... 14

6. CDBB: Customer Database Building ........................................................................................................ 15

7. CM: Community Management ................................................................................................................ 17

8. DEM: Direct Email Marketing .................................................................................................................. 21

9. ECO: e-commerce .................................................................................................................................... 23

10. EMA: Email Marketing Automation ..................................................................................................... 24

11. ESU: e-Survey (online survey) .............................................................................................................. 26

12. FM: Forum Management ..................................................................................................................... 27

13. KA: Keyword Advertising ..................................................................................................................... 28

14. MWM: Mobile Web Marketing ........................................................................................................... 29

15. PPP: Pay Per Performance ................................................................................................................... 30

16. RM: Reputation Management ............................................................................................................. 31

17. SEM: Search Engine Marketing ............................................................................................................ 33

18. SEO: Search Engine Optimization ........................................................................................................ 34

19. SNM: Social Network Marketing ......................................................................................................... 36

20. SNSM + WMSM: Social Network & Web Marketing Security Management ....................................... 38

21. WAA: Web Analytics Analysis .............................................................................................................. 39

22. WBI: Web Business Intelligence .......................................................................................................... 40

23. WCO: Web Copywriting ....................................................................................................................... 41

24. WGD: Web Graphics Designer ............................................................................................................. 42

25. WGM: Web Game Marketing (Gamification) ...................................................................................... 43

26. WLG: Web Lead Generation ................................................................................................................ 45

27. WMI: Web Marketing Intelligence ...................................................................................................... 47

28. WROI: Web Return of Investiment & KPI ............................................................................................ 48

29. WUO: Web Usability Optimization ...................................................................................................... 52

30. SOCIAL MEDIA MARKETING DICTIONARY: 120 Terms to Know .......................................................... 53

A ............................................................................................................................................................... 53

Page 3: Sample 3 pages Whirlpool 10-05-2012 english 30 disciplines web marketing & social network

A n d r e a A l b a n e s e - F i r s t r e l e a s e M a y 1 0 t h 2 0 1 2 P a g e 3 o f 8 0

B ............................................................................................................................................................... 53

C ............................................................................................................................................................... 54

D ............................................................................................................................................................... 55

E ............................................................................................................................................................... 55

F ............................................................................................................................................................... 55

G............................................................................................................................................................... 56

H ............................................................................................................................................................... 56

I ................................................................................................................................................................ 57

J ................................................................................................................................................................ 57

K ............................................................................................................................................................... 57

L ............................................................................................................................................................... 57

M .............................................................................................................................................................. 58

N .............................................................................................................................................................. 58

O .............................................................................................................................................................. 58

P ............................................................................................................................................................... 59

Q .............................................................................................................................................................. 59

R ............................................................................................................................................................... 59

S ............................................................................................................................................................... 60

T ............................................................................................................................................................... 60

U .............................................................................................................................................................. 61

V ............................................................................................................................................................... 61

W ............................................................................................................................................................. 62

Y ............................................................................................................................................................... 62

Z ............................................................................................................................................................... 62

31. Online Marketing Glossary .................................................................................................................. 63

a. Key Lead Generation Terms ................................................................................................................ 63

b. Landing Page Terms ............................................................................................................................. 64

c. Email Marketing Terms ........................................................................................................................ 66

d. Blogging & SEO Terms ......................................................................................................................... 69

e. Web Marketing Automation Terms ..................................................................................................... 75

f. Mobile Marketing Terms ..................................................................................................................... 77