using google plus in the job search process
DESCRIPTION
How does someone looking for a job use Google Plus? Learn and apply tips and techniques for using Google's social network in your job search.TRANSCRIPT
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Using Google+ In the Job
Search Process
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This Presentation is based on the functionality of Google Plus as of July
2011!I will make the necessary
revisions as Google+ grows and matures!
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The Job Search Process needs to be
balancedThere is no 1 way a person finds a job
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My Job Search Philosophy
1. The Job Search Process is both a Social and Informative one
2. Landing a Job Offer can be very difficult3. Getting the Job Offer can be time
consuming4. Landing a job should be more than
ensuring a paycheck
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NETWORKS
SOCIAL GRAPHo Describes the
relationships between individuals online
o Professional and/or personal
o May never meet in person
SOCIAL NETWORKo Relationships in the
real worldo Professional and/or
personalo Usually involves an
initial face-to-face meeting
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Home
Photos
Profile
Circles
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Google Plus Profile
IntroductionLinksBragging RightsOccupationEmploymentEducation
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Google+ Profile -- ContinuedPlaces LivedHome: How can people reach you @homeWork: How can people reach you @workRelationship: Seeing anyone?Looking forGenderOther NamesNickname: Search Visibility
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The Job Seeker’s Profile
As a Branding ToolAs a Marketing ToolAs a Digital BillboardAs a Digital Business Card
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Your Job Seeking Profile
My Resume
Makes me want to get to know you better and
form a professional and
or personal relationship
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The Job Seeker’s ProfileIntroduction
What is the 1st thing I should know about you?
Bragging RightsWhat do I need to know to get to know you better?
LinksWhat would make me stray away from Google +
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Google+ Profile -- ContinuedOccupation
If you are not targeting a specific job title, indicate skill set or industry
EmploymentCan include both current and past
EducationHome & Work
Use discretion & privacy when making content information available!
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Landing a Job Offer is not necessarily based on who you
know,
But, who knows about you!
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Keeping Everything Separate• Currently, the social networking platforms fall
into 2 Networking categories• Open Networks– Like Twitter, unless you have a blocked account
• Closed Networks– Like Facebook & LinkedIn, where you need to
grant permission to join your network• Many social networks fail to discriminate or
disassociate the professional from the personal
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Aligning all of your circles
• Your first step is to understand and to evaluate your connections
• Many of you have already done this• Look at your social connections• Then look at your other social network platforms– Facebook– Linkedin– Twitter– …etc
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CIRCLES
Allows you to group your connections any way you wishCurrently only personal accounts can be “encircled”1 connection can be included in more than 1 circleGoogle+ User must use their real name
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Your Streams & Threads
The Originator of the Thread
The Date of the thread
As much of the tread as will fit
The number of replies to your
thread
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HOMEA chronological listing of ContentMuch like the Facebook WallAre able to +1 your circle(s)’s postsMuting a post
Use with caution, prevents you from seeing updates to the post
Links to this postOpens the thread in a separate tab/window
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Digital CurationMost employers want to know both the
professional & the personBe cognizant of “digital dirt”Your posts should reflect the value you
bringTIP: Avoid text only postsLinks and mediated content provide
greater value
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What can you do for me & my organization?Your content needs to answer thisShare content that is forward thinking:
This is what I can do for you in the futureCoalesce your “outside content”:
Your blog posts, white paper’s, publications and conference or other presentations
Answer the question of “Do I fit in, in the corporate culture sense?”
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SPARKSContent RecommendationsBased on the Google Search, Google+ and plus 1’sAny spark can be shared amongst your circle(s) or person(s)Content: Links, photo’s and video’sSparks are private, unless you share the content on your stream
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Job Seeker’s Social Layer• Sharing Content can span intimacy to
planetary• It is important to broadcast that you
are seeking a job, rather than asking for 1
• Leverage weaker ties or connections• Engage your circles, rather than
communicate with• Reciprocate whenever possible!
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Google+ HangoutsHas similar functionality to SkypeText, Voice and Video, all or any combination of the 3Hangouts are open or by invitationAre currently not recorded or archivedThe current maximum limit is 10 user accounts
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Employers & HangoutsMore than just a phone screen, but less than a face-to-face interviewA multimedia approach to a phone screenA pseudo reference/character checkCan be efficient and convenientMuch like a panel phone screen, without the echo and background noise, hopefully
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Job Seekers & HangoutsCan assist with professional developmentClasses and seminars are currently conducted and free of chargeInformational InterviewingCan I pick your brain regarding: A job, an industry, and my skill set?
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Getting Started1. Open a Google Plus Account2. Design Your Google+ Profile as a Job Seeker3. Migrate your connections to Google +4. DO NO ABANDON YOUR OTHER SOCIAL
NETWORKS1. At least not yet
5. Seek feedback on your Profile6. Post Like a Professional Job Seeker
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Who Is Jacob C. Alonzo?• User Experience Professional• Information Architect• Presenter & Strategist on
Using Social Media in the Job Search Process• Looking for his next and best
employment opportunity
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Feel Free To Add Me To Your Circle
Gplus.to/jacobalonzo
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Thank you