2012 YEAR-END

REPORT

Greetings from SCSM

After 1 year of establishment through the collaboration between Sasin and

the Corporate Responsibility & Ethics Association for Thai Enterprise

(CREATE), the Sasin Centre for Sustainability Management (SCSM) has

already made its mark in innovating the business school curriculum, setting

the stage for training, consulting and research in sustainable business

practice in Thailand and the region.

Through our vast network of CSR, sustainability-related business

professionals and organisations, as well as a cosy home at Sasin, one of

the best networks in Thailand, SCSM is able to connect students,

professionals, ideas, experience, and business strategy in an engaging and

seamless way. As part of the global network of CSR professionals, we also

host the Net Impact Bangkok Professional Chapter at Sasin, where we

hold a monthly luncheon meeting, featuring world-class speakers.

We are happy to share our first steps with you in this year-end report, and

hope to be able to move forward with you in the pursuit of sustainability;

happy people, planet, and profits.

We wish you Happy New Year and look forward to seeing you in 2013!

2

Nick Pisalyaput Director, SCSM

Contents

Introduction…………………………………4

Sasin

SCSM’s core activities

Our network………………………………...6

Curriculum…………………………………..7

Overview

Panel Discussions

Student Project Partners

Training/consulting services……………...10

Net Impact………………………………….11

Other events……………………………….16

Contact Us………………………………….23

3

SCSM is a new unit at Sasin.

4

Sasin Graduate Institute of

Business

Administration

is the FIRST

internationally

accredited business

school in Thailand.

SCSM’s Core Activities

5

RESEARCH CONSULTING CURRICULUM

MBA/EMBA

CORE COURSE

MBA/EMBA

ELECTIVES

CORPORATE

PROGRAMS

ASSESSMENT &

FACILITATION

LEADERSHIP

SUFFICIENCY

ECONOMY IN

PRACTICE

STAKEHOLDER

RELATIONSHIPS

PUBLIC

PERCEPTIONS OF

CSR INITIATIVES

STAKEHOLDER

ENGAGEMENT

Our network

6

CSR Thailand

ELECTIVES:

“Sustainability and Social Innovation” is a new

concentration for MBA/EMBA programmes at Sasin

7

CORE COURSE:

Sustainability Management II

(Practicum)

Sustainability Management I

(Theory)

• Asset Approach to

Business Success

• Values

• Measuring Asset Quality

• Implementation

• In Service to Society

• Governance

• Reporting

• Group Projects

Panel Discussions 1. Innovation for Social Impact

2. Sustainable Tourism & Hospitality

3. Passion At Work: Social

Entrepreneurs

4. Fueling the Future: Energy and

Carbon Reduction

Student Projects 1. Consulting assignment for a

company

2. Community project

3. Case study

4. Sustainable enterprise business

plan

Leadership and Ethics

Financial Planning and Corporate

Governance

Sustainability Reporting and

Analysis

Doing business in Southeast and

East Asia

Panel Discussions October 2012 Sasin Hall, 9th flr.

Innovation for Social Impact Wednesday, October 17, 2012: 13.00 – 16.30

Sustainable Tourism & Hospitality Friday, October 19, 2012: 13.00 – 16.30

Passion At Work: Social Entrepreneurship Monday, October 22, 2012: 10.30 – 12.00

Fueling the Future: The Business of Energy and Carbon

Wednesday, October 24, 2012: 13.00 – 16.30

Taipida

Moodhitaporn

Oxfam

Patipat

Susumpow

Opendream

Kongkiat

Kespechara

Pensook

Perapong

Klinla-or

DTAC

Michael Kwee

Banyan Tree

Global

Foundation

Arnfinn Oines

Soneva Group

Juergen E. Seidel

Dusit Thani

Judy Yoon

B.R.E.A.D

Pongporn

Sudbanthad

Huaykwang

Community

Riaz Khan

Yunus Centre

at AIT

S. Dev

Appanah (ex)

Changefusion

Saumil

Shah

GE

Teeradetch

Tungsubutra

PTT Group

Patana

Surawatanapongs

South Pole Carbon

Asset Management

Herbert

Wade

Renewable

Energy

Consultant

Kasemsri

Charoensiddhi

KBank

Student project partners

9

Fashion commerce business model

to support rural development under

Population and Development

Association (PDA).

