sample b2b assigment

7/24/2019 Sample b2b Assigment

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E-COMMERCE

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TABLE OF CONTENT

INTRODUCTION

FIVE ADVANTEGES OG HAVING BUSINESS TO BUSINESS (B2B)

ADVANTAGES OF MARKET RESEARCH

MARKET SIZE

E-COMMERCE MARKET

INTERNET POPULATION.

SALES STRATEGY

TECHNOLOGY DOMAIN REGISTRATION

DOMAIN REGISTRATION

HOSTING

HARDWARE & SOFTWARE

PAYMENT GATEWAY

SECURITY AND PRIVACY IMPROVEMENT

SUMMARY INVESTMENT

PROCESS FLOW CHART

PROCESS FLOW

CONCLUSION

REFERENCE

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,. INTRODUCTION

The dawn of the information and communication technology (ICT) in a business enterprise is

inevitable. Companies that follow with the traditional way of doing business and cannot

adapt with the times will be left behind, losing maret share, facing operational and financial

constrains and eventually fold up as a last resort. The company, !ne2!ne "edding #lanners

$dn. %hd. that we are to develop the %2%, is no e&ception. Therefore the whole wedding

planner concept needs to be revolutionali'ed through the business to promote the sale of

the company*s products and services, to react to the present fast and ever changing business

environment, and to capture a substantiate slice of the maret share.

#recisely, we are going to propose to the Company to mae use of the capabilities of the

computer and the Internet to sell its products and services to the general public. %y having a

web site in the internet, managers and staffs of the Company will be able to manage their

daily business activities in an open environment. This means that the internet allows

managers and staffs to interact with the company*s customers anytime and anywhere without

having to meet up personally.

2. FIVE ADVANTEGES OG HAVING BUSINESS TO BUSINESS (B2B)

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The internet reaches across the world and spans all time 'ones. That means that when businesses

tae their operations online, they have the same capabilities. "ith a physical store, customers are

limited by how close the store is and its hours of operation. businesses, on the other hand, are

accessible from any area with internet access and open 2+ hours a day. dditionally, with

mcommerceon the rise, ebusiness has yet another advantage- being accessible to anyone with a
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mobile device. Customers are only limited by their mobile networ coverage, which goes

practically everywhere.

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"ith bills for rent, electricity, telephones and general office upeep, e&penses for physical

locations can start to pile up. %y taing your business online, you reduce or eliminate a lot of

these overhead costs. #lus, things get a lot easier from a logistical standpoint, since one person

can do the wor of several people. Tae mass communicating with customers, for e&ample.

$ending a bul email to a list of customers is easier than sending out 1// direct mailings (paper,

postage, staff, etc.). In addition to customerfacing processes, inside processes also become

friendlier on the pocetboo when going online. 0or e&ample, transaction costs are lessened,

since there*s no need to hire a cashier when shopping cart software lets customers chec out

themselves. nd if that*s not enough, ebusiness mareting is often more affordable too, as online

advertising tends to cost less than traditional mareting channels.

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"hen customers contact you, they want answers fast. Thans to email and live chat software,

ebusinesses have no trouble fulfilling that need. #lus, these fle&ible forms of customer service

can e&tend past a physical store*s hours of operation. businesses also offer the convenience of

delivering products straight to a customer*s front door, no braving of traffic needed.

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"hen it comes to learning more about your customers, a physical store is no match for an

ebusiness. "ith tools lie oogle nalytics, it*s much easier to access information on your sales

and customers, at no e&tra cost. "ant to now how a product has fared over the past three

months "hat about how many returning customers you*ve had 3nless you*re doing some

e&treme recordeeping, you don*t have easy access to this ind of data with a bric and mortar

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store. This data gives insight into your customers* buying behaviors and interests, which is

invaluable to improving your business.

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The internet is a big part of our lives, and isn*t showing signs of leaving anytime soon. !pening

an ebusiness eeps you in touch with what*s current- it levels the playing field and gives you the

resources needed to compete in today*s increasingly digital maretplace. 0or e&ample, having an

online presence on social media websites is a big part of getting your name out there. To stay

relevant, businesses need to consistently post content on these outlets that interest their

consumers. "hat*s more relevant than the latest online sale or contest

"hen it comes to ebusiness, both the consumer and the business reap the benefits. %eing online

maes a business convenient, accessible, affordable and better e4uipped to help its customers,

and when businesses are focused on benefiting their customers, everyone wins.

ADVANTAGES OF MARKET RESEARCH

5aret 6esearch was confined to information gathering or data collection that included

interviews, meetings and observations. %efore designing the "eb #age, we tried to

understand the traditional as well as the anticipated commerce ways of performing the

wedding planning 7obs.

