Commercials on Time Warner Cable Stations

Overviewó Description

Located in the beautiful King Harbor of Redondo Beach, California, Seaside Ice annually transforms the Seaside Lagoon’s scenic beach area into a holiday wonderland for the entire South Bay community of Los Angeles. For the 2008 inaugural season, Tom Kearney of Pinch Hit Productions and Scott Williams of Turtle Island Productions formed Seaside Ice, LLC to spearhead the project and its 5-year agreement with the City and business community.

Including ice skating sessions, music, DJ’s, films, holiday decorations, special events and parties, Seaside Ice combines ice elements and ocean sunsets to create a very special event for the entire family from mid-November through the holidays.

Open from November 11, 2009 – January 18, 2010, Seaside Ice’s second season will offer public skating for ten weeks during its seven-day-a-week schedule. Over 30,000 skaters are expected this year following last year’s 25,000+, as well as up to 85,000 total attendees, including all ages of skaters, birthday and corporate parties, and other functions. With a wildly successful publicity campaign during season one, attendance and excitement for this year’s event will increase dramatically including T.O.T. increases estimated by the promoters at 25% above average seasonal levels.

Seaside Ice is a family and community-oriented event that brings a significant increase in business to an otherwise idle section of the city over the winter season. With over 85,000 people expected to attend and view the event over a ten-week period, as the first season has shown, Seaside Ice will continue to create a vibrant new excitement in the area.

Overview (continued)ó Media

The event schedule provides a number of media outlets and positive exposure for Sponsors, the City of Redondo Beach and the entire King Harbor business community, including television news programs, magazine and newspaper articles, electronic media coverage, live broadcasts, morning magazine shows, reality television, and special appearances of celebrities, athletes and Olympians. Last year’s total value is estimated at $2,000,000.

2008-2009

Media Samples

Commercials on TWC

Channel 18 Japanese UBTV & Chinese

itSOuLA

Warner Bros’ TMZ

CBS Evening News w/Katie Couric CBS Evening News on Christmas Day

Overview (continued)ó Print & Other Media

• Street Banners

• Newspaper/Magazine Headlines & Stories

• Print Advertisements

• Coupons

• Radio Media & Mentions

• Internet Media

Overview (continued)ó Program Schedule

Seaside Ice will will be open for public skating from November 11 through January 18. Public skating will be open weekdays (during holidays) from 11am to 9:30pm and weekends from 10am to 10:30pm. In addition to public skating during these hours, school, church, and business groups will schedule times to enjoy the facility.

Bathing Suit Skate Days Night Skating Daily, Friday Night Disco & Special Events

Overview (continued)ó Special Events & Promotions

Tentative special events include a Grand Opening on November 11; L.A. Kings Snow Day; Bathing Suit Skate Days; Movie Nights; Santa’s arrival; Celebration of the King Harbor Boat Parade; Christmas specials on December 24 & 25; and a New Year’s Eve Party on December 31. Additional special events to be added include ice skating shows, exhibitions, and games.

Santa’s Arrival

L.A. Kings Snow Day

Opening Day

Sponsor Promotions

Overview (continued)ó Fee Structure

A fee of $12 - $14 will be charged for 1½-hour public skating sessions, including skate rental. Private party and group rates are available.

ó ConcessionsSeaside Ice offers food and beverages available for purchase on site. Additional provider designation is based on sponsorship arrangements. Alcohol can only be served during private functions as per City permit rules, with strict adherence to all local, state, and federal laws, and any applicable license and insurance requirements.

ó Local ImpactDuring an otherwise slow season for King Harbor businesses, the thousands of Seaside Ice attendees use parking facilities, hotels, restaurants, shopping, recreational activities, and other local business services. The site is maintained by an experienced staff, and audio levels are carefully managed in consideration of local residents, including the use of painted walls surrounding the chiller systems. Speakers are strategically placed to direct sound away from residents/hotel guests. Music is tastefully chosen to reflect the holiday season and family audience.

Chiller Unit Placement Chiller Walls Sand Sculptures

Relative ExperienceEVENT PRODUCTION/MANAGEMENT: Pinch Hit Productions

Pinch Hit Productions, established in 2002, is a media company specializing in independent filmmaking and creating local commercials for South Bay businesses, as well as creating TV shows for On Demand Pay Per View. In 2003, Pinch Hit Productions launched the Hermosa Shorts Film Festival. Five years later it has developed into one of California’s best film festivals. The LA Times called it “Innovative” and the Daily Breeze proclaimed Hermosa Shorts Film Festival a “Huge Success.” Showing over eighty films a year with submissions averaging over 600 films per year, Pinch Hit Productions has turned Hermosa Beach into a film destination for independent filmmakers from around the world. In 2006, Pinch Hit Productions started Seaside Cinema, a mobile movie theater which screens films though out the South Bay.

