semper voluptas - gabriel meffre voluptas our values are our long-term strengths 2016 corporate...
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2013/2014 20152012201120102009200520042003200220012000199719931936...
Maison Gabriel Meffre
founded in Gigondas
ISO 9002 Quality
procedure launched
HACCP method adoption
ISO 9002 certification
Creation of the CHSCT committee
Waste treatment plant built
within the Gigondas site
ISO 9001 certifi
cation
IFS certification
BIO/Organic certifi
cation (cellar, p
ackaging,
storage)
Wine assessments/a
nalysis internalised
Carbon footprint evaluation
1st staff “T
erroir Disco
very Day”
Participation in the “Vin Adelphe Eco-Productio
n guide”
3D review with COOP France and CRITT PACA
3D group membership (CSR Agro in 2015)
Contribution to establishing the National IS
O
26000 Guide for the Wine industry
AFAQ 26000 evaluation –
achieved level 3BRC certifi
cation
Terra Vitis® award for our estates and
“integrated agriculture” ch
arter
Thank you :
We’d like to thank all our colleagues for their daily work and commitment
to Corporate Responsibility. We would also like to thank all of our
partners, clients, suppliers, counterparts… Their trust is proof of our success. ”
In June 2015, Gabriel Meffre was named a “responsible company” for its voluntary corporate social responsibility (CSR) procedure when it “passed” level 3 of 4 in the AFAQ 26000 evaluation.Being recognised for our environmental, social and economic contribution is the fruit of all our em-ployees constantly adapting and working on a business project that began in 2011. What makes it even more remarkable is that Gabriel Meffre is one of few wineries in the South of France to be evaluated thus far.
More than anything, it’s a great responsibility as a leading winery in the Rhône Valley, anchored in the famous terroir of Gigondas since 1936. At the heart of our business strategy, it ensures we maintain quality relationships with our stakehol-ders: employees, clients, suppliers, partners and service providers.
However, this is nothing new. The following pages will tell you about countless projects that reflect over 15 years’ worth of contributions to sustainable development.
As we’re celebrating our 80th anniversary in 2016, our social engagement is all the more logical as our company’s 4 core values - passion, respect, innovation and sharing - form its foundations. The 4 vital commitments presented in this report embody these values and fuel everything we do in our progress towards the future.
Here is the first review of our responsible actions. Happy reading !
Eric Brousse, CEO
“Editorial
Eric Sallot Etienne Maffre Eric Brousse
Corporate Responsibility key dates
KNOWLEDGE transfer Building responsible relationships with all our partners
INNOVATION and demand for qualityEncouraging innovation and qualityof service for our clients and consumers
RESPECT for a unique environmentGrowing our vineyards in keeping with a privileged natural winegrowing legacy
PASSION for peopleMaking our staff part of our company’s success and commitments
SUMMARY
VALUES Commitments Actions
Figu
res d
ated
31/
12/2
014
Owner of Domaine de Longue Toque, Gigondas and manager of Château Grand Escalion, Costières de Nîmes
Long-term partnerships with around 50 producers in the Rhône Valley, Languedoc & Provence with some going back over 20 years
Modern, efficient, BRC/IFS-approved production equipment A 5000m² storage and shipping platform, specially designed for ideal wine
storage conditions Wines appreciated in France and worldwide by opinion leaders & consumers
(Bettane & Desseauve Guide, Hachette Guide, Wine Spectator, French & international competitions, Robert Parker, Decanter)
An internal team of 10 winemakers. A close collaboration with Rhône Valley enologist, Philippe CAMBIE
70haof vineyards awarded “Terra Vitis® – Integrated Agriculture”
Presence
on 5continents
75%for export
18million bottles sold,
43million t turnover
123 employees
1936Négociant-Producer founded in Gigondas in 1936
1st region for organic, or in conversion to organic, vineyards
2nd largest French winegrowing region in terms of AOP vineyard surface area after Bordeaux
RHÔNE VALLEY
About Maison Gabriel MEFFRELeading winery in the Rhône Valley and South of France
Côte-Rôtie
CondrieuChâteau Grillet
Saint Joseph
Crozes-Hermitage
Hermitage
VALENCE
Côtes du Rhône
Grignan les Adhémar
Rasteau
GigondasVacqueyras
Ventoux
Luberon
AVIGNON
Châteauneuf-du-Pape
Languedoc
Paris
Rhône Valley
Average age
ExecutivesHandling agents
Average length of service
Gender equality
Staff turnover
OHS staffCARSAT-trained internal safety managers
Workplace accident rateWorkplace accident severity ratebetween 2012 and 2014 (Gigondas site)
Training budget
CSR-trained staff
Maintenance of a high level of annual investment
41,7 years34,8%35,6% vs 13% in the sector (GRI LA1)+ 7,5% vs 2012
12,9 years vs 10,5 years in the sector (GRI LA2)
52,2% women vs 41% in the sector (exc. sales reps - GRI LA1)
15,1% vs 54,3% in companies with over 50 employees in France (2013-DARES)
24%10
47,1% 6,92%5,82% 1,16% (GRI LA7)
1,74% of the group’s totalsalary budget (GRI LA10)
100%+/-1 million d/year
SUCCESS INDICATORS*
b Deeply committed management team to encourage dedicated, experienced and loyal staff.
