savage style by hannah sykes

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Savage Style ISSUE 1 | SPRING / SUMMER Fashion Thoughs Inspirations Designers Styles | SAVAGE STYLE |

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Magazine advertising Alexander McQueens collections.

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Page 1: Savage Style by Hannah Sykes

Savage Style

ISSUE 1 | SPRING / SUMMER

Fashion ThoughsInspira t ions

Designer sSt y les

| SAVAGE ST YLE |

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QUICK FACTS NAME: Lee Alexander McQueen OCCUPATION: Fashion Designer BIRTH DATE: March 17, 1969 DEATH DATE: February 11, 2010 EDUCATION:CentralSaintMartin’sCollege of Art & Design

BEST KNOWN FOR

Alexander McQueen was a London-based, English fashion designer who was head designer of the Louis Vuitton Givenchy fashion line, before starting his own line.

This is a tribute to this spectaculer designer since his death in 2010 shortly after the death of his mother. One day before her funeral, on February 11, 2010, McQueen was found dead in his Mayfair, London apartment. The cause of death was determined to be suicide.Even with this tragic death, his designs still live on with the help of Sarah Burton. She is now the creative director of the Fashion Brand Alexander McQueen after working along side McQueen for over 14 years.

Burton has admitted that taking over from McQueen was, at first,anintimidatingprospect.

“Ithought:‘HowwouldIeverbegintobegin?’ Lee’s mind was so different to anyone else’s. I knew there was no way I could pretend to be him; but I had toaskmyself,whatdidLeeworkfor?Forallthisjusttoclosedown?IthoughtaboutwhatIwanted.Whatwasbestforme.Like many women my age, I do want children, but I came to thinkthatthat’snotareasonnottotakeupachallenge.IntheendIjustdecidedtogetonwithit:domybest.”

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Alexander McQueen

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British EmpireSAVAGE ST YLE | 3 |

| Autumn/Winter 2009-2010 | Paris Fashion Week |

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He earned the British Fashion Council’sBritishDesignerofthe Year award four times, and was named Commander of the Order of the British Empire.

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Whilst many designers are playing it safe this year in order to remain commercial, but you can rely on Alexander McQueen to go to the other extreme and bring a bit of drama to Paris.TheshowtookplacearoundthedebrisofMcQueen’sprevious shows and began with classic houndstooth designs, which could be interpreted as a dig at his previous employer; Givenchy.Hegotsurrealwearingskirtsasjackets,jacketsasskirts, and lampshades and umbrellas as headwear. The collectionwasfilledwithvibrantlyloudbutever-so-chicclashes of oversized patterns and harsh makeup which made this very much rememberable.

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“What I am trying to bringto fashion is a sort oforiginality.”

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“What I am trying to bringto fashion is a sort oforiginality.”

Alexander McQueen.

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| Futuristic Fall 2012 |

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InspirationSAVAGE ST YLE | 9 |

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InspirationSAVAGE ST YLE | 10 |

Designer

Couture

BoldExtreme

World-Class

ArtSkull

Thea

trica

l

Provocative

Fashion

PowerStatement

Narratives

Imaginary

Exaggerated

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| Autumn/ Winter l 2011 | Paris Fashion |

“Hand Craft is a huge inspiration, but afterwhatwe’vebeenthroughtomakethese clothes, I do see why we had an industrialrevolution.”Sarahwantedeach piece to be a precious, precious thing. This went as far to an extent of firingtheporcelainpieces,designedto look like shards of heraldic plates, which paved the surfaces of two corsets.Butitisn’tBurton’sobsessionwithtechnique- which Alexander McQueen taught her, and which he always made sure she pushed to the limits- which madethisshow.Burton’sCollectionwas faithful to McQueens aesthetic, but it was intrinsically softer and lighter and very much more designed with a woman’ssensitivitytohowclothesfeel.The intent for this collection was to appear‘icy’andthatsexactlywhatthe result was. It was edgy and cold but Burton softened things up a bit by trimming items in lush fur or delicately fraying the edges of gowns, creating the image of a mythical snow queen.

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In Sarah Burtons second collection since became Creative Director for McQueen she stamped her own label on the A/W 11/12 for Paris Fashion week. She cited“anicequeenandhercourt”astheinspirationfor the show, saying: “ We started with a regal, noble woman, but a woman who is romantic above all, like, forinstance,aprincess?.Fittinglytheshowopenedwith3fairytalelikeallwhitewooloutfitembodyingthe usual McQueen aesthetic and a beautiful mix of fur trims and feather embellishments.

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SAVAGE ST YLE | 13 || Futuristic Fall 2012 |

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“I try to push the silhouette. To change the silhouette is to change the thinkingofhowwelook.”

-Alexander McQueen

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| Spring/Summer 2011 |

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These are now what you call killer heels. Alexander Mcqueen inventedwhatweareknownas“crabshoes”or“ArmadilloShoes”whichwereshowcasedinhisSpting/Summer2010collection.Thesemeasure12inchesfromthefloortoankle.

Lady gagasported the shoes in the video for her new single, Bad Romance: having sequins poured entirley over them.

One model was recently cut from one of Mcqueens show after refusing to wear the creations. Models like: Abbey Lee Kershaw, Natasha Poly and Sasha Pivovarova. Abbey Lee KershawknowsfirsthandhowdangerousMcQueensfashioncan be. She immediatly fainted after walking in his Spring 2009 show reportedly due to the super-tight corset she was squeezed into. Thus refusing to wear these 12 inch killer heels.

Killer

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Suicide.Even though Alexander Mcqueen sadly commited suicide, the fashion brand still lives on with the help of creative director Sarah Burton.

Killer

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The end.

Hannah Sykes