Secrets of Successful Management Companies

“You Are Your Company”

AppFolio

Complete Solution Includes:

Web-Based Property Management Software

•Property management and accounting

•Online rent collection (free)

•Prospect / guest card tracking

•Marketing

•Website

•Payment processing

•Online applications

•Resident Screening

So You Run A More Successful Business

• Leading Education Provider

• Apartment-Industry Specific Training

• Vision Learning Management System (LMS)

• www.gracehilllearning.com

• Community of Professional Real Estate Managers• Membership – All Property Types, From Site to CEO• Advancing the Profession• Credentials – CPM®, ARM®, ACoM, AMO®

• Code of Professional Ethics

• Real Estate Management Education• Core Competencies for success…and more• Maximize the Value of Real Estate Assets• Classroom and Self-Paced Online

• Industry Knowledge and Resources• Asset/Financial Management, Leadership, Talent Management,

Company Management, Building Operations

www.irem.org

You Are Your Company

Secrets of Successful Management Companies

Presented by

K. David Meit, CPM®, ARM®

President & CEO

Oculus Realty, LLC AMO®

Serving metropolitan Washington, DC

Real Estate Investment, Management & Consulting

•Multifamily Property ManagementoConventionaloRent Regulated

•Retail Property Management

•Predevelopment Consulting

•Acquisition Due Diligence

•Market Studies

•Property Operations Review

Creating Value Through Operationswww.oculusrealty.com

Company History

Real Estate Investment, Management & Consulting

• Founded in 2010

• Leveraged 20+ Years Operations Expertise

• Leveraged Market Conditions

• Focused on Specific Niche

o 50-150 units

o DC Rent Control

o Private Investors & Family Offices

Creating Value Through Operationswww.oculusrealty.com

POLLING QUESTION

A. Founder

B. Senior Executive

C. Manager

D. Other

E. Itching to become your own boss…

In what capacity are your attending today’s webinar:

You Are Your Company

SIZZLE

You Are Your Company

Train & Develop

• Formal: logical thinking, problem solving & writing skills

• Informal: trade skill training & development

• Knowledge: trade journals, business publications, related books, newsletters, online resources, trade shows

 

Steak

POLLING QUESTION

A. Marketing

B. Finance/Accounting

C. Legal/Regulatory

D. Operations

E. Who has the time?

In what area have you recently sharpened your professional skills:

You Are Your Company

Become Accredited

• Trade associations: IREM, CCIM, NAA, BOMA, NAR, NARPM, ULI, etc.

• Business associations: BBB, Chambers of Commerce, etc.

• Licensing

Steak

You Are Your Company

Lead Your Team

• Internal: vision, culture, guiding principals, mission

• External: civic associations, community organizations, trade associations

 

Steak

You Are Your Company

Manage Your Team

• Hire right

• Delegate

• Communicate

• Provide feedback

• Provide Efficient Tools

 

Steak

You Are Your Company

Experience

• Put in the Time

• Make Errors (lots of them!)

• Develop your Toolkit

Steak

You Are Your Company

rep·u·ta·tion [rep-yuh-tey-shuhn] noun 1. the estimation in which a person or thing is held, especially by the community or the public generally; repute: a man of good reputation. 2. favorable repute; good name: to ruin one's reputation by misconduct. 3. a favorable and publicly recognized name or standing for merit, achievement, reliability, etc.: to build up a reputation. Source: Dictionary.com

Steak & Sizzle

You Are Your Company

Present Yourself

• Dress the part

• Fly the flag

• Be engaged

• Speak with enthusiasm

• Practice business etiquette

Sizzle

You Are Your Company

Network Face-to-Face…

• Time

• Business: direct & ancillary

• Civic: stay local

• Community: volunteer

• Professional: trade shows

• Golf (seriously)

Sizzle

POLLING QUESTION

A. Committee Chair

B. Event Volunteer

C. Fundraising

D. Oh, I’ll start today….

In what capacity have you recently served in one or more of your local trade associations:

You Are Your Company

…and Network More Online

• Social Media: LinkedIn, Facebook, Twitter, Google (choose professional connections wisely)

• Blog regularly: company website, social media, Tumblr, Pinterest

• Curate special interest groups: LinkedIn, Bigger Pockets, etc.

• Volunteer: AllExpert, Quora, Multifamily Insiders, etc.

Sizzle

POLLING QUESTION

A. Facebook

B. Twitter

C. LinkedIn

D. Xing

E. Google +

Which social media platform do you find most helpful in developing your professional network:

You Are Your Company

Become a Thought Leader

• Find the time – no excuses

• Write for trade publications (hire a ghostwriter)

• Write OpEd pieces for local newspapers (hire a PR firm)

• Sustain online presence: blogging, volunteering expertise, etc.

Sizzle

You Are Your Company

K. David Meit, CPM®, ARM®

kdmeit@oculusrealty.com(301) 563-9021 x101

http://www.linkedin.com/in/kdavidmeit

https://www.facebook.com/oculusrealty

https://twitter.com/oculusrealty

Contact

You Are Your Company

• AppFolio – http://www.AppFolio.com

• IREM - http://www.irem.org/

• BOMI - http://www.bomi.org/

• NAA - http://www.naahq.org/

• NARMP - http://www.narpm.org/

• NAR - http://www.realtor.org/

• ULI - http://www.uli.org/

• BBB – http://www.bbb.org/

• Xing – http://www.xing.com/en

• AllExperts - http://www.allexperts.com/

• Quora - https://www.quora.co

• Manta - http://www.manta.com/

• Bigger Pockets - http://www.biggerpockets.com/

• Multifamily Insiders - http://www.multifamilyinsiders.com/

• PropertyManager - http://www.propertymanager.com/

• APTly - http://www.naahq.org/blog

Resources