EVENT PRODUCTION/MANAGEMENT: Turtle Island Productions, Inc.Founded in 1997, Turtle Island Productions is an ideas-driven enterprise, offering creative management services in live shows & tours, television production, events & promotions, conferences & meetings, ice skating entertainment, and multimedia. Our innovative project management teams work on all levels of event creation, planning, marketing, sponsorship fulfillment, staffing, casting, direction, and choreography. Turtle Island created and co-executive produced the 2006 TLC series Ice Diaries, in addition to creating and producing four seasons of the American Open Professional Figure Skating Championships®, and a number of other skating specials such as Skate of Champions and Beverly Hills on Ice. Since 2004, TIP President Scott Williams has annually produced White Canvas Productions’ Brian Boitano Skating Spectacular on NBC. An accomplished skater himself, earning titles including U.S. Open and World Pro Champion, Scott has choreographed and directed skating specials like Cinderella on Ice, and Beverly Hills on Ice, and coached Michelle Kwan to a fifth World Championship crown and seventh U.S. National title in 2003.

STAGE CONSTRUCTION: All Access Staging & ProductionsAll Access Staging & Productions is a leader in the world of quality set construction and staging design. While they specialize in the concert touring industry, they also service the television, film, theatre, industrial, convention, display and installation markets. They offer the finest in craftsmanship and engineering. Their in-house capabilities go far beyond set design and stagecraft. They are experts in custom design work in many mediums such as plastics, foam and glass as well as aluminum, steel, wood and fabrics. Their professional team of show technicians, engineers, electricians, designers and graphic artists can take your ideas and turn them into an extremely efficient package. On February 8, 2007, All Access Staging & Productions won a Pollstar Award for Staging/Equipment Company of the year.

Pinch Hit ProductionsHermosa Shorts Film Festival Wrap Party

Turtle Island Productions, Inc.AT&T Park, San Francisco

Pinch Hit Productions/Seaside CinemaHermosa Shorts Film Festival Beach Screening

Turtle Island Productions, Inc.Ice Diaries on TLC

Relative Experience (continued)

Relative Experience (continued)Ice Information

It is our greatest joy to share the pure enjoyment of ice skating with our customers through the development of unique ice events and locations.

We collaborate with a broad range of developers and stakeholders to create one-of-a-kind events, bringing together local business interests, city officials, technicians, management and crews, all in the spirit of extraordinary entertainment.

Seaside Ice loves to make ice for all skaters, from beginners to Olympians. We have traveled the world of skating to share our experience, working tirelessly to make ice skating a memorable experience.

DESTINATION ATTRACTIONS

HOLIDAY ICE RINKSSEASONAL ICE RINKS

TV, FILM & ICE SHOWS

ScheduleOperating seven days a week, Seaside Ice will be open for general skating and private parties from November 11, 2009 through January 18, 2010 at the Seaside Lagoon in Redondo Beach.

Open all holidays including Thanksgiving, Christmas Eve, Christmas Day, New Year’s Eve & New Year’s Day

Public skating sessions:

Mon – Thurs: 2:30pm – 9:30pm

Fri: 2:30pm – 10:30pm

Sat: 10:00am – 10:30pm

Sun: 10:00am – 9:30pm

School holiday schedule:

Mon – Thurs: 11:00am – 9:30pm

Sponsor Exposureó Sponsor Branding Opportunities

With all the excitement surrounding Seaside Ice, this is a fantastic opportunity for sponsorship promotion and positive brand association. Starting with a poster campaign blanketing the South Bay, Seaside Ice will again produce a TV commercial to be broadcast in the greater Los Angeles area as well as print and radio advertisements. The banner placements in Redondo Beach include locations on Pacific Coast Highway, where 360,000 motorists pass each day. Sponsor banner placement at the rink provides Sponsors with high-impact, positive impressions in visible locations to both participants and viewers. The estimated 85,000 visitors will enjoy a winter wonderland on the beach of Southern California, a memory to last a lifetime.

ó Promotional Materials Advertising Eventó Radio Sponsor ó Television Sponsoró Electronic media (including Web site, blogs, MySpace postings)ó Newspaper advertisements & articlesó Flyersó Postcards

ó Promotional Materials at the Eventó Signageó Live mention of Sponsor at regular intervalsó Logo/commercial broadcast on giant screen at eventó Handbillsó Product sampling & display opportunities

Sponsorship Opportunities Title or

Presenting $50-75K

Gold Sponsor $25,000

Silver Sponsor $10,000

Bronze Sponsor $5,000

Rink Sponsor $1,500

Media Partners

EVENT NAMING RIGHTS SPONSOR Title Sponsor name incorporated in brand at $75,000 + level

“PRESENTED BY” SPONSOR included in all materials at $50,00 0 level

REDONDO BEACH STREET BANNERS 4 banners (50+ days total)– logo size dependent on level Exposure to over 300,000 motorists per day!

