SEASONAL RECRUITMENTMarion Anne Wineinger

Audubon Nature Institute

Human Resources Intern

Spring 2015

AGENDA Let’s answer some questions.

AGENDA

•When is the best time to begin recruitment for seasonal hires?• Hint: what type of bird gets the most worms?

•What are the most popular recruiting sources for seasonal employees?• Popular Organizations and Businesses to Partner with

• Popular Sourcing Pipelines

•Most Popular Recruitment Source

•What are the benefits of recruiting current seasonal employees?• Active v. Passive

• Spotlight on Six Flags Over Texas

•Final Thoughts

BEST TIME TO START RECRUITMENT

“Time after time” -Cyndi Lauper

SURVEY SAYS…

•Recruiting.com’s Top Tip3:

START

EARLY!

RESEARCH SAYS…

0

1

2

3

4

Start Month for Summer Recruitment Frequency

START

EARLY!

January February March

POPULAR RECRUITMENT SOURCES

“I know about popular.” - Glinda, Wicked

RESEARCH: POPULAR PARTNERSHIPS

RESEARCH: SOURCING PIPELINES USED

0

0.5

1

1.5

2

2.5

3

3.5

Seasonal Recruitment Pipelines Frequency

High Schools WebsiteColleges

RESEARCH: AND THE OSCAR GOES TO…

I would like to thank the academy.

TOP 3 TIPS FOR A COMPANY WEBSITE:

•Easy and quick access to the “Careers” section

•Accurate job postings

•Connected to social media. 1

SOMETHING’S MISSING…

HIRING MATURE SEASONAL WORKERS: •Contrary to popular stereotypes, research shows that older workers are:

•Less resistant to change than younger workers

•Less likely to leave the organization

•Less likely to miss work

•Interested in learning new things

•Able to keep up with technology 2

HIRING MATURE SEASONAL WORKERS: •Benefits for employers:

•Fewer unfilled positions

•Continued access to key institutional knowledge

•Workers who are motivated and engaged

•Workers who are productive and reliable

•Workers who can apply life and job experiences 2

STRATEGIES TO RECRUIT MATURE EMPLOYEES:•Plan to recruit mature workers from the start

•Include mature workers in messaging

•Identify sources of talent that will include older adults

•Seek partners that will help recruit older candidates

•Post jobs in locations where mature workers and retirees are likely to look

•Go to seminars and career fairs

•Actively seek publicity

•Prepare and incentivize recruiters 2

RETURNING SEASONAL EMPLOYEES

“Baby come back.” - Hall and Oats

PROS OF RECRUITING PAST SEASONAL HIRES

1. Cheaper to hire Less time needed to training

2. Already aware of the company standards

3. Comfortable with the work environment

4. Already aware of the employee’s personality Their strengths and weaknesses

RESEARCH: ACTIVE VS. PASSIVE

Active

Passive

Recruitment of Current Seasonal Employees

The company reaches out to seasonal employees about returning next year and offers preference to those that choose to return.

The option to return is available, but the company does not

reach out to the employee to return.

SIX FLAGS OVER TEXAS: SPOTLIGHT

• Six Flags Over Texas’ Active Recruitment Strategy: • Hiring fair at the end of the season

• Employees that attend the hiring fair are given

preference for next year

• Encourages employees to return in the future

FINAL THOUGHTS

•Start recruitment as early as possible•Mid to late January

•Partner with organizations and develop relationships with local high schools and colleges

•Focus on having a clear and accessible website

•Tap into the mature seasonal employee market

•Actively recruit current seasonal employees

•But…

ALWAYS REMEMBER:

“You can’t teach employees to

smile. They have to smile

before you hire them.”

- Arte Nathan, Wynn Las Vegas

THANK YOU Any Questions?

WORKS CITED

1 Bersin, Josh. "The 9 Hottest Trends in Corporate Recruiting." Forbes. Forbes Magazine, 4 July 2014. Web. 20 Apr. 2015.

2 Paullin, Cheryl, Ph.D. "The Aging Workforce: Leveraging the Talents of Mature Employees." Effective Practice Guidelines Series. The Aging Workforce: Leveraging the Talents of Mature Employees (n.d.): 6, 12-13, 22. SHRM. SHRM Foundation. Web. 11 May 2015.

3 "5 Tips for Strengthening Your Seasonal Recruiting -Recruiting.com." Recruiting.com. N.p., 31 Oct. 2013. Web. 20 June 2015.