search plus your world !#$%&'()*'+&,...rich snippets (microdata, microformats,...

Search Plus Your WorldJacques Karsten

Thursday 19 January 2012

#Search Plus Your World

“Search Plus Your World”

http://youtu.be/8Z9TTBxarbs





Finds both content that’s been shared with you privately along with matches from the public web, all mixed into a single set of listings.

Rolling out now.



Google’s search results most radical transformation ever.

Bigger than Google’s infamous Panda update.

Why? Because it’s easier to write good content than it is to get people to share your content.



Before: Personalized & Social Search Results Separate

Now: Personal, Private, Public & Social United

One Algorithm Now!



Private Content In Your Web Results:

• Listings from the web

• Listings from the web, boosted because of your personal behavior

• Listings from the web, boosted because of your social connections

• Public Google+ posts, photos or Google Picasa photos (all of which are also listings from the web)

• Private or “Limited” Google+ posts, photos or Google Picasa photos shared with you



No Content From Facebook Or Others, But Google Open To This:

“Facebook and Twitter and other services, basically, their terms of service don’t allow us to crawl them deeply and store things. Google+ is the only [network] that provides such a persistent service.”

“Of course, going forward, if others were willing to change, we’d look at designing things to see how it would work.” Amit Singhal, oversees Google’s ranking algorithms



Response from Germany

http://youtu.be/ipkSRwgVtpA





Search Plus Your World: User

Private content may appear as if it is exposed publicly (it is not).

It might also cause concern by making private content more visible to friends and family than those sharing may have initially intended.



Search Plus Your World: Brands

Add more trust and authority to your results, but not always relevance.




Get your Google+ brand page into as many influential people’s circles as possible.

Forces brands to use Google+ pages much like own website.

Brands should integrate their main keywords into Google+ posts to increase their relevance in important searches.

Must be done in a natural, non-spammy manner.

Need to be relevant, well-found, and well-liked (or at least, well-shared) by influencers.



Search Plus Your World: SEO

New PageRank = Google Profile Authority or GPA.

Achieving a high GPA won’t come from building giant networks (circles) full of weak profiles. Also, building an enormous network of friends will most likely be full of people (some fake) that have irrelevant interests and they won’t come close to the 99.9% of other people outside your network that will be searching.




Best approach to GPA is to consider what the G+ changes will actually do:

In theory, it will provide more relevant search results that have been prescreened by trusted connections.

Your participation and GPA in G+ will influence some of the search results for other people.

Your participation will not affect the search results for the majority of people doing searches outside your network.




• It will be more important than ever to be positively connected to people and influencers within the industries you represent.

• Treat your Google profile like your own site. Assume that your actions always influence your GPA.

• Treat +1s like links. Meaning, don’t +1 things that are spammy, because it may adversely affect your GPA.

• Try to have content +1ʹ′d and shared by as many people as possible.

• Strive to get links on a profile with an assumed high GPA.

• Ensure that each site that publishes content is using the rel="author" tag that leads back to a Google+ profile so you gain more clout and authority from Google.




Rich snippets (microdata, microformats, RDFa) Schema.org



Search Plus Your World

Bottom line, if we want to be as visible as possible on Google, we will have to immerse ourselves into their social ecosystem. What hasn’t changed is creating good content and fostering meaningful online relationships.



Sources:

http://mashable.com/2012/01/13/google-search-plus-your-world-seo/

http://www.johnfdoherty.com/search-plus-your-world/

http://searchengineland.com/googles-results-get-more-personal-with-search-plus-your-world-107285

http://raventools.com/blog/what-the-merging-of-google-and-google-search-means-to-seo/



















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