Business strategy for a centre for

talented Thai designers and artists to

showcase their work and be

connected to international high-

end/premium markets.

To help dtac in the strategy of

increasing the *1677 Farmer Info

subscriber base from 300,000 to 1

million users and to expand the

Battery For Life recycling program.

To help EnerGaia promote the

numerous health and nutritional

benefits of our Spirulina to household

consumers in order to launch and

grow the direct retail market.

A case study about SC Village, which

includes microfinance, financial

literacy, environmental management,

and well-being.

To expand the market of Baanrai

Pairot organic farm, improve the

management and operation, and

come up with new ideas.

Strategy for waste management and

material recovery and case study on

Coca-Cola’s water resource

management and forest

conservation.

Feasibility study and strategy on

creating the fourth creative youth

centre in Bangkok by TMB.

Working with Sasin Building &

Compound to propose and

implement green campus initiatives

to the Sasin community.

Some of our clients

10

Sustainability workshop for Siam City Cement

executives through Sasin Executive

Education.

CSR program advisory and training for

multiple departments in Nissan Motor

(Thailand) Co. Ltd.

Sustainability workshop for Krungsri

executives through Sasin Executive

Education.

Energy Efficiency Research in Thailand for

Japan’s Ministry of Economy, Trade and

Industry through the Japanese think-tank

RITE, Change Agent, and Systainability Asia.

Bangkok Professional Chapter

Since 2007, the Net Impact Bangkok Professional Chapter is run by

CREATE and is now co-hosted by SCSM. We host a luncheon meeting

every third Thursday of the month.

Net Impact is a society of Corporate Social Responsibility professionals,

students, and concerned citizens who come together to share best practices

and to help spread the CSR mantra to all corners of the business world.

Net Impact's mission is to improve the world by growing and strengthening a

network of new leaders who are using the power of business to make a

positive net social, environmental, and economic impact. With over 10,000

members affiliated to more than 300 student & professional chapters on 6

continents in 90 cities and over 150 of the world’s leading graduate schools,

a central office in San Francisco, and partnerships with leading for and non-

profit organizations, Net Impact enables members to use business for social

good in their graduate education, careers, and communities.

Our global network of MBAs, graduate students and professionals includes a

diverse group of individuals who are:

• Thought-Leaders for the future of business

• Leaders in Corporate Social Responsibility

• Social Entrepreneurs

• Environmental & Renewable Energy Experts

• Non-profit Directors

• International Development Specialists

• Socially Responsible Investors

For Net Impact membership information and application, please visit www.netimpact.org. 11

About Net Impact globally:

Luncheon Meetings

12

19 January 2012

Fracture Critical addresses the urgent need

for businesses to recognise the importance of

corporate responsibility especially after the

recent financial crisis that still continues to

affect global business. View presentation

16 February 2012

In the 2012 ASR, Thailand was ranked #2 in

CSR. Mia Overall guided us through the

report, which is based on the sustainability

performance of companies using 100

indicators across several Environmental,

Social and Governance categories.

15 March 2012

Steve has been involved in dozens of

successful start-ups, most with a well-defined

social component. He offered pointers on

what real-life venture capitalists look for in a

social venture.

“Fracture Critical” By Stephen B. Young Global Executive Director, Caux Round Table

“2012 Asian Sustainability Rating: How

does Thailand fare?” 9

By Mia Overall Senior Advisory Service Manager, CSR Asia Center at AIT

“What Investors Look For In A Social

Venture”

By Steve Kupetz Social Entrepreneur and Social Venture Capitalist

Luncheon Meetings

13

17 May 2012

Dr. Siri takes us through the facts and figures

of a rice trade system that seems to benefit a

group of middlemen in Thailand. View presentation

21 June 2012

Tourism is one of largest industries that

Thailand and the region depend

on. Dr. Lempert explained how to maintain

the beauty of the landscape through

conservation and responsible business

practices and awareness raising. View presentation

19 July 2012

After opening up the resource-rich country

and freeing Aung San Suu Kyi, Myanmar is

one of the hottest topics in business. Dr.