b Ethical and social charter in respect of Human Rights provided to all staff and partners.
b Provision of suitable material resources to ensure good working conditions.
b Major OHS action plan : training in internal safety to prevent the risk of accidents.
b Improved load carrying and handling following bottles being made lighter.
b Establishment of an internal promotion, personal development and training policy.
b Foundation of a Participatory Innovation Committee with 16 leaders representing each of the company’s departments and encouraging the production of CSR ideas.
b Participatory actions and internal communication : “Discover Our Vineyards” days every two years since 2011, regular staff meetings, internal competition to name the CSR mascot, annual newsletter with a CSR section, Intranet.
KEY ACTIONS
Involve the employees in our projects and secure social dialogue.
Provide our staff with a safe working environment, well-being and the chance to flourish.
Ensure fair and respectful management.
MAIN GOALS
*2014 indicators
x
x
« Working conditions have evolved significantly since I joined in 2002. The installations have been renovated and top quality equipment has been installed : cross-flow filtration, electro dialysis stabilisation, safety equipment
etc. Each technical change has enabled us to build on our skills. On a day-to-day basis, our managers listen to our suggestions for improvement; it’s positive. I also really enjoy the Discovery Terroir Days every two years. They give us the chance to spend time together and break down barriers between departments. »
Alain Privat, cellarman
Pass
ion
for
peop
leM
akin
g ou
r sta
ff pa
rt of
our
com
pany
’s su
cces
s and
com
mitm
ents
« A company is installations, equipment, products… but first and foremost it’s the men and women whose daily commitment and values propel it forward. » Eric BROUSSE, CEO
• Among our 160 identified stakeholders, define the 4 or 5 most important in terms of mutual influence and improve our dialogue with them.
AREA FOR IMPROVEMENT
0,0
50,0
100,0
150,0
200,0
250,0
300,0
350,0
COD in mg/lt BOD 5 in mg/lt TSS in mg/lt
2011 2012 2013 2014 CEPI LIMIT
CEPI : Classified Environmental Preservation InstallationCOD : Chemical Oxygen Demand DBO 5 : Biochemical Oxygen Demand (5 days) TSS : Total Suspended Solids
• Make our energy indicators official.• Understand, characterise and develop pro-biodiversity actions.• Share our best environmental practices with our wine-making partners.
AREAS FOR IMPROVEMENT
-18% = 11,800 m3 of water vs a 12% rise in production
-65%
-1,5 tons
71%
-28% compared to volumes produced
Water consumption between 2010 and 2014
Phytosanitary purchases/ha on our estatesbetween 2011 and 2015
Paper consumption (A4 reams) between 2011 and 2014
Recycling of non-hazardous industrial waste (glass, plastic, cardboard, paper etc.)
Tonnage of waste produced between 2009 and 2014
Treatment plant performance far superior to regulations.
SUCCESS INDICATORS*
b Adjustments to improve cleaning in the cellar.
b Cross-flow filtration process for our wine.
b SUSTEEN review (European project) to improve wa-ter management.
b EDF renewable energy contract ensuring that at least 21% of the energy supplied comes from renewable re-sources (2015).
b Sustainable and integrated Terra Vitis® wine growing on our estates (since 2005) and use of organic fertiliser.
b Integrated management and paper sorting (front/back printing, black/white as standard) since 2012.
b Construction (started in 2002) and management of a waste management plant on our Gigondas site.
b Massal selection from hundred-year-old vines on the Domaine de Longue Toque to encourage biodiversity.
b Creation of soil pits on the estate for better knowledge of our land.
b Buildings integrated into the landscape.
KEY ACTIONS
Protect biodiversity.
Limit our greenhouse gas emissions and recycle waste.
Reduce our water and fossil fuel consumption.
MAIN GOALS
« We have always been based in Gigondas and we’re fortunate to be in the heart of a natural winegrowing legacy which we must protect. Everything we do, from vine to bottle, must reflect this commitment. » Etienne MAFFRE, Vice-president
Res
pect
for
a un
ique
env
iron
men
tC
ultiv
ate
our v
iney
ards
in k
eepi
ng w
ith a
priv
ilege
d na
tura
l win
egro
win
g le
gacy
*2014 indicators
• Improve our eco-design charter.• Develop responsible communication by making employees aware of “responsible actions”.
AREAS FOR IMPROVEMENT
-1950 tonsequal to 1390 tons GES CO -14%-17% in 5 yearsvs 9% rise in sale volume
731
over 16,000 per year
19 new projects under review
Glass savingsbetween 2009 and 2014Average bottle weight
Customer complaints / bottles sold rate (2009-2014)
Awards and recommendationssince 2008
Wine analyses completed
Innovation Committee
Listed in the top wine reviews : Bettane & Desseauve Guide, Wine Spectator, Decanter etc.