Interview is a useful tool for gathering data on activities, attitudes and opinions. 3sing

structured and unstructured interview techni4ues, we taled to the clients, their management,

employees as well as their customers. 8ater, the data gathered will be analy'ed, categori'ed

and interpreted. In the photographic shop, the manager and a number of their staffs

(employees) were interviewed by us. "e discussed about their daily activities ranging from

the common ones to the adhoc re4uest by their customers. !ther than the usual operation

lie photographic session and the video session that tae up one and a half day of recording,

producing reports and invoicing were also discussed during the interview. $ome of the

interviewees were reluctant to provide us more details about their operations due to the

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sensitivities of the data. Thus we 7ust discussed on the problem areas that they encountered.

To dic deeper into the sensitive aspect of the business, we approached the client and the

management for solutions e&ample lie pricing and sample pictures of products. 5ost of the

staff informed us that they will be very much happier if ecommerce is introduced, where

their 7obs will be performed in a much faster rate thereby increase productivity. "e also

interviewed some of their walin customers. The customers said that they were not happy

with the way the video editing done on their wedding C.:. Their re4uest for rewor on the

editing was being ignored. s such they need to come personally to attend to this problem.

5oreover, the details that they have in the invoice are not uptodate and can be tampered

easily as it was 7ust hand written by the staffs.

7. MARKET SIZE

ccording to the 5alaysian ;ational 6egistration :epartment, The total 5alaysian

population is 2+.< million. Those of marriageable age are between 1= to +9 years. This group

comprises about of the population that is about 19.? million. !f these 19.? million,

about half are not married and are spread across the whole of 5alaysia including both $abah

and $arawa. Imagine that if the Company is to capture about 1/> of the maret, it will be a

tremendous growth for the Company.

8. E-COMMERCE MARKET

wedding planner is still in infancy state in 5alaysia. "e proposed to the Company to offer

diversified choices of products, services and solutions, providing detailed guidelines on how

to organi'e a wedding, right down to choosing an auspicious wedding date online. This will

lighten burdens by reducing worries and hassles a couple may face during wedding

preparations, where there seem to be hundreds of tiny little things and details to attend to.

n wedding planner will help the marrying couple to-

i) $ave time. ;o more visit hassles from door to door hair dressing salons, bridal

studios and photographic and video shops,


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ii) bility to mae en4uiries and compare prices online. #rice 4uote comes at the clic

of a finger,

iii) $earch for all accessories. @undreds of small little things to buy. wedding planner

will come with an email for varieties of wedding items and accessories and

iv) $mooth wedding day. wedding planner will organi'e and plan, all to cater and suit

the wedding couple, from dinner ban4uet to entertainment favorites.

"ith the proposed "eb site on the 8ocal rea ;etwor (Aaring) and the Internet, the

Company can e&pect a healthy growth of 29> in the ne&t three years. !f course this will be

coupled with a strategic plan which we will be discussing in $ection +. This will include the

opening of several branches in several southern states* capital and the consolidation of

several business sections into one to optimi'e on use of resources.

%asically, the commerce aspect will assist in the informational and operational efficiency

for the Company. The management and staffs needs to follow up manually on the operation

of the business.

9. INTERNET POPULATION

0rom the forecast of the 5ultimedia 5inistry of 5alaysia, Internet population will continue

to climb and that itself would have created an immense amount of opportunities for a

tremendous growth in ebusiness in the near future.

.

:. SALES STRATEGY

The Company*s sales strategy will be based on the following-

a) dvertising in the Bellow #ages to describe the services provided by the Company.

b) #lacing advertisements in the local press, including The $tar, ;ew $trait Times, 5alay

5ail, wang "ah Bit #oh, $in Chew :aily, China #ress and other weely maga'ines

c) :evelop affiliate relationship with other service providers (florist, hair stylist, caterers) by

apportioning a percentage of sales to the referred customers

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d) "ord of mouth referrals E generating sales leads in the local community through

customer referrals.

;. TECHNOLOG

DOMAIN REGISTRATION

:omain name is the Company*s address in the internet. $imple and easy to remember

domain name is 121weddingplanners.com.my which goes to reflect our client*s company

name as !ne2!ne "edding #lanners $dn. %hd.


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S$165 0inger print access to datacenter and 0irewall protected gateway.

B1>6" bacup data and contents on monthly basis. The last saved data is baced up at a

separate location (more secure) so that it can be retrieved in case clients lose their data.

Co$1o redundant lines directly coming from different providers to ensure optimum

uptime and ma&imum performance.

W$40$ !oo5+ The servers are checed every 1 minute via networ monitoring

software. [email protected] monitors uptime as well as individual features and services

running on each server. [email protected] staff is notified via alarms, email, screen popups,

and paging, if a problem occur.

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?. HARDWARE & SOFTWARE

"e proposed to use the 5icrosoft "indows $erver 2// "eb dition as client*s web server.

1 3 rac server with configuration-

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I!%! also had reviewed by T63$T on privacy statement.

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refer to screen capture.