Verbiest shared with us his decades of

experience and current advisory work on how

to approach one of the newest emerging

markets. View presentation

“Innovation in Corruption” By Dr. Sirilaksana Khoman Advisor to the National Anti-Corruption Commission

“Myanmar – Magic or Miscue?” By Dr. Jean-Pierre A. Verbiest Asian Development Bank

Luncheon Meetings

14

16 August 2012

Working many years for Gensler, a global

architecture, design and planning firm, Tanja

talked about the broad spectrum of design,

green buildings, as well as opportunities for

Thailand and the region. View presentation

20 September 2012

Brian presented Chiva-Som, a world-

renowned luxury well-being resort with a

strong CSR program, encompassing

operations, staff and community support, and

environmental education. View presentation

18 October 2012

Tarakorn shared with us how he brings more

than a decade of experience in the

advertising field to fuel his passion for

creative thinking and endeavour for social

value creation at a property developer

company. View presentation

“The Business of Design and

Green Buildings”

By Tanja Speckmann Senior Designer, Gensler architecture firm

“Chiva-Som Responsibility (CSR) and

the Preserve Hua Hin Group”

By Brian Anderson, Sustainable Development

Coordinator , Chiva-Som International Health Resorts

“Doing Business with a Heart: The

Journey of Value Creation”

By Tarakorn Kamolprempiyakul General Manager, iCARE: Creative Social Agency

Luncheon Meetings

15

15 November 2012

Dr. Shafer presented the win-win of attracting

investment to rural communities for

sustainable development, as well as Second

Harvest Power, an agricultural waste-fired

community power plant. View presentation

20 December 2012

Having founded a company that is now the

largest distributor of half shell oysters, the

“Oyster King” and owner of the Oyster Bar in

Bangkok addressed over-fishing, pollution,

climate changes, and the choices we need to

start making to insure the survival of our food,

well-being, and the planet. View presentation

“The Business of Rural Development”

By Dr. D. Michael Shafer Founder and Director, Warm Heart Foundation

“Fishy Business?”

By Bill Marinelli International Sales, Marinelli Shellfish

Shaping Business with

Compassion Symposium

16

On 18 May 2012, Sasin Graduate Institute of Business

Administration of Chulalongkorn University, together with the Sasin

Alumni Association (SAA) and in cooperation with the B.Grimm

Group, hosted a special Roundtable Symposium entitled, “Shaping

Business with Compassion”, at Sasin Hall, 9th Floor.

Many prominent business and cultural leaders such as Mr. Harald

Link, Chairman (B.Grimm Group) Mr. Kasit Piromya (Member of

Parliament, Democrat Party), Mr. Danai Chanchaochai (CEO, DC

Consultants and Marketing Communications Ltd.), and Mr. Thada

Savetsila (Group Director, Education Institution Sector, True

Corporation Plc), participated in this discussion.

After an afternoon of discussion and debate, it was agreed that

compassion begins with the individual, requires balance, must

address social justice and fairness, requires dialogue and action.

Look out for the for the next Compassion event at Sasin and join us

in 2013.

Asian Forum on Corporate

Social Responsibility (AFCSR)

17

On 26-27 October 2012, the Sasin Centre for Sustainability Management

(SCSM) participated in the Asian Forum on Corporate Social Responsibility

(AFCSR) at the Shangri-La Hotel in Bangkok. Hosted in different cities in

Asia by the Asian Institute of Management (AIM), the Forum is the largest

annual conference on corporate social responsibility in the region.

As an event partner, Sasin and SCSM had a booth in the main hall for both

days of the conference. Former Thai Prime Minister, Khun Anand

Panyarachun, also visited our booth after his keynote speech. All AFCSR

delegates had a chance to win an iPad if they won a "booth stamp bingo"

competition. Many people came to get the Sasin stamp, so they were asked

to vote for one of the 9 MBA oaths/professional codes of conduct that were

recently written by our MBA 2012 students. The MBA oath that won easily

was the shortest one. See the top three oaths voted on the following pages.

Our Chief of Operations, Alex Mavro, was a moderator for the session

“Engaging Employees And Other Shareholders For Social Innovation” with

Dr. David Grayson CBE, Director, The Doughty Centre for Corporate

Responsibility, Cranfield School of Management (UK) and Chris Levy,

Associate Director, GlobeScan (UK).

Our Sasin Director, Aj. Toemsakdi Krishnamra, congratulated Professor

Steven J. DeKrey, former Dean of Admissions at Kellogg School of

Business, a founder of the business school at HKUST, and a long-time friend

of Sasin, on his new appointment as President of Asian Institute of

Management, the organizer of AFCSR.

