sarra's portfolio

SARRA ZOUAGHI

[email protected]

INDUSTRIAL DESIGN

PO

RTFO

LIO

mailto:[email protected]

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“Making philosophy [design] is setting up problems that

have meaning and creating concepts that move us forward

in understanding and solving these problems”

Resolving problems

Giles Deleuze

Université de Technologie de Compiègne (UTC)Mechanical engineer

Industrial design specialization (UTC)

+Twente University Netherlands

Master in industrial design (6 months)

Conceive by harmonizing aesthetic and functional

INDUSTRIAL DESIGN

ENGINEER DESIGNER

Thinking and Doing

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Sketch 3D

ErgonomyRenderingModeling

Mechanical conceptionTechnical drawing

...

Project ManagementBrand Management

Benchmarking Mapping

MoodboardLife cyclePersona

Value analysis...

I use a non-linear process, going from tools to tools to achieve the right solution for the right problem, take a look next pages to have an overview of its.

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ANALySyNG

UNDERSTANDING

Prise en main de départ

Evolution dans la prise en main

Verbalisation Prise en main

Prise en main lors de l’utilisation l’interface d’accès rapide Commentaires

Tradition

famille

Confort

Culture

Simplicité

Understanding the market, the targeted user, the context

Analysing the product, process or services to find other solutions.

Mapping

Value analysisMaterial analysis

Benchmarking

Chronogram

Moodboard

Functional analysis

Kapferer prism

Ergonomic analysis

Method and tools

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REpRESENTING

push up

OUT

IN

water tank

water tank

OUT

Drawing the ideas

Understanding and finding technical and mechanical solutions

RenderingPrototyping

Technical drawing

Sketching3D drawing2D drawing

Technical developmentTechnical researchIndustrializationMaterial strenght

MEchANIcAL coNcEpTIoN

20 L

20 L

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S&S

Bureau par Signalement®

AUTUMN 2010 PERSONAL PROJECT

Sure, let’s do it together now. Oh and now I can sit

easily

Sure, let’s do it together...

Can you take a look on my

doc?

My back is hurting of standing up I will read it

later…

Five minutes later. he will never do it!

Can you take a look on my doc?

A DAILy oBSERVATIoNDiscomfort of the person consulting the computer screen over the shoulder of the primary user.

pRoBLEM

Tools: Benchmarking ,Use analysis, Sketch, 3D, rendering, material search.

?

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Push to open

sit

Close

1 stand up

Stable

2 fall

!

Easy access

Quick access

No use of extra space

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Request: Redesign of a humifierTools: Benchmark, moodboard, mapping, scketching, Scientific and technological research, persona, 3D, rendering.ILMA

SPRING 2010 SCHOOL PROJET

Use of the humidifier Physical well-being

Emotional well-being

InteractIon Formal attrIbutes

attachmentexperIence

relatIon-shIpAppRopRIATENESSpRoBLEM?

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TECHNOLOGIC

BIOLOGICALORGANIC

FUNCTIONAL

OUR DESIGN

FAMILYORGANIC

COCOONING

7PM 12PM10PM

Getting home from work

Start cooking Put children to bed Time to relax in the Living room

Go to sleep

Moodboard Mapping

• “Extraordinary products seduce the casual user” Julie Khaslavsky

• “The home is so familiar, it is necessary to make it strange, or defamiliarize it, in order to open its design space” Genevieve Bell, Mark Blythe Phoebe Sengers

• “Attractive things work better” David Norman

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A simple use: two buttons

on/auto modesimple tactile

interface

No visible aperture?To open it the facets had to be pushed.

A 4L container easy to refill and to lift.

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Home is emotion: the design of home devices as emotion-carriers.

Abstract

This paper is written as part of a reflection on the emotional influences on product design and will take as a case of study a design of a humidifier for Philips. Home is emotion. Home is this word from which the definition include the word “feeling”. Home is since ever this place where people feel safe, home is also this place where you feel good. In the 1980s Faith Popcorn1 a marketing consultant talked for the first time about this willingness that people have to stay home. The fact that with the new technology they don’t need to go out anymore and she called that “Cocooning”. The definition of cocooning on this time, on her terms was “a commercially significant trend that would lead to, among other things, stay-at-home electronic shopping “ (Popcorn). Nowadays, technology is everywhere and yes, people don’t need anymore to go out that often. It’s even possible to work from home. But cocooning doesn’t have this bad connotation anymore. The Cocooning term is now used (principally in marketing) to call all those things that you can do home to feel good on it. From cloth to furniture including any home device, the cocooning is everywhere. I’m sure that, you noticed lately how popular is the cocooning, how any product is subject to taking part on your comfort and how consumers are looking for this well-being.

