what I know

I’m not an SEO guru.I’m a hacker like you.

My SEO Disclaimer

How many of you use Wordpress?

It’s easy, it works, and Google loves it for SEO

Roll Call

Select 3-5 site keywords◦ i.e. house cleaning, maid services, housekeeping

Select 1 main & 2 minor keywords per page◦ Select keywords on relevance and difficulty (traffic)◦ Go for the long-tail

i.e. tempe arizona house cleaning

Google Keyword Tool ◦ Use “Phrase match”

Keyword Research

Include on Webmaster Tools◦ Google◦ Bing◦ Alexa

Submit sitemaps – site’s outline◦ SE Version (XML format), submit to SEs◦ User version – use on 404 pages

Buy longer site domain registration (3+ years if possible)

Page Speed – faster sites rank better◦ Test site speed at GTMetrix

Site Setup

Domain name – use site keyword if possible (or variation)

Page URL – use page keyword (or variation of)◦ i.e. cleanaspace.com/house-cleaning-tempe

Page Title – top of browser, title in SE snippet◦ Include keyword (preferably at beginning)◦ Include company name at the end◦ Limit to 70 characters long

i.e. House Cleaning and Maid Service | CleanASpace

Descriptions – page summary in search snippet ◦ Include keyword◦ Limit to 159 characters long

On-Page SEO (25%)

Page content – what your page actually says◦ Focus on making it user-friendly (don’t over-optimize)◦ Keywords in heading tags (H1, H2, H3, etc.)◦ Keywords in content (shoot for 2-5%)

Avoid Duplicates – titles, descriptions, content◦ Canonical pages (www vs. non-www)

Optimize Images◦ Use keywords in file names and alt text◦ Upload images at actual size to display (don’t change with

HTML)◦ Compress images to improve speed (TinyPNG, JPEGmini)

On-Page SEO (cont.)

How many of you sell your service/product locally?

Use landing pages (aka squeeze pages)◦ Used to convert a visitor to take an action◦ Focus pages on particular locations (show geo

info.) i.e. Tempe house cleaning

◦ Display reviews/testimonials (microformatted) i.e. Carpet Cleaner search

Local SEO

In-bound links – sites linking to you◦ Create content people want◦ Quality over quantity◦ Diversify your anchor text (i.e. Click Here, Tempe

house cleaning)

Online reviews – builds brand credibility◦ Yelp, Google Reviews, Zagat

Off-Page SEO (75%)

Blog consistently – the more active the site, the more SEs think you have something to say

Authorship – your blogs all point to you/site

Social media – interactions/followers build site credibility

Track with Analytics to see what’s working◦ Google Analytics

Regular Activities to Improve SEO

Google SEO Starter Guide HubSpot – Guide to Internet Marketing

Wordpress SEO plugins I use Wordpress SEO by Yoast Reduce bounce rate WP Customer Reviews WP Local SEO Wordpress Editorial Calendar

SEO Resources

Questions?