As a Sasin graduate, I hereby promise

to actively create value to society in an

honest and transparent way, treat

people with respect and fairness,

behave in an ethical way, and actively

pursue these morals in others.

1 MBA Oath voted #

MBA2012 Sustainability Management 1 class exercise, voted at AFCSR

2 MBA Oath voted # Corruption/Fraud

– I will act only in an ethical manner and discourage any fraud behavior from my colleagues and business

partners.

National – I will work in harmony with the local government, organizations, and communities in order to enhance

corporate performance and simultaneously contribute to livelihood of the local citizens.

Global – I will strive to operate the business whilst taking into account the effect of the products and organization on

people globally.

Employee – I will treat employees fairly by providing them reasonable compensation and good working conditions to

build their loyalty.

Supplier – I will act according to the contract agreement to maintain long-term relationships and help each other to

grow in the industry together.

Consumer

– I will deliver consumers good quality of products and services at an acceptable price and meet customers’

satisfaction.

Environment – I will operate the business in innovative ways to conserve the environment, not overexploit our natural

resources in the long run, and promote sustainable environmental management.

Information – I will report accurate information in a timely manner at the best of my knowledge for honest transparency.

MBA2012 Sustainability Management 1 class exercise, voted at AFCSR

MBA Oath voted #

Duty to Society

1. I acknowledge my responsibility as an individual to serve the society and shall dedicate with

my full capability to benefit the society at large.

2. I will dedicate to the personal and leadership development of myself and others, helping the

community to create sustainable and inclusive prosperity in the long run.

Duty to Business Stakeholders

3. I will conduct my professional life in accord with the company interest.

4. I exemplify high standards of honesty and integrity while carrying out obligations to my client

and /or employer.

5. I will not engage in any practice which has the purpose of corrupting the integrity of the

organization.

6. I will not represent conflicting or competing interests without the express consent of those

concerned, given after a full disclosure of the facts.

Duty as Sasin Alumni

7. I will help protect and nature the reputation of Sasin Institute and will not engage in any

unethical activity that compromise the reputation of this highly recognizable institute.

8. I will contribute my effort and other resource to Sasin education and community that will help

Sasin continue to be an outstanding Business institute recognized by world class standard.

3

MBA2012 Sustainability Management 1 class exercise, voted at AFCSR

Trip to Buriram

21

In partnership with BREAD (Business for Rural

Education And Development), we organized a trip in

November 2012 to learn about village development

through social enterprise. The community development

under the Population and Development Association

includes community banking, a youth committee,

elderly care committee, health care, and the amazing

life-long-learning centre, the Bamboo School. Because

of the holistic approach, the communities are

empowered, organized, transparent, accountable, fair,

and innovative.

Some key highlights about the Mechai Bamboo School

include

• teachers applying to teach at the school are

interviewed by students

• tuition fees are not financial, but paid in community

service, including planting trees

• Grade 10 students get to study and live in Pattaya

for 1 year in order to take advantage of exposure to

the tourism & hospitality, oil & gas, entertainment

industries, as well as marine biology, the presence

of the US navy, and understanding the sex trade

industry.

Join us in 2013 for another trip to Buriram and Pattaya.

Visit to Park Ventures Ecoplex

22

Park Ventures is one of the few and newest environmentally-

friendly buildings in the centre of Bangkok. SCSM took the

opportunity to organize a building tour for our network members.

Park Ventures was designed to be an “ecoplex” in

terms of

• Energy efficiency

• Air quality

• Water management

• Sustainable materials

• Light balance – design for maximising the use of natural light and light

sensors

• Applying for US Green Building Council, under Leadership in Energy

and Environmental Design (LEED) Platinum certification

There was an overwhelming interest in this green building tour,

and we had to organize it on two days in October 2012, totalling

80 visitors, consisting of Sasin students, professors, Sasin

administrative staff, design professionals, and business

professionals.

Join us in 2013 for the monthly field trip.

We look forward to hearing from you!

SCSM@sasin.edu

www.sasinsustainability.org

SasinSustainability

Nick Pisalyaput

Director

Prae Piromya

Sustainability Manager

Alex Mavro

Chief of Operations

Ratchada Sungkeetanon

Administrator

Prof. Toemsakdi Krishnamra

Honorary Chair

Stephen B. Young

Honorary Co-Chair