seo tales of communication
DESCRIPTION
One of the hardest things in SEO is getting buy in from your management or clients. Communication is the key to that and Kate shows you her best tips for getting past the blockades you face everyday.TRANSCRIPT
![Page 1: SEO Tales of Communication](https://reader033.vdocuments.net/reader033/viewer/2022052522/554d10e5b4c9052c5a8b5123/html5/thumbnails/1.jpg)
WARNING!There is nothing technical in this presentation.
![Page 2: SEO Tales of Communication](https://reader033.vdocuments.net/reader033/viewer/2022052522/554d10e5b4c9052c5a8b5123/html5/thumbnails/2.jpg)
Tales of Communicatio
n… and how to overcome the
worst situations, internally and
externally
![Page 3: SEO Tales of Communication](https://reader033.vdocuments.net/reader033/viewer/2022052522/554d10e5b4c9052c5a8b5123/html5/thumbnails/3.jpg)
Hate Hearing … ?
• You did this wrong!• We have seen NO Results!• What are we paying for again?• My boss wants to know …• Oh, renew the contract? Ummm …
![Page 4: SEO Tales of Communication](https://reader033.vdocuments.net/reader033/viewer/2022052522/554d10e5b4c9052c5a8b5123/html5/thumbnails/4.jpg)
It’s My Fault.
![Page 5: SEO Tales of Communication](https://reader033.vdocuments.net/reader033/viewer/2022052522/554d10e5b4c9052c5a8b5123/html5/thumbnails/5.jpg)
It’s Not ALL About the Work
![Page 6: SEO Tales of Communication](https://reader033.vdocuments.net/reader033/viewer/2022052522/554d10e5b4c9052c5a8b5123/html5/thumbnails/6.jpg)
It’s about job security (read $$$$)
I already have the client and their
money … so what?
![Page 7: SEO Tales of Communication](https://reader033.vdocuments.net/reader033/viewer/2022052522/554d10e5b4c9052c5a8b5123/html5/thumbnails/7.jpg)
And to be Better.
![Page 8: SEO Tales of Communication](https://reader033.vdocuments.net/reader033/viewer/2022052522/554d10e5b4c9052c5a8b5123/html5/thumbnails/8.jpg)
GAMING CLIENTNo I can’t tell you who.
![Page 9: SEO Tales of Communication](https://reader033.vdocuments.net/reader033/viewer/2022052522/554d10e5b4c9052c5a8b5123/html5/thumbnails/9.jpg)
Ask Questions … And then more.
![Page 10: SEO Tales of Communication](https://reader033.vdocuments.net/reader033/viewer/2022052522/554d10e5b4c9052c5a8b5123/html5/thumbnails/10.jpg)
What do you want to get out of this?
Hint: It most likely
concerns their bottom
line.
![Page 11: SEO Tales of Communication](https://reader033.vdocuments.net/reader033/viewer/2022052522/554d10e5b4c9052c5a8b5123/html5/thumbnails/11.jpg)
Define Goals
![Page 12: SEO Tales of Communication](https://reader033.vdocuments.net/reader033/viewer/2022052522/554d10e5b4c9052c5a8b5123/html5/thumbnails/12.jpg)
Redefine Goals
![Page 13: SEO Tales of Communication](https://reader033.vdocuments.net/reader033/viewer/2022052522/554d10e5b4c9052c5a8b5123/html5/thumbnails/13.jpg)
OFFICE SUPPLIES CLIENTStill not tellin’ …
![Page 14: SEO Tales of Communication](https://reader033.vdocuments.net/reader033/viewer/2022052522/554d10e5b4c9052c5a8b5123/html5/thumbnails/14.jpg)
Timelines are WrongReally, when did you last see a site launch on time?
![Page 15: SEO Tales of Communication](https://reader033.vdocuments.net/reader033/viewer/2022052522/554d10e5b4c9052c5a8b5123/html5/thumbnails/15.jpg)
![Page 16: SEO Tales of Communication](https://reader033.vdocuments.net/reader033/viewer/2022052522/554d10e5b4c9052c5a8b5123/html5/thumbnails/16.jpg)
Report Only What They Need
Which pile do you want to read? Save hours, get more s*** done.
![Page 17: SEO Tales of Communication](https://reader033.vdocuments.net/reader033/viewer/2022052522/554d10e5b4c9052c5a8b5123/html5/thumbnails/17.jpg)
Back Your Client UpThey are smarter than they and their boss thinks. Give them the
glory.
![Page 18: SEO Tales of Communication](https://reader033.vdocuments.net/reader033/viewer/2022052522/554d10e5b4c9052c5a8b5123/html5/thumbnails/18.jpg)
FASHION RETAILERSorry Guys …
![Page 19: SEO Tales of Communication](https://reader033.vdocuments.net/reader033/viewer/2022052522/554d10e5b4c9052c5a8b5123/html5/thumbnails/19.jpg)
Timing is Everythin
gThey have to be
ready for change.
![Page 20: SEO Tales of Communication](https://reader033.vdocuments.net/reader033/viewer/2022052522/554d10e5b4c9052c5a8b5123/html5/thumbnails/20.jpg)
Sometimes You have to Let Go.
![Page 21: SEO Tales of Communication](https://reader033.vdocuments.net/reader033/viewer/2022052522/554d10e5b4c9052c5a8b5123/html5/thumbnails/21.jpg)
Easy Route: Make Friends