The technology is in part cause of the cocooning phenomena, but it’s also used in the cocooning process. To realize it, think about all the devices used for the personal care. While thinking we can notice that this technology used home is most of the time designed as a technological device and not as a home device. Or Home is emotion, the emotion of the user is not taken into account. This paper is dealing with this aspect of emotion design and is calling into question this gap between the design of the device, its use and its emotional benefits. The research will deal with the proper design of the device, with the interaction between the user and the device and the role of the device in the Home. It will give a proposition of interactions and designs applicable to the humidifier.

Keywords

Home, emotion, design, strange, different

This article was written in a design and emotion research. It leads to the design of ILMA, an emotional humidifier.

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More than just a humidifier, ILMA combines emotion and feeling through an atypical object.

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chILDREN-TAG

Request : A concept for the parents to find their lost child in an urban environment using a tracking technology. Tools: Benchmark, moodboard, mapping, scketching, Technological research, 3D modeling, logo, model making 1:1 scale.

WHERE IS MUMMY?

LED

TOUPIDOU

Teach the child : a book with a doll. Explain to the child how to act if he/she get lost.

To be a companion: a bird on the child bag. A way to exchange with the parent.

AUTUMN 2010 SCHOOL PROJET

GPS tracking

problem: how to design a preventive system that meets the needs of parents while providing added value to the child.

Fun and preventive

Suggestion 1 Suggestion 2

?

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OBO brings back your child if he/she goes away too far from you.

Final concept

Maquette 1:1

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Request: A range of toolboxes for a city use and people attracted by DIY Tools: Benchmark, value analysis, moodboard concept research, sketches, rending, prototyping.

AUTUMN 2010 SCHOOL PROJET

problem of urban environment: little space for storage and different consumption of «tinkering» (DIY)?

poRTE-oUTILS

Banch of kits that come to store on a magnetic plate, quick and easy access.

Vis

Clou

Clou

?

Turn back

Wrap

Magnetic rubber

Adhesive foam

Steel

Metal plate to ensure magnetism.

Magnetize

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2

3

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Trousse Basique

Conseils Maison

The principle is scalable and versatile, several kits can be available for purchase: DIY, bicycle, sewing, model ..

Not just a toolbox but a way to store anything/

everything easily.

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Maintien par elastiques

fermeture par scratch Conseils

Brico

Conseil Trico

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Demande : Research in perceived quality: ‘‘What to Buy as a tool to control the water consumption?’’ Method and proposal. outils : Benchmark, market analysis, functional analysis, conjoint analysis, semantic analysis, moodboards, sketches, renderingIlô

Immediate visual information, without prior knowledge

Concept divided on two parts

Postponed more complete information

Software that gives the consumptionin days / months / years ...

Unit on tap, colorful feedback

Ceci est une question?

Questionnaire

Ceci est une réponse















Ceci est la deuxieme question?

Ceci est la troisième question?

Ceci est la quatrieme question?

Ceci est la cinquieme question?

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Survey

hedonic test

Semantic analysis

conjoint analysis

AUTUMN 2009 SHCOOL PROJET

problem : control our water consumption is critical, but how to know if our water use is rational??

pERcEIVED QUALITy ANALySIS

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GRAphIc DESIGN

Bioresponsive nanoparticles Based on poly(amidoamine)s

for protein delivery

GréGory Coué

ISBN: 978-90-365-3210-5Cover design: Sarra Zouaghi BI

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poN

SIve

NaN

opar

tICl

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aSed

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pol

y(am

Idoa

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for

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del

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ory

Coué

2011InvItatIon

It is a pleasure to invite you to the public defenseof my thesis entitled:

“Bioresponsive nanoparticlesBased on Poly(amidoamine)s

for Protein Delivery”

The defense will take placeon Friday, June 24th 2011

at 16.45 in Room 4 of the Waaier building

in the University of Twente,Enschede.

At 16.30, prior to the defense,I will give a short introduction

to my thesis.

Grégory Coué

[email protected]

Paranymphs:

Can [email protected]

0031611531978

Samuele De [email protected]

0031619703873

Posters and flyers

Book and bookmark

TRANSVERSAL SKILLS

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Web-site

www.alimentation.szouaghi.fr

http://www.yabooms.fr[Coming soon]

www.ofta-asso.fr/esccan/

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A musical game on Flash (2009)

A short film with an imposed soundtrack. (2010)

Click here to play (only on PDF). http://wwwcyg.utc.fr/si28/ProjetsUpload/P2009_si28p001/index.html

Click here to play (only on PDF). http://vimeo.com/12152729

oThERSADDITIONAL SKILLS

http://wwwcyg.utc.fr/si28/ProjetsUpload/P2009_si28p001/index.html

http://vimeo.com/12152729

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Photography

[email protected]

Sarra ZOUAGHI41 rue du lieutenant Thomas

93170 Bagnolet FRANCE

+33 (0)6 16 33 58 88

Let’s talk about it !

mailto:[email protected]

sarra's portfolio

Documents

use analysis

design of home devices

philosophy design

en mainverbalisation

en mainprise en main

school projet use

design space genevieve

targeted user