social media & seo€¦ · is social media important for seo? • google says they don’t...
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@GoogleExpertsUK [email protected]
SocialMedia&SEO
IsSocialMediaImportantforSEO?
• Googlesaystheydon’tdirectlyusesocialsignals,but
• SEOcommunityagreesthatitdoescount• Siteswithgoodsocialfollowinggethigherrankingsinshortertimeframe
IsSocialMediaImportantforSEO?
• Usesocialmediatobuildsocialactivity,increaseoverallSEO
• Regularlycreatebacklinksthatarefree• Increasesreferraltraffic• Engagepreviouscustomers
Analytics
• Understandinghowpeopleareinteractingwithourstuff
GoogleAnalytics
YourAudience
Audience>Overview
YourAudience
• Thelanguagetheyuse• Countriesand/orcities• Whichbrowser• Operatingsystem
WhichSocialMedia?
Acquisition>Social>Overview
WhichSocialMedia?
• Whichsocialmediachannel• Percentageofsessions• Setagoaltomonitorthevalue
SocialMediaEngagement
Acquisition>Social>User Flow
SocialMediaEngagement
• Levelofengagement• Whichchannelsneedabitoflove• Orbeabandoned
PopularPages
Behaviour>Site Content>All Pages
PopularPages
• Everyonethatinteractswithyoursite• Whatinformationtheyareconsuming• Typeofcontenttoshare
PointofOrigin
Audience>Geo>Location
PointofOrigin
PointofOrigin
• Locationofvisitorswhentheycheckedin• Whichareasperformbest;Country/Continent/City
• Allowsyoutotailorcampaigns
CanITrackIndividualPosts?
https://ga-dev-tools.appspot.com/campaign-url-builder/
URLBuilder
https://ga-dev-tools.appspot.com/campaign-url-builder/
URLBuilder
• WebsiteURL*(makethisthespecificpage)• CampaignSource*(Facebook,Twitter)• CampaignMedium(email,cpc,banner)• CampaignName(Product,promo)• CampaignTerm(Identifypaidkeywords)• CampaignContent(usetodifferentiateads)
URLBuilder
• WebsiteURL*(makethisthespecificpage)• CampaignSource*(Facebook,Twitter)• CampaignMedium(Appearson2ndAnalytics)• CampaignName(Appearson1stAnalytics)• CampaignTerm• CampaignContent
1stAnalytics
Acquisition>Campaigns>All Campaigns
2ndAnalytics
ProfileURL’s
https://stormchasersdigital.com/resources/
@GoogleExpertsUK [email protected]