seo basics
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TRANSCRIPT
04/10/2023 Ovetta Sampson Write Way Writing @writingprincess [email protected]
SHAKEN NOT STIRRED
The Straight Dope on SEO
04/10/2023 Ovetta Sampson Write Way Writing @writingprincess [email protected]
WHAT’S IN THIS MARTINI?
• Search in 2012
• How Search Engines Work
• Website Housekeeping for
SEO
• How to Give Good
Keyword
• Links, Links, and More
Links
• Great SEO Resources
BUT FIRST…..
04/10/2023 Ovetta Sampson Write Way Writing @writingprincess [email protected]
WHO IS DR. O?
18 years as a writer, editor, journalist maverick
8 years working in SEO in some capacity
Bona fide nerd
Picks Tupac over Biggie
Loves Coltrane over Miles
The “O” stands for Original Girlfriend
04/10/2023 Ovetta Sampson Write Way Writing @writingprincess [email protected]
THE SCIENCE OF SEARCH
04/10/2023 Ovetta Sampson Write Way Writing @writingprincess [email protected]
WHAT’S THE AVERAGE SEARCHES PER DAY ON GOOGLE?
A.5.8 billion
B.14.2 billion
C.100 million
D.4.7 billion
E.5.3 trillion
04/10/2023 Ovetta Sampson Write Way Writing @writingprincess [email protected]
ANNUAL SEARCHES USING GOOGLE
2009 2010 20110
500,000,000,000
1,000,000,000,000
1,500,000,000,000
2,000,000,000,000
No. of Searches*
No. of Searches*
04/10/2023 Ovetta Sampson Write Way Writing @writingprincess [email protected]
WHY DO PEOPLE SEARCH?
Do: Looking for a restaurant, plane ticket, hotel
Know: Who is Lee Atwater and other obscure
political knowledge
Go: Where is the name of that salon again?
WHERE DO YOU FIT IN?
04/10/2023 Ovetta Sampson Write Way Writing @writingprincess [email protected]
A. Index web pages
B. Discover and then weigh
links between web
pages
C. Answer queries from
Internet users
D. Rank Pages
E. All of the Above
WHAT DOES A SPIDER DO?
Image courtesy of Free Digital Photos.net
04/10/2023 Ovetta Sampson Write Way Writing @writingprincess [email protected]
WHAT’S THE 2N D BEST WAY TO GIVE GOOD SEO?
A. Keyword Research
B. Website Architecture
C. Link BuildingD. Use Social MediaE. Pay Me! (LOL)
04/10/2023 Ovetta Sampson Write Way Writing @writingprincess [email protected]
Unique Text Content
Beautiful Internal Link Structure
Bot Accessibility
Sitemaps
Strategic URL Structure
Server Response Codes
NO DUPLICATE
CONTENT EVER!!!!!
GOOD SITE STRUCTURE HAS
04/10/2023 Ovetta Sampson Write Way Writing @writingprincess [email protected]
SITE STRUCTURE TOOLS
Google Webmaster
Bing Webmaster
Xenu – a free tool; helps you to find broken links (not to
be confused with the Church of Scientology!)
Screaming Frog – a free tool; helps you analyze on-page
SEO including showing links, images, scripts and apps all
from an SEO perspective. See how a spider sees your
website.
04/10/2023 Ovetta Sampson Write Way Writing @writingprincess [email protected]
WHICH KEYWORD WOULD YOU PICK?
A. A word in your industry that has the most Google
searches in a month
B. A word that has less searches but is trending upward
C. A word that has less searches, trending upward and is
used by your competition
D. A word that has only a few searches, trends upward,
and is used by a website with a weak domain authority
04/10/2023 Ovetta Sampson Write Way Writing @writingprincess [email protected]
TOP QUALITIES OF KW
Low Competition Level (We’re not talking about
what Google says on Adwords)
High Search Volume (High as in at least 500)
High Visitor Value (Demographics of who is using
those search term)
Weak #1 Ranking (Understand domain authority)
04/10/2023 Ovetta Sampson Write Way Writing @writingprincess [email protected]
WHERE SHOULD YOU GET YOUR KW?
Google Analytics
Your Customers
Your Salespeople
Your Mother
All of the above
04/10/2023 Ovetta Sampson Write Way Writing @writingprincess [email protected]
HOW TO WRITE HIGH RANKING CONTENT
Pick Great Content Subject
Find Key Phrases
Check Key Phrase Rankings Using Google and Domain Authority
Using Open Site Explorer
Using Writing Template to add Meta data, title, URL search
friendly,
Add formatting to make it Search Engine Friendly
Include Quotes from Thought Leaders, Influencers
Plan Content Promotion through Social Media/Execute Plan
04/10/2023 Ovetta Sampson Write Way Writing @writingprincess [email protected]
KEYS TO HIGH RANKING CONTENT
Unique, good, linkable and shareable content
Search Engine friendly formatting
On-page optimization for long tail, low competition
keyword phrases
Editorial template and process
Strategic content promotion
04/10/2023 Ovetta Sampson Write Way Writing @writingprincess [email protected]
LINKS, LINKS, AND MORE LINKS
04/10/2023 Ovetta Sampson Write Way Writing @writingprincess [email protected]
WHAT IS THE BEST WAY TO BUILD L INKS?
Pay Indian link building firm
Manually requests links
Submit links to large (paid) directories such as Yahoo!
Offering Free Content Embedded with Links (widgets,
badges, awards)
Offer Linkbait or Viral Campaigns
Partnerships and Exchanges/Trades
04/10/2023 Ovetta Sampson Write Way Writing @writingprincess [email protected]
ANSWER: IT DEPENDS
Do you want Individual Rankings?
Do you seek high domain authority?
Do you want use your page girth to grow links
internally?
Do you want to raise awareness of your brand?
Do you want to bring purchasers to your site?
04/10/2023 Ovetta Sampson Write Way Writing @writingprincess [email protected]
TOOLS FOR LINK RESEARCH
Yahoo! Site Explore & Link Commands
Open Site Explorer
Top Pages
Google Blog Search
04/10/2023 Ovetta Sampson Write Way Writing @writingprincess [email protected]
BEST PLACE TO FIND LINKS
Your Competitors
Your Customers
Your Fans
Your Industries
Your Suppliers
Your Vendors
04/10/2023 Ovetta Sampson Write Way Writing @writingprincess [email protected]
KEY POINTS TO REMEMBER
Search Engines follow people
Write content for your customers not spider
Create good, linkable, shareable content and the
spiders will follow
Make sure your website house is in order – site
architecture, taxonomy
Build relationships, then build links
04/10/2023 Ovetta Sampson Write Way Writing @writingprincess [email protected]
OVETTA SAMPSON
Reach me anytime:
Website: Writewaywriting.com
E-mail: [email protected]
Phone: (719) 440-2594