PROMOTE A WEBSITE THROUGH METATAGS; SEARCH ENGINE OPTIMIZATION, LINKING

SEO and the hidden world of a website – the technical backbone of a website, beyond design techniques but into customers perception, market watch, the world wide and the local internet.

Keywords and tagging – the importance of tags in today’s internet, the ability to read trends and customers behavior to succeed with your website. Users themselves create value through tagging.

Rules and regulations, do’s and don’ts for SEO in a borderless internet – some of the creative ideas which seem to make sense but are no go’s

Technical WebMarketingSit and wait

Or

SEO

Linking

Monitor CompetitorsBefore you start promoting your new websiteYou must check what is already thereYou must check and find and describe your audienceYou must see what others have done and how successful it was to MAKE IT BETTERYou must check out trends in other fields and see if they may be applied to yours

In studying and/or promoting web-technology, the phrase Web 2.0 can refer to a perceived second generation of web-based communities and hosted services — such as social-networking sites, wikis, and folksonomies — which aim to facilitate creativity, collaboration, and sharing between users. The term gained currency following the first O'Reilly Media Web 2.0 conference in 2004.[2][3] Although the term suggests a new version of the World Wide Web, it does not refer to an update to any technical specifications, but to changes in the ways software developers and end-users use webs. According to Tim O'Reilly, "Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as platform, and an attempt to understand the rules for success on that new platform." [4

Watch all

• Check their keywords / metatags

• Check their links– For example in google link:www.imi-

luzern.com

• Check their ranking

• Check their website on content

Tag CloudAd Tag Clouds to your site to emphasize on keywords and help bots to categorise your pages

Ad Tag Clouds to your site to emphasize on keywords and help bots to categorise your pages

http://tagcrowd.com/

Metatags and Text Relevance

• Optimize Metatags

• Align with Content on page, image tag, Google adword

• Do you promote .com or .ch?

Title & Description

Keyword tag

Detecting search keywords for which a site is ranked high

Tips to define keywords

To define Metatags your first must define keywords

• Keywords are the words or text fragments which your audience might enter into SE to find you or similar

• What are the most common word combinations• What language• How many• How diverse• How dependend on the NOW (trend)• How STRONG

1 page 7 – 12 keywords at max

Use Free SEO tools rather than pay

Link exchange

Invest more time and creative mind in link management

Use advanced search strings to localize possible link portals

international school inurl:swiss

Another string: international schools inurl:hotel management

Free Listings

Paid Listing

Get into Wikipedia

Get into Open Directory

There are many versions

Make sure YOU are placed in ALL SE, there is more than Google out there

There are always new ones

There are always new ones

And each allow a different view on various market aspects

Make sure you cover as well the local ones

Visually and connected

Find Links you did not even know they existed and follow up on them

Browser Optimization

LUKAS RITZELBusiness Development for Tourism Industry