ALL ADVERTISING INCLUSION print /radio/television/Web page/posters/flyers/press releases

EXCLUSIVE BANNER AT SEASIDE LAGOON large banner at entrance with co mpany logo and info

RADIO & TELEVISION MENTIONS on partnering media stations & local event coverage

COMPANY OR PRIVATE PARTY priority choice of date and no rink rental charge

EXCLUSIVE COUPON DISTRIBUTION only available at your business or with your product

LOGO ON ZAMBONI-50+day’s exposure ON-SITE BIG-SCREEN ADVERTISING-daily for 50+ days

PA ANNOUNCEMENTS–mentions daily for 50+ days SCHOOL SPONSOR–logo on postcard mailer to schools DISCOUNTS FOR EMPLOYEES savings on admission for employees and family members

OPENING DAY FREE SKATE SPONSOR–official sponsor of 2-hour FREE skate

DASHER BOARD–in the ice rink area (50+ days) Trip le Double ADVERTISING INCLUSION–print/posters/flyers/web page/coupons

SPONSOR PROMOTIONAL MATERIALS ALLOWED at the venue for 50+ days

LOGO ON EVENT WEB SITE WITH LINK–1 year ACKNOWLEDGEMENT AT GRAND OPENING PARTY kickoff party for sponsors and city

COMPLIMENTARY TICKETS 100 75 50 35 12

Title Sponsor – Minimum bid: $75,000

§ Company name will be incorporated into the event title, and logo of Title Sponsor will be included in all events, including advertising mediums and press releases.

§ Company logo on Redondo Beach street banners in three locations.§ :30 commercial of event to be played in the greater Los Angeles area with Title

Sponsor message attached.§ Sponsor to have most favorable space at event for branding.§ Audio mention throughout each day of event.§ Inclusion in all electronic media including Web site, blogs, MySpace.§ :30 commercial or short film broadcast on huge jumbo screen during each week

of event.§ Brand awareness in all newspaper ads, posters, flyers and postcards.§ Category exclusivity.§ Ability to host and cater private holiday events and custom promotional events.§ Free team-building sessions and party for key sponsor.§ Key booth space for Title Sponsor.§ Discounts for employees and 100 complimentary tickets.§ Triple dasher board signage.§ Promotional materials allowed at venue.

Presenting Sponsor - $50,000

§ Company name and logo of Presenting Sponsor will be included in all events, including advertising mediums and press releases.

§ Company logo on Redondo Beach Street Banners in three locations.§ :30 commercial of event to be played in the greater Los Angeles area with

Presenting Sponsor to be mentioned.§ Sponsor to have favorable space at event for branding.§ Audio mention thoughout each day of event.§ Inclusion in all electronic media including Web site, blogs, MySpace.§ Commercial or short film broadcast on jumbo screen each week of event.§ “Presented by” in all newspaper ads, posters, flyers and postcards.§ “Presented by” or Sponsors name and logo on street banners including locations

on Pacific Coast Highway.§ Acknowledgement at Grand Opening Party.§ Free sessions for team-building party for key sponsor.§ Key booth space for Presenting Sponsor.§ Discounts for employees and 100 complimentary tickets.§ Double dasher board signage.§ Promotional materials allowed at venue.

Gold Sponsor - $25,000

§ Company name and logo will be included in all event advertising.§ Maximum five Gold Sponsors.§ Company logo on Redondo Beach street banners in three locations.§ Large Company banners/sign can be displayed in high visibility at venue.§ Press mention in all PR articles submitted to media.§ Logo included in :30 commercial broadcast in the greater Los Angeles area.§ Free sessions for team-building party.§ Commercial played on a jumbo screen during the event.§ Radio and television mentions on partnering media stations.§ Exclusive coupon distribution and discounts with your product.§ PA announcements daily.§ Discounts for employees and 75 complimentary tickets.§ Double dasher board signage available.§ Promotional materials allowed at venue.§ Electronic media exposure including Web site - one year.§ Acknowledgement at Grand Opening Party.

Silver Sponsor - $10,000

ó Company name and logo will be included in all event advertising.ó Press mention in all PR articles submitted to media.ó Logo included in :30 commercial broadcast in the greater Los Angeles area.ó Free sessions for team-building party.§ Commercial played on a jumbo screen during the event.ó Priority dates for company or private party.§ PA Announcements daily.§ Discounts for employees and 75 complimentary tickets.§ Dasher board signage.§ Promotional materials allowed at venue.§ Electronic media exposure including Web site – one year.§ Acknowledgement at Grand Opening Party.

Bronze Sponsor - $5,000

ó Company name and logo will be included in all event print promotional materials and advertising.

ó Company banners/signs can be included during event – various sizes at different fee levels.

ó Complimentary skating party for up to 20 guests – no rink charge.ó PA announcements daily.§ Discounts for employees and 35 complimentary tickets.§ Dasher board signage.§ Electronic media exposure including Web site – one year.§ Acknowledgement at Grand Opening Party.

Rink Sponsor - $1,500

§ Discounts for employees and 12 complimentary tickets.§ Dasher board signage space (does not include approx. $150 print & install fee).§ Acknowledgement at Grand Opening Party.

Media Sponsor - $20,000 media trade

ó Company name and logo will be included in all event promotional materials and advertising.

§ Discounts for employees and complimentary tickets.§ Dasher board signage (does not include approx. $150 print & install fee).§ Promotional materials allowed at venue.§ Logo inclusion in advertising – print, posters, flyers.§ Electronic media exposure including Web site – one year.§ Acknowledgement at Grand Opening Party.

Past Sponsors