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SEO WordPress? What Everyone NewNeeds To Know

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SEO WordPress Basics

seo wordpress

WordPress is a great platform for building both blogs and websites but there a number of

things you can do to improve the on-page optimization.If you only concentrate on improving

three things, these top the list:

1. Permalinks

The Permalink structure controls how WordPress dynamically creates the url to your Pages and

Posts and the default structure isn’t that great.

Here’s an example…

Let’s say you publish a Page named, “Contact Us.” By default, the generated url would look

something like: YourDomain.com/?p=2

Do you see the “?p=2″ portion after the main domain name?

That portion is called the “Permalink” and is generated dynamically by WordPress as soon as

you publish the Page. The “?p=2″ looks a bit strange to human visitors and doesn’t tell the

search engines anything about the on-page content.

While there are a number of Permalink structure options, I prefer using the custom

“/%postname%/” structure.

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After making this change, the “Contact Us” Page would now get a website url structure like

this: YourDomain.com/contact-us

This makes more sense for visitors and will improve the relevance for the keyword phrases

contained in your Post/Page titles.

2. Improving Your On Page SEO

The most popular SEO Plugin for WordPress is called the “All In One SEO Pack,” by Michael

Torbert. Installing it will give you a number of benefits including:

• The ability to control the “meta title” for your homepage and for every Page/Post you

create.

• Control over the “meta page description” for your homepage and for every Page/Post you

create.

• Control over the “meta keywords” for your homepage and for every Page/Post you create (if

you’re still in the habit of entering meta keywords).

3. Website Performance Improvements

The “WP Super Cache” plugin, by Donncha, will help your pages load faster for visitors and

search engine robots (aka bots or search engine crawlers).

How it does this is a bit technical but I will do my best to explain…

Instead of serving up the dynamic WordPress pages the plugin generates static html files. After

it generates the files, your webserver will serve those files instead of the WordPress PHP

scripts (which are heavier and slower loading).

As this criteria now plays a role in the search engine algorithm, you enhance your ability to

rank in the SERPs.

To You and Your Online Success

Denise and Sharon

4 www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk

About Fast Track Your Sales

We are a web marketing company based in the UK we help our clients get more salesleads.

We provide a range of services:

Marketing and Sales Strategy Product Launch Planning and implementation Copywriting Sales letter creation Lead Generation Website Affordable Websites SEO Social Media Marketing

To find out more either email us or call us at the numbers below

Email: support[at]fasttrackyoursales[dot]co.uk

Tel: 08452570073