SCVNGR  Summer  School  Series  Social  Media  for  Local  Businesses  101  

Janet  Aronica  Director  –  Marke;ng  &  Community  Oneforty  TwiCer:  @JanetAronica  

#smmrschool  

•  TwiCer:  @JanetAronica  •  oneforty  

Collabora;ve  project  management  for  social  media  -­‐  hCp://oneforty.com/solu;ons/socialbase    

SocialBase  by  oneforty  

hCp://bit.ly/smbiz101tools    

Toolkits  by  oneforty  

Toolkits  

 •  Toolkit  –  hCp://bit.ly/smbiz101tools    •  TwiCer  101  Ebook  –  hCp://bit.ly/twit4biz101    •  “Cheat-­‐Sheet”  -­‐  hCp://slidesha.re/socmedia101    

#smmrschool  

Resources  

Why  Social  Media?    

750 million users  on  Facebook  

Source:  hCp://tcrn.ch/jwZAY1  

460,000 Why  Social  Media?    

Source:  (TwiCer)  hCp://bit.ly/lvS5J8  

Number  of  new  TwiCer  accounts  created  each  day  

48 hours of  video  uploaded  to  Youtube  each  minute    

Source:  (YouTube)  hCp://bit.ly/mCpZ3c  

Why  Social  Media?    

15 million

Source:  (Yelp)  hCp://bit.ly/ilfcSc    

Number  of  reviews  of  local  businesses  on  Yelp  

Why  Social  Media?    

55% Websites  with  a  blog  get  55%  more  website  traffic.  

Source:  hCp://bit.ly/jpAHGN  

Why  Social  Media?    

Marke;ng  has  changed.  

Customers  have  a  voice.  

Customers  are  defining  your  brand  right  now.  

Where  do  I  begin?  

Universal  Ideas  for  All  PlaForms  1.  Claim  your  presence,  

establish  and  complete  your  profile  (Don’t  leave  the  house  without  your  shoes  on)    

2.  Listen  +  Respond  3.  Be  Genuine  

Facebook  for  Businesses  Profiles  

Pages  Facebook  for  Businesses  

Groups  Facebook  for  Businesses  

Profiles,  Pages  and  Groups  

PROFILES   PAGES   GROUPS  

Good  for  businesses?   No   Yes   Sure,  but  discussions  require  more  management  

Visibility   Only  visible  to  those  with  FB  accounts  

Public  to  all   Only  visible  to  those  with  FB  accounts  

Administrators   You   Anonymous   Visible  

Communica;on   Wall,  messages,  direct  to  inbox  

Wall   Wall  

•  Create  a  page:  Facebook.com/pages  

•  Suggest  to  friends  •  Content:  Statuses  +  Photos  

CreaOng  a  Facebook  Page  

Engagement  -­‐>  Newsfeed    

Statuses  on  the  Wall  

•  Bio,  photo  •  Don’t  protect  your  Tweets  

•  Username  -­‐  close  to  real  name  

•  Par;cipate:  Follow  people,  send  Tweets  

TwiQer  for  Businesses  

Bio  complete!  

Tweet  Tweet!  

Personal  Profile  -­‐  Example  

•  Brand  name  &  logo  •  Bio  &  URL  •  Follow  back  •  Tweet  consistently  

Business  Profile  -­‐  Example  

Hootsuite  •  Search  terms:  company  &  men;ons  •  Manage  TwiCer  +  Facebook  •  Schedule  Updates  •  FREE  

TwiQer  for  Business  -­‐  Tools  

Twilerts  –  Google  alerts  for  TwiCer  hCp://twilert.com    

• Your  brand  • Your  compe;tors  • Keyword  +  loca;on  

TwiQer  for  Business  -­‐  Tools  

•  Search  by  bio  &  loca;on  for  people  to  follow  

FilterTweeps  –  Find  People  to  Follow  hCp://filtertweeps.com    

TwiQer  for  Business  -­‐  Tools  

•  Mobile  apps  to  check  into  loca;ons  and  share  what  you  are  doing,  where    

•  Users  push  no;fica;ons  to  TwiCer  &  Facebook  

LocaOon-­‐Based  Services  

1. Claim  your  loca;on  

2. Find  out  who  is  checking  it  

3. Special  offers  

Universal  Ideas:  LBS  

1.  Claim  your  venue:  hCp://4sq.com/4sqsmallbiz      2.  Who’s  your  Mayor?    Create  a  Special  for  him  or  her.      3.  Monitor  your  check-­‐ins  and  ;ps  –  Sprout  Social  

FourSquare  

• Challenges  +  Check-­‐in  • LevelUp  

Gerng  started:  hCp://scvngr.com/builder    

SCVNGR  

•  Claim  your  Facebook  Place  •  Merge  Facebook  Place  page  +  business  page  

Facebook  Places  

• 15  million  reviews  • Expanding:  check-­‐ins  &  daily  deals  

Photo:  hCp://on.mash.to/m04WWj    

Yelp  

1.  Claim  your  page  hCp://biz.yelp.com    2.  Complete  your  profile  –  photos,  hours  of  opera;on    3.  Respond  to  reviews  –  posi;ve  &  nega;ve  

Yelp  –  3  Steps  for  Ge[ng  Started  

Isn’t  Yelp  just  a  place  for  people  to  complain?  

Source:  (Yelp)  hCp://bit.ly/lZbvYB  

Neutral  -­‐>    Glowing  

Nope.    

Yelp  –  For  NegaOve  Nancies?  

A  blog  is  like  a  newspaper….    

That  people  actually  read.  

 

Why  do  I  need  a  blog?  What  Would  I  Write  About?  

 • Thought  leadership:  Adjacency  • Engage  your  community  • SEO:  leverage  your  social  efforts  

oneforty  sells  social  media  sosware.  We  blog  about  social  media  ;ps.  

Blogging  –  An  Example  

•  Talk  to  customers.  •  Claim  your  brand  with  logos,  physical  branding.  

•  Create  content.  

You  already  do  these  things.  (Just  do  them  on  social  media.)  You  already:    

1. Be  Responsive  2. Be  Gracious  3. Be  Consistent  4. Use  a  Personal  Tone  

4  Tips  for  Engaging  Community  (on  any  pla;orm)  

•  Physical  reminders  of  your  social  presence.  

•  Let  your  digital-­‐saavy  advocates  know  you  are  par;cipa;ng  in  social  media  

Step  away  from  the  computer!  

Resources:    •  Toolkit  –  hCp://bit.ly/smbiz101tools    •  TwiCer  101  Ebook  –  hCp://bit.ly/twit4biz101    •  “Cheat-­‐Sheet”  -­‐  hCp://slidesha.re/socmedia101    •  @JanetAronica,  @oneforty  •  janet@oneforty.com    

#smmrschool  

QuesOons?