seo & business - fluid advertising
DESCRIPTION
Basis understanding of SEO and business and how they work together. This presentation gives an overview of what on-page and off-page optimization means and how to understand it if you are a business owner wanting to know more about it.TRANSCRIPT
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February 11th, 2014�2
Fluid Advertising
SEO & Business !
Virtual Rain Business Webinars
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Two Elements
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On Page SEO Off-Page SEO
On-‐Page SEO is about making the page as relevant as possible for a given search query as possible.
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On-Page SEO
On-‐Page Op*miza*on !
Title Tags Meta Descrip*ons Heading Tags Images Op*miza*on Content Op*miza*on Internal Linking URL Structure
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!!
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Everything has a purpose
Domain URLs Posts Names Titles Descriptions Images Alt Attributes File Names Content
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What is On-Page SEO?
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!!
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OFF-Page SEOLink Building
Researching Link Opportuni*es
Genera*ng Content for Internal
Posts
Genera*ng Content for External
Posts
Reques*ng Links through
submissions, compe**ve
research, social profiles
Building rela*onships with
industry related groups/
individuals
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Post Names !
Long Tail Searches -‐ Hummingbird Update -‐ Focus on crea*ng content that provides real value to users.
Don’t Hit Enter -‐ example nike running shoes -‐ before the keyword type in 5 W’s and How
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Titles !
Title tags are part of the meta tags that appear in your HTML.
Help set you apart from others listed in the SERPS Should be maximum of 65-‐70 characters long, including
spaces Make sure the most important keyword are first in your *tle Separate the keywords in the *tle tag Keep your important phrases shorts and simple. NO! and,
but, if, then type of words Each page is different and each page needs a unique *tle tag Example *tle tag Keyword 1 | Keyword 2 | Keyword 3 |
Company Name
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Descrip*ons !
Meta descrip*ons aren’t used in the search engines ranking algorithms
Need to be wri_en to incite users to click and should be wri_en like an ad
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Content !
Search engines are focusing on crea*ng the best possible user experience as possible
Crea*ng original, quality, content crea*on will be key in ranking in the future
Crea*ng relevant and fresh informa*on with the SEO in mind will help you in the future
Image Source http://synergizeonline.net/bookmark-awards/content-king-bookmarks-awards-2013/
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