seed library branding
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NATIONAL SEED LIBRARYBRANDING PROCESS JOURNAL
Shiia Howww.behance.com/shiia
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NATIONAL SEED LIBRARY
HEADQUARTERS San Francisco, California
COMPANY INFORMATION Volunteer Project, Alternative Plant Production
SCOPE OF COMPANY National Corporation
TARGET MARKET Primary target: local farmers, organic food producers, gardeners. Secondary target: local community members with interests. Seed Library is a volunteer-only project that welcomes local community members across the United States to participate in the environmentally friendly process of growing plants in their own yards/farms.
PRODUCTS AND SERVICES The process is simple: residents choose from a list of seeds available in the Seed Library collection, borrow and plant the seeds. After they have harvested their crops, they save the seeds from the heartiest and healthiest of their harvest and return the seeds to the same branch. Over time, each National Seed Library branch will include a wide selection of seeds that are best suited to each micro-climate since they have grown to full fruition, responding to the local soil, climate, and plant/animal diversity. Plant Growing & Seed Saving Classes are available online and onsite.
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CREATIVE PROCESS BLACK & WHITE COLOR
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#C3D500#6C3331
VERSION 1 VERSION 2
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#C3D500#6C3331
VERSION 1 VERSION 2
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CREATIVE PROCESS ORIGINAL FINAL
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Sequence01Short Description: Search about howto grow plants on seedlibrary.org,take notes.Transition In: Fade inVideo Image: On a desk indoorBackground Muisic: <Happy Farmer>By Robert Schumann 00’:19”-00’:21”Audio Recorded: Clicking keyboardTransition Out: CrossfadeEstimated Time of Take: 0-2sec
Sequence02Short Description: Walk through and pick one bottkle of seeds from the shelf.Transition In: CrossfadeVideo Image: In the library, close shoot on the hand holding a bottleBackground Muisic: <Happy Farmer>By Robert Schumann 00’:22’’-00:’24’’Audio Recorded: FootstepsTransition Out: Camera moving furtherto show the whole library of many shelvesEstimated Time of Take:3-5sec
Sequence03Short Description: watering plants,slightly touching them with love.Transition In: WipeVideo Image: In a backyard, close shootBackground Muisic: <Happy Farmer>By Robert Schumann 00’:25’’-00’:27’’Audio Recorded: Water dripsTransition Out: Fade outEstimated Time of Take: 6-8sec
Sequence04Short Description: A butterfly flies into theroom through window and stop on the flowers in a vase.Transition In: Fade inVideo Image: By the window, everythingstay still except the butterfly.Background Muisic: <Happy Farmer>By Robert Schumann 00’:28’’-00’:29’’Audio Recorded: Birds singingTransition Out: CrossfadeEstimated Time of Take: 9sec-10sec
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Sequence05Short Description: Return the seedsto the library, waving hands say bye.Transition In: Crossfade Video Image: In the library, close shootBackground Muisic: Happy Farmer>By Robert Schumann 00’:30’’-00’:31’’Audio Recorded: noneTransition Out: Fade outEstimated Time of Take: 11-12 sec
Sequence06Short Description: The two seeds in the bottle of last scene start to rotate and become larger moving to the center,stop looking like the logo, title “SEEDLIBRARY” flash for 1sec.Background Muisic: <Happy Farmer>By Robert Schumann 00’:32’’ fade out Transition Out:Fade outEstimated Time of Take: 13-15sec
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Sequence01 Short Description: Search about how to grow plants on seedlibrary.org, take notes. Transition In: Fade in Video Image: On a desk indoor Background Music: <Happy Farmer> By Robert Schumann 00’:19”-00’:21” Audio Recorded: Clicking keyboard Transition Out: Crossfade Estimated Time of Take: 0-2sec
How to grow plants|
Sequence02 Short Description: Walk through and pick one bottle of seeds from the shelf. Transition In: Crossfade Video Image: In the library, close shoot on the hand holding a bottle Background Music: <Happy Farmer By Robert Schumann 00’:22’’-00:’24’’ Audio Recorded: Footsteps Transition Out: Camera moving furtheR to show the whole library of many shelves Estimated Time of Take:3-5sec
Sequence03 Short Description: watering plants, slightly touching them with love. Transition In: Wipe Video Image: In a backyard, close shoot Background Music: <Happy Farmer> By Robert Schumann 00’:25’’-00’:27’’ Audio Recorded: Water drops Transition Out: Fade out Estimated Time of Take: 6-8sec
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Sequence04 Short Description: A butterfly flies into the room through window and stop on the flowers in a vase. Transition In: Fade in Video Image: By the window, everything stays still except the butterfly. Background Music: <Happy Farmer> By Robert Schumann 00’:28’’-00’:29’’ Audio Recorded: Birds singing Transition Out: Crossfade Estimated Time of Take: 9sec-10sec
Sequence05 Short Description: Return the seeds to the library, waving hands say bye. Transition In: Crossfade Video Image: In the library, close shoot Background Music: Happy Farmer> By Robert Schumann 00’:30’’-00’:31’’ Audio Recorded: none Transition Out: Fade out Estimated Time of Take: 11-12 sec
Sequence06 Short Description: The two seeds in the bottle of last scene start to rotate and become larger moving to the center, stop looking like the logo, flash for 1 sec. Background Music: <Happy Farmer> By Robert Schumann 00’:32’’ fade out Transition Out: Fade out Estimated Time of Take: 13-15sec
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BorrowA bottle of Harvest
National Seed Library welcoms local farmers and people who are interested in growing organic foods and plants in their back yards to donate or borrow seeds. We help save costs of cultivation, keep good quality of food and do well in our microclimates.
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BorrowA bottle of Harvest
National Seed Library welcoms local farmers and people who are interested in growing organic foods and plants in their back yards to donate or borrow seeds. We help save costs of cultivation, keep good quality of food and do well in our microclimates.
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CREATIVE PROCESS ORIGINAL FINAL
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Borrow a bottle of harvest.
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CREATIVE PROCESS LETTEREAD BUSINESS CARD
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NATIONAL SEED LIBRARYusseedlibrary.org415.xxx.xxxx1234 xxx Street, Suit 102San Francisco, CA 94105
NATIONAL SEED LIBRARYusseedlibrary.org415.xxx.xxxx1234 xxx Street, Suit 102San Francisco, CA 94105
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Shiia Ho executive director
1234 xxx Street, Suit 102San Francsico, CA 94105www.usseedlibrary.org
