sample social media strategy - max life insurance
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Sample Social Media Strategy - MaxLife Insurance 360 Social Media, LinkedIn, Facebook, Twitter #MaxLife #SocialMedia #DigitalStrategyTRANSCRIPT
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Forever Young
Staying young forever means having a youthful spirit no matter what one's age.
As we know, time always passes by, age catches up and we grow old, whereas when the age is just about mere numbers 50,60 etc. staying young is about keeping the same belief, same passion inside oneself even when he grows old. The fitness level might recede but the zeal inside remains the same even as we grow old.
People sacrifice their youth to fulfill the needs of their family, working to give them all the comfort, happiness and convenience throughout and once they retire they realize the importance of time that has gone by, there are missed things, unfulfilled dreams etc.
After retirement it’s a challenge is to re-live the youth that was sacrificed with the major factor being money and hence retirement planning is very important.
As the study reveals that more people are realizing this and have started to plan for retirement early, so that once they retire they have enough money and time to fulfill the unfulfilled and continue to stay young forever (at heart).
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Facebook and Twitter in India – a glimpse
The largest age group is currently18-24, followed by the users in the age of 25-34.
There are 75% male users and 25% female users in India.
Source: Social Bakers, Foxy Moron
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Adults
Segregating the people seeking retirement
Mature adults35+ 50+
Active social media Active social media
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In order to stir a movement for Forever Young, users can be asked to tweet using #ForeverYoung for things they want to stay young forever for. Celebs can promote it, there can be a mass outreach. For e.g.
• Followers• Mentions• Retweets• Retweet Reach
Key Metri
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• Replies Reach• Posts• Influence of Twitter followers
Various other conversations can be#ForeverYoung at heart#ForeverYoung for facebook/social/twitter#ForeverYoung for my wife/family#ForeverYoung for love
A contest can be crafted for the most passionate forever young stories.
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As a leader’s stance, one day can be declared as #RetirementDay where people decide to retire in the virtual world.
The whole day, users will be asked to tweet a virtual pledge on what does he want to retire from on this retirement day. For e.g. Rupee should retire now. #RetirementDay.I want to retire from corruption. #RetirementDay
• Followers• Mentions• Retweets• Retweet Reach
Key Metri
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• Replies Reach• Posts• Influence of Twitter followers
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Facebook Likes and posts
Key Metri
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• Do you want to be young forever? Know More.
• Do you plan to be forever young? Tell us how?
• Talk about #ForeverYoung celebrities for e.g How do you think that Rahul Dravid is still young even after retirement?
Create Forever Young facebook page with engagements of
• Create brand advocates/ success stories of people who have retired young or guys who are planning to.
• Ask people to pledge to dedicate time for their families. Plan their retirement e.g. I pledge to be #foreveryoung for my family.
• Forever Young - Silver Jubilees for Max Couples
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YouTube
• Referrals from social video sites• Views of videos on social sites• Pages ranking on key terms from YouTube
Key Metri
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• Videos of success stories of people both young and elderly.
• Forever Young - Silver jubilee celebrations of couples.
• Videos of on ground engagements.
• Videos of experiences of couples who are already MLI customers.
Video content on Forever Young
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• Linkedin Followers• Referring traffic• Linkedin Group members• Linkedin Discussions
Key Metri
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• Create Forever Young group
• Start and participate in group discussions
• Encourage employee participation
• Addressing possible leads
Discussion topics like
• The perfect age to retire• Family or Profession • Young to success, young to
retirement
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• A common platform for several bloggers to share their views on retiring and staying young at their heart, hobbies, happiness.
• Bloggers from various fields such as photography, music, art, consultancy talking about Forever Young and Retirement.
• Financial planning blogs
Blogs
• Number of posts• Number of social shares• Audience growth- unique and returns• Subscribers
Key Metri
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