sandwich strategy in marketing

24

Upload: gubarev-alexander

Post on 14-Jun-2015

2.248 views

Category:

Business


2 download

DESCRIPTION

A short course into a sandwich strategy in marketing with examples, based on FedEx and USPS corporate expierence. The original text be found here: http://glennmeyer.blogspot.ru/2011/11/price-warsthe-sandwich-strategy.html

TRANSCRIPT

Page 1: Sandwich strategy in marketing
Page 2: Sandwich strategy in marketing
Page 3: Sandwich strategy in marketing
Page 4: Sandwich strategy in marketing
Page 5: Sandwich strategy in marketing

Page 6: Sandwich strategy in marketing

d

U

Page 7: Sandwich strategy in marketing

mc

Page 8: Sandwich strategy in marketing
Page 9: Sandwich strategy in marketing

Page 10: Sandwich strategy in marketing

F

Page 11: Sandwich strategy in marketing
Page 12: Sandwich strategy in marketing

Y

Page 13: Sandwich strategy in marketing
Page 14: Sandwich strategy in marketing

Page 15: Sandwich strategy in marketing

g(no technology – no success)

Page 16: Sandwich strategy in marketing
Page 17: Sandwich strategy in marketing
Page 18: Sandwich strategy in marketing
Page 19: Sandwich strategy in marketing
Page 20: Sandwich strategy in marketing
Page 21: Sandwich strategy in marketing
Page 22: Sandwich strategy in marketing
Page 23: Sandwich strategy in marketing
Page 24: Sandwich strategy in marketing

RBIET

FGD

DCBrain Flower