science communication & blogs
Post on 17-Oct-2014
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[email protected] Rovira i Virgili
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Identify key communicative and technological strategies used by science bloggers and their audiences
Contrasts blog participants’ discursive and technological behaviour in English and in Spanish.
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Pragmatics and Social Semiotics
Search engines: http://www.google.es/blogsearch http://digg.com http://es.ask.com http://top.blogs.es/ http://www.technorati.com/ http://www.blog-search.com/ http://www.blogsearchengine.com/ http://www.bloggernity.com/ http://www.kbcafe.com/blogs http://www.bloglines.com
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Post date: a variety of practices The post’s titles: to be or not to be human Bloggers and their profiles Links and references in the posts Links to other science popularization blogs Comments: the audience’s participation Bloggers answer’s to comments: dialog
between bloggers and their audience Interaction between readers: dialog within
the blogs audience
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The science expert
“Chordates are members of the phylum Chordata - a large group fairly high up on the tree of life that includes all vertebrates, along with just a few invertebrates – I didn't know we could measure the height of taxa in a phylogeny. What algorithm do you implement for such an analysis?” [RPM (reader/blogger) to chrismiller.com]
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The lay person “Superficial as they were, I found the news
reports enticing. But PZ's much more in-depth review satisfied my aroused appetite! Thanks.” [Steviepihead (lector) para Pharyngula]
“Does it say anywhere WHY they taste so Yummie in Sushi? (…) :-D” [karen Mcl (lectora) para Pharyngula]
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The blog expert
“You're doing an incredible job! I'm really amazed by bloggers whose posts are full of references. I must add you to my blogroll and feedreader.” [Bertalan Beskó (lector) para Genomicron]
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¿The Science communication expert? ¿What do good science bloggers do?
◦ build strong networks◦ make links to many and varied sources◦ answer hi/her reader’s comments◦ participate in the scientific blogosphere◦ Keep post frequency◦ quote sources and respect authorship◦ Tune style to a much jauntier audience◦ use multimodal resources◦ link difficult terminology to on line dictionaries or
Wikiepedia◦ be up to date with scientific actuality.
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In the blogosphere, expertise is not primarily given by institutional background.
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