section divider: heading intro here. impact measurement in a post csr world ian clifford, 10...
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Section Divider: Heading intro here.
Impact measurement in a post CSR world
Ian Clifford, 10 November 2010
Internet novice
Early Adopter
Functional use
Communications
Information
Transactions
Content creator
Entertainment
Social web
The digital journeyThe use of digital technologyto improve the lives and life chances of all citizens and the places in which they live.
Or is it just empowerment?
“Doing my music on the computers calms me down. It’s like I’m a different person now. If I hadn’t come here, I reckon I’d be in a cop station somewhere. I certainly wouldn’t be getting an education, and qualifications and stuff. I missed so much school - most of Year 7 and 8 and 9 - but now I feel like I’ve caught back up. I’ve made it right.”
Graham, Leeds
Top 20 countries by % of population online (2010)
June 2010 data from:http://www.internetworldstats.com/top20.htm
30.1m adults use the internet daily … BUT 9.1m never use it
Source: ONS 2010
Who is offline? (has NEVER used the internet)
› Age is a key factor…› 60% of the over 65s have never used the internet› 68% of people who are widowed› 55% of people with no qualifications› 31% of people earning less than £10,399› 29% of people from the North East of England› 21% of women
Source: ONS 2010
Where: there’s a North-South divide
All UK: 18% never used Source: ONS 2010
2% 4% 7% 8% 10%26%
55%
0%10%20%30%40%50%60%
2% of people in the highest income category (>£40,000) have never used the internet, compared to 31% of those in the lowest income (<£10,399) category
It is a case of social equality
Source ONS 2010
55% of people without any qualifications have never used the internet, compared to 2% with a degree
Products› Myguide.gov.uk› OnlineBasics.co.uk› HelpPassITon.co.uk› Internet buttons
› 3500 public venues in England› Libraries, Voluntary Sector, Education› 80% of most deprived MSOAs
UK online centres
Campaigns
If all UK digitally excluded adults got online and made one digital contact with Government each month, this would save the Government £900 million per year
PwC & Martha Lane Fox
“The Economic Case for Digital Inclusion”
www.raceonline.org/resources Oct 2009
Only 15% of people living in a deprived area have used a local or central government online service or website in last year
Ofcom, March 2009
NHS Choices
› A visit to NHS Choices costs the NHS £0.46› A call to NHS Direct at £16.54 › A walk-in centre appointment at £30.58› A visit to the GP at £36› and a visit to A&E £82.60
37% of NHS Choices visits save a GP visit …
Source: Imperial College, NHS Choices Benefits Realisation, 2010
Measuring centre impactSupported individuals are saving far more
contacts than expected
› 16% Less than 1 contact or visit a month
› 22% 1 contact or visit a month
› 34% 2-4 contacts or visits a month
› 8% 5-9 contacts or visits a month
› 7% 10 or more visits a month
UK online centres 400 learners surveyed Aug-Nov 2010
Channel shift impact of UK online centre interventionCounting since April 2010 ….›By end Nov £7m in channel shift savings.›By end Dec £10m savings›By end March 2011 £21m savings (originally estimated £10m)›By end March 2012 £87m savings (£38m)›By end March 2013 £230m savings (£88m)
Typical Local Authority impact
Within a typical Local Authority area
› c25 UK online centres organisations
› c2000 beneficiaries per year
› £109k in first year, £211k by 2nd year
Get online week •18th – 24 October 2010 – 28,255 myguide registrations •October 2010 – 63,650 myguide registrations •Game based learning activity ‘Splash and grab’ •Get online week 2011 – 17th – 23rd October
New Year campaign •January and February 2011•BBC First click TV and Radio trails •Partnerships with Race online 2012 partners including the BBC & JCP champions
UK online centres offer: campaigns
“When I think about how things were less than a year ago – I could barely get out of bed before lunchtime. Now, I have qualifications and I know exactly what I want to do with my life. UK online centres has helped me in so many ways – I get up early, I’m off the drink, and I want to help other people to do the same. I’m determined to push myself to the limit, and beyond. I know I can do it.”
Lukas, Liverpool
Thank You
www.ukonlinecentres.com/getinvolved
@Telecentres