SUCCESS INDICATORS*
b Design new types of bottle closures to meet high de-mand from our clients.
b Update the rinsing/drawing/corking unit to improve working conditions and save water.
b Investments in facilities to keep the wine’s quality intact from winemaking to the shipping warehouse.
b Eco-design : design of bottles using less glass.
b Creation of the “Inné” range of eco-designed wine.
b Innovation Committee, think-tank with an eye on markets and technologies.
b Foundation & establishment of leading brands for export : La Châsse in the UK, Fat Bastard in the US, Wild Pig in Holland…
b Quality checks at each stage of our wine production.
b Committed and responsible communication : messa- ges promoting responsible consumption and the ethical and social charter on our company website, awareness about sorting our bottles (France), CSR policy informa-tion with a questionnaire for our stakeholders, news-letter, brand websites (since 1997) and strategic brand Facebook pages (since 2012).
KEY ACTIONS
« The sales team sends us a monthly newsletter and that’s how I heard the good news about the Afaq 26000 evaluation. Actions implemented in terms of Sustainable Development and Corporate Responsibility
may not be easy to explain to our clients yet but they understand we’re going in the right direction. For example, one of my clients, a bank, asked if I worked with Afaq 26000 approved suppliers. I told them about Gabriel Meffre and secured an order. It can be an asset for this sort of structure. »
Marie-Jeanne Perego, retailer/agent
Satisfy our clients’ and consumers’ environmental, health and sensory expectations by listening to the market and innovating in the long-term.
Secure the quality and safety of our wines via a production tool and discerning marketing.
MAIN GOALS
« In an increasingly competitive international environment, our clients’ satisfaction also comes down to our commercial drive and ability to innovate. » Eric SALLOT, Deputy Director
Inno
vati
onEn
cour
agin
g in
nova
tion
and
qual
ity o
f ser
vice
for o
ur c
lient
s and
con
sum
ers 2
*2014 indicators
• Expand supplier meetings and a responsible procurement charter.• Underline the environmental aspects to winemakers.
AREAS FOR IMPROVEMENT
*2014 indicators
100%
60%
374 attendees for 34 functions
403 attendees for 38 functions
FRIAA, IFRIA, CRITTand 3D PACA group
Employees living less than 20 kms from Gigondas
Wine cellar tourism events 2014 - 2015
Member of professional organisations
Involvement in writing the ISO 26000 guide for the wine industry
Attendee satisfaction for our “terroir” sessions
SUCCESS INDICATORS*
b Communication with communities and professional bodies : constant dialogue with the mayor of Gigon-das, Gabriel Meffre as the top employer in Gigondas, Etienne Maffre’s involvement in the professional sector : Co-President of the Gigondas promotion department for Inter Rhône, President of the Rhône Valley trade group (UMVR), Vice President of Inter Rhône.
b Cultural patronage, local events & charity : Festival d’Avignon, Jazz dans les vignes, blood donations,Télé-thon, Auspices de Gigondas etc.
b Group tours of the Gabriel Meffre Cellar (“3 leaf” award) in Gigondas : shop, tasting workshops and wine tourism (awarded by the region), monthly “tasting expe-riences” videos.
b Training with our winemaking partners : 6 “terroir” sessions hosted by an expert geologist, Georges Truc, with 10 winemakers and 25 employees about the Lau-rus plot selections.
b CSR awareness among our suppliers with a survey : 59% of answers out of 118 questionnaires (2015).
b New company website in 2016 and strong presence on social networks since 2011.
KEY ACTIONS
Participate in our region’s social and economic development.
Contribute to our region’s environmental development.
Transfer and share our sustainable commitment.
MAIN GOALS
Kno
wle
dge
tran
sfer
Bu
ildin
g re
spon
sible
rela
tions
hips
with
all
our p
artn
ers
Based in the prestigious village of Gigondas and as a leading winery in the southern Rhône Valley, Gabriel Meffre has always contributed to social, economic and cultural development locally. Our regional commitment, applauded by the Mayor of Gigondas, Mr Eric UGHETTO, is reflected by countless sharing and community-based actions and initiatives which contribute to long-term relationships.
Des
ign
- Cop
ywrit
ing
: Elia
ne d
i Nat
ali +
33 6
624
9 87
09
/ G
raph
ic d
esig
n : C
yrille
Gag
liano
/ P
hoto
cre
dits
: P.
Méd
ard,
C. D
ecle
rcq,
G. K
essle
r, L.
Mou
let,
J. Va
n Be
rkel
/ P
rintin
g : S
pot I
mpr
imer
ie
To view the expert glossary
Document printed on fully recyclable Cocoon Silk paper, Imprim’Vert eco printer.
Please drink responsibly.
MAISON GABRIEL MEFFRELe Village 84 190 GIGONDAS France
Tel : + 33 4 90 12 32 32Email : [email protected]
www.gabriel-meffre.fr
OUR 4 STRATEGIC AREAS
• Keep our staff motivated and provide them with oppor-tunities.• Pursue our brand development policy to suit the unique requirements of each market.• Clarify the image and promote Gabriel Meffre as a bench-mark Rhône Valley company.• Cement the quality and safety of our wines with respect to the environment.