,2. SUMMARY INVESTMENT

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,7. PROCESS FLOW CHART

very "eb page has a homepage. ItLs the first page one sees when one type in

www.domainname.com and it is also called the MrootM of one*s site. 0rom this homepage it might

have several lins, Msub pagesM such as %!3T 3$, C!;TCT 3$, $6JIC$. flow chart

of this scenario would lie-

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,8. PROCESS FLOW

scenario of I!%!Ls $ingleItem #urchase $ervice

Customer , who is new to I!%!, is going to purchase an item from !ne2!ne "edding

#lannersL website (www.one2oneweddingplanners.com.my)

a) Customer goes to !ne2!ne "edding #lannersL website, choose the interested pacage

and clic the #ayment button.

b) Customer is taen to an I!%! purchase details page that shows the details of thepacage chosen.

c) To pay for the purchase, customer enters the name and credit card information.

d) $ince customer is not already an I!%! member, heFshe enters a username and

password, easily creating a new I!%! account.

e) Customer is taen to a purchase confirmation page where heFshe sees the details of his

transaction. @eFshe is also given !ne2!ne "edding #lannersL website customer service

contact information. @eFshe clics the Continue lin and is returned to a page on

!ne2!ne "edding #lannersL website, which heFshe specified when heFshe created in the

Item $etup.

f) Customer receives an email receipt for this transaction, confirming hisFher payment and

including a copy of hisFher purchase details.

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g) !ne2one "edding #lanners $dn. %hd. receives an email notification of customer *s

purchase.

h) !ne2one "edding #lanners $dn. %hd. logs in to hisFher I!%! account to chec the

purchase transaction customer has sent.

i) @eFshe enters the method and tracing code used to ship the product. @eFshe then ships

the boo to customer , hisFher satisfied customer. #ayment immediately appears in

customer Ls account.

7) Customer receives the pacage confirmation.

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,9. CONCLUSION

The "eb page has been successfully designed to enable our client to manage their business

more efficiently. They would be grateful when the whole web page is hoisted as this will

enhance their productivity and profitability of the Company. In addition to that, the web page

can generate reports easily with 7ust a few clics of the mouse, whether on a daily, weely or

monthly basis. The web page will complement the daily routine manual tracing of their

staff*s worload in the "edding planners shops.

s for the client*s customers, they can surf the Internet for their preference of products and

services without going physically to the wedding planners* shop. They can also eep trac on

the status of preparation of their wedding plans easily.

s conclusion, we envisage that this report is produced without pre7udice and malice on any

ideas, proposals or suggestions. Therefore, we could implement the nowledge that we have

learned so far into practical uses in this web page development. "e hope that we could gain

invaluable e&perience if we can put in more time to further improve on the design.

REFERENCE

1) lectronic Commerce E 5anagerial #erspective by fraim Turban,

:avid ing, Aae 8ee and :ennis Jiehland (#rentice @all)

2) Commerce G Internet 8aw by A. :ianne %rinson, %enay :arabrams,

:rew :arabrams, Aennifer 5ase, 6uth 5c:unn and %ebo "hite.

(#rentice @all)

) $5$ Teach Bourself to create "eb #ages, $econd dition by ;ed $nell

($5$ E division of 5acmillan Computer #ublishing)

+) "eb #age ssentials %oo 1 G 2 for 3niversal Internet Certification by

Curt 6obbins, $teve @ecler and llan 8isa (;CC ducation).

9) Creating Cool @T58 + "eb #ages, 2nddition by :ave Taylor

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$erver Type 6ac 5ount #CF6ac #CF6ac

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$etup 0ee 0ree 0ree 0ree#er 5onth 65//.// 659//.// 65?//.//

Checpoint 0irewall !ptional !ptional !ptional

E-!$5+$ S0$!0 (M) S3 B'3 (emerge.com.my)

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$etup 0ee 3$: +?.// $: 1=.//

nnual 0ee ;F $: ?=.//

#ayment types

for customer

Jisa, 5asterCard,

:iscover, merican

&press, :inners, AC% anddebit cards with the Jisa

and 5asterCard logo.

Jisa, 5asterCard, $witch,

merican &press, AC%,:iners, 8aser, lectron,

and 8astschriften (8J)

$ervice charge

per transaction 9.9> 3$: /.+9 +.9> $: /.1 3$: /.2? 2.??> 3$: /./

#ayment receive

from gateway

Jisa debit card 3$:1.9/

per transaction $: 1.// per transaction

8ead time for

cash out

Immediate O @$%C,

5ayban, #%% and T5

with JI$ logo

Immediate (;eed

$ingapore ban account)

6emar 3$: 1?.?9 3$:?.?9

(shipping fees) for the

JI$ debit card (:elivery

5ay use 5ayban

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time- N9 bi' days)

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%uyer submits payment on confirmation of details. @e will then receive a confirmation pageas follows..

"hen the payment is made, I!%! will send all of the purchase information to the 368 you

specified. ll relevant buyer and purchase information will be sent in this encrypted message.

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Bour server will send a code bac to I!%!Ls server to validate your serverLs information is

correct.

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sample b2b assigment

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