seo for librarians

SEO for Librarians Nicholas Schiller

LI 815 25 January 2014

How do librariestraditionally organize information?

Organized metadatatypically in tables

*from The Manga Guide to Databases

Well Organized Metadata:

it’s what libraries do.

Enter the Weband problems of scale.

The web is a vast collection of completely

uncontrolled heterogenous documents.-Sergey Brin & Larry Page

AttributionNoncommercial Some rights reserved by niallkennedy

Does not Scale. !

Even with participatory web strategies a la Wikipedia. (DMOZ)

URL <title>

<meta name=“description” content =”snippet”>

<meta name=“keywords”>

<a href=“http://slim.emporia.edu”>

anchor link text</a>

<h1> <h2> <h3>

<body>

http://slim.emporia.edu

HTML tags stand in for metadata fields

anchor link text on external sites are counted as part of the site being linked to. So never use “click here.” (Very important)

Keywords in valuable locations are a key to SEO

By harvesting existing implicit metadata, the Google method scales.

No one has to look at every web page and describe it and put it into a category.

Google harnesses how the web describes itself. (Bots)

A note about full text keyword search:

Perfect keyword search is not very useful.

This is why Google succeeded when a lot of better funded search engines failed.

Another problem of scale.

HTML Tags as metadata

Links as votes

Traffic as reputation

<a href=“url” rel=“nofollow”>text</a>

Anchor link text as descriptive metadata

location, history, platform, browser, etc.

http://bit.ly/1jLAIP5(The way Google wants you to do SEO.)

http://bit.ly/1jLAIP5

SEO advice from outside

experts!

amzn.com/0470902590/ !

http://yourseoplan.com

http://amzn.com/0470902590/

http://yourseoplan.com

Further Directions to Go:

Filter Bubbles (Eli Pariser)

HTML5 Microdata and schema.org

http://www.thefilterbubble.com/

http://journal.code4lib.org/articles/6400

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