seo and social signals - john dempsey
TRANSCRIPT
SEO and Social SignalsPRESENTED BY
John DempseySenior Corporate Communications Manager,
G5
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Agenda• Advance your SEO strategy
• Connecting social and search
• Amplify social
• Expected business results
• Q&A
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Foundational
SEO
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Advance your SEO strategy
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Zero Moment of Truth
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More than 70% of
apartment hunters search for apartments online
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Source: Mynewplace.com
Improve user experience for searchers and search engines
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Connecting social
and search
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Domain Authority“How well will this page answer the question
that the searcher is asking?”
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Quality of inbound
and outbound links
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Add your URL to trusted social platforms
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Making social matter to search engines
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Trust is built
Trust• Brand
• URL
• Social media platform
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Avoid unnatural backlinks
• Forum links
• Blog comment links
• Link farms
• Links on low-quality networks
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Develop authority through linking
• Be relevant
• Be trustworthy
• Use semantically correct anchor text
• Leverage your geographic location
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Quality content
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Elements of quality content
• Media enrichment
• Adds Value
• Word count
• Semantic relevance
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Evolution of Content Marketing
Past Present Future
Articles Blogs Mobile Apps
Press Releases Infographics Mobile Games
Website Content Videos Google+
Static Website Photo SlidesContent
Management Systems
Bot-oriented Content Facebook Personalized Content
TwitterCombine CMS &
Marketing Automation
PinterestWeb Experience
Management System
Localization
Amplify social
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Native advertising
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Online advocacy
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Business results
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Increasedsite engagement
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Improve presence on
the search engine results page
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Key takeaways• Connect social to search by using social
platforms that are trusted by search engines
• Improve the trust in your domain by carefully controlling your linking strategy
• Amplify your social presence through quality content, citations and promoted reviews
• The result will be improved presence at the ZMOT
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Q&A
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