sb boot camp program

8/14/2019 SB Boot Camp Program

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Session 4:

Organizational Models for Integrating CSR with BrandsCarol Holding - SLM Contributor and Principal, Holding Associates

Bringing in and establishing long-term CSR within your organization can be quite a challenge. A generalized list

of social responsibility components can commonly be found in articles and online, but one size definitely doesnot fi t all - especially when we consider the business history, culture, and structural make up. Join Carol in this

session as she explores multiple organizational models, helps you understand your business type, and lays out adetailed plan to build CSR as a lasting element of your culture and business strategy.

Session 5:

Building a Balanced Sustainable Brand StrategyPeter Salmon, Principal - President, Moxie Design, LLC

Sustainable business by design requires systemic thinking, indeed. While much can be harnessed by analyzing the past, applying Design Thinking to the sustainable businesses of the future requires exploring mysteries,developing scenarios and models, and continuing to push knowledge through the funnel to establish business

models whose processes can be measured, refined, and improved. Join Peter as he’ll bring you a platformcalled NextPlays that applies solid business strategy combined with Design Thinking, along with numerous case

studies to help you develop a future-oriented (and successful) sustainable business.

Session 6:

Sustainable Product Design – An Overview of PrevailingApproachesNathan Shedroff - Author, “Design is the Problem”; Chair, Design Strategy MBA, CA

College of the Arts

When it comes to designing sustainable products and services, there are a variety of models and strategies to

choose from. Some place a focus on eco-effectiveness, while others may center more on eco-ef ficiency or socialimpact. To be a leader in sustainable product/service design, brand managers, innovators, and designers need

to be well-versed in the various approaches and strategies available to them. Join Nathan as he brings you deepinto 8 quantitative and qualitative frameworks and their strengths & weaknesses; 12 design strategies and casestudies thereof; and the best practices for continuous improvement.

Session 7:

Building Collaborative Supply Chain Partnerships

Seetha Coleman Kammula - Founder/Principal, Simply Sustain

No business works truly alone. In order to progressively build sustainability into a company, one must developcollaborative partnerships with suppliers, customers, and service firms to identify areas to become more lean,

green, and socially responsible. While incremental improvements can be realized through intermittent inquiry, the thorniest and highest value innovations require tightly integrated collaboration and a management position

ready to tackle the challenges and abandon protectionist mindsets. All for mutli-stakeholder success. JoinSeetha as she’ll take you through multiple case studies and examples of collaboration efforts across industries

like plastics, cotton, and furniture among others, while also opening the floor for attendees to share theirexperiences and ideas.

http://sustainablelifemedia.com/events/online/sbbootcamp/program










Session 8:

Transforming Your Company Through Sustainability, andEngaging Your Customers and Employees in the Process

Bob Domenz, President/CEO, Avenue & J. Lyell Clarke III, President and CEO, Clarke

Continuous improvement and social responsibility is not just for high-paid consultants and “bought-in”

employees. Rather, an organizational culture that values bottom-up innovation and an employee ethic alignedwith sustainability, will be equipped for better ideas, faster implementation, and increased employee happiness.Join Bob as he’ll take you through practical steps, hurdles to overcome, and strategies made and executed upon to build a culture of sustainability into your organization - Concrete examples provided.

Session 9:

Introduction to Life Cycle Impact AssessmentJeremy Faludi - Associate Professor, Stanford Design School

In order to assess the environmental performance of a product or service, we have to measure the variableimpacts that components (and their alternatives) will have. Life Cycle Assessment is the mother-of-all scientificmeans by which we can evaluate a product’s environmental and social impact over its usable life and beyond. To

say performing an LCA is highly challenging would be an understatement; however, viable approaches do exist.Join Jeremy in this session that will illuminate this popular yet complex subject, while providing you with thestraight facts and tools you’ll need to intelligently traverse life cycle measurements and apply the best solution

for your needs.

Session 10:

Business Metrics: Dashboards, KPI’s and other strategies for GoalSetting and Measurement

Paul Herman, Founder/CEO, HIP Investor

Playing on Jack Welch’s words, “If it can be measured, it can be managed [and improved]”. And that’s what

sustainable business success requires in a continuous interplay: Goal Setting and Measurement. To understandwhere we are, where we can be, and the costs/benefi ts realized is the foundation of moving business cases and

continued investment - Forward. Join Paul as he’ll provide you with a set of emerging tools, key performanceindicators, metrics, and examples of leading-edge information dashboards for monitoring and improving organizations’ environmental and social impact.

Session 11:

Building Credibility/Avoiding GreenwashingJacquelyn Ottman - Founder, J. Ottman Consulting; Author, “Green Marketing”

In Green Marketing, whether a company wants to overtly communicate its sustainability or do so in a subtle

tone, all your ducks have to be lined up, transparent, and credible. Truth is, we’re dealing with the marketing of ethics and if there is a hole somewhere, you’d better be prepared to acknowledge the imperfection and strive to improve. Join Jacquie, long-time industry veteran, in this session as she discusses the various issues, laws,

certifications, eco-labels, and communications practices aligned to not only what will be compliant, but alsoForward-Thinking, Innovative, and Aligned to your Brand.











Session 12:

Designing Communications that ResonateJohn Marshall Roberts - Author, “Igniting Inspiration, A Persuasion Manual forVisionaries”

How does one create communications that truly strike people head-on, inspiring them with hope, and make

them think positively about your brand and the potential within themselves? This is a great question, however to answer it correctly and craft a solution, we have to look far beyond traditional advertising. Brands in a reset

world have to look deep within themselves and tie their cultural values that seek to change the world, withcommunications which connect with customers’ aspirations. Learn with John as he delves into socio-cultural

changes afoot, higher-order psychological drivers driving the subconscious, a detailed project plan to establishboth meaningful dialogue and outbound communications across multiple channels, and how to keep it allconsistent AND sustainable for the long-term vitality of the company.

Session 13:

PR/Social Media and Alternate Community Building

StrategiesModerated by Sandy Skees with panelists including Mario Vellandi,SLM Community Manager and more TBA

With the advent of new digital communications bringing brands, activists, bloggers, journalists, partners, andcustomers together, there’s no doubt the disruption in the public relations world has been high. Various forms of

social media have exploded into our culture over the past 4 years, while many brands have been slowly catching up or getting lost among the sea of tactics and wondering: Does this pay off? What’s our strategy? What levels

of activity are appropriate? Join Sandy, Mario, and others as they’ll help you answer these questions; develop astrategic framework aligned with your goals; understand the various tools and tactics for listening and engaging

with audiences through blogs, social networks, twitter; word-of-mouth best practices and legal considerations; the essentials of search engine optimization; and case studies of how companies are using social media to

communicate and converse with stakeholders on CSR and sustainability.

We guarantee this is the best introductory course available for

executives and managers seeking to understand how to step up to

today’s market demands and learn to build business value and brand

equity by innovating for sustainability.

To learn more about the individual speakers, dates, and to register for

this exciting series, please visit:

http://www.sustainablelifemedia.com/events/online/sbbootcamp





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