september hong kong jewellery & gem fair...

9JG15 Exhibitor Survey Report 1

September Hong Kong Jewellery & Gem Fair 2015

Exhibitor Survey Report


Survey Summary

Total number of exhibitors 2,155 (CEC), 1, 708(AWE) Total number of collected onsite survey 1,401(CEC), 1,064(AWE) Onsite survey response rate 63.81% [2,465/3,863] Total number of online survey successfully sent out 2,040(CEC), 1,708(AWE) Total number of collected online survey 163(CEC), 147(AWE) Online survey response rate 8.27% [310/3,748] Total number of collected survey (onsite + online) 2,775 Overall response rate 71.84% [2,775/3,863]


Exhibiting history and nature of business(es)

2015 Number of Response: 332

Number of Response: 201 2014

0.3%

0.0%

0.1%

0.1%

0.6%

0.5%

0.5%

0.8%

4.3%

5.8%

8.7%

19.1%

24.7%

34.6%

0.1%

0.1%

0.1%

0.2%

0.3%

0.3%

0.4%

0.8%

4.2%

6.4%

9.6%

19.1%

25.7%

32.6%

0.0%5.0%10.0%15.0%20.0%25.0%30.0%35.0%40.0%

Mail Order House / E-Tailer

Gift Shop

Publication

Department / Chain Store

Jewellery Trade Association

Private Jewellery Collector

Gem Laboratory / Gemologist

Buying Agent

Jewellery Designer

Retailer

Importer

Exporter

Wholesaler

Manufacturer/Supplier

2015

2014

Number of Respondents: 2,327

2015

First Time 8%

Repeated 92%

Nature of Business(es):

(Tick more than one when appropriate) Exhibiting history

First Time Repeated

2014 3% 97%


If you are exhibiting in group or themed pavilions, please tick:

2015 Number of Respondents: 1,959 Theme Pavilions

1

18

20

24

35

41

44

45

54

78

97

117

163

169

172

246

405

0 50 100 150 200 250 300 350 400 450

Bridal Jewellery Pavilion

Jadeite Gallery

Jewellery Accessories

Fine Gem Pavilion

Pearl Jewellery & Finished Jewellery Pavilion

Hong Kong Premier Pavilion

International Premier Pavilion

Designer Arena

Antique & Vintage Jewellery Pavilion

Fine Design Pavilion

Packaging, Tools & Equipment

Asian Fine Jewellery

Pearls Pavilion

International Fine Jewellery

Diamonds Pavilion

Silver Jewellery

Gemstones Pavilion


If you are exhibiting in group or themed pavilions, please tick:

2015 Number of Respondents: 1,959 Group Pavilions

1

1

1

1

1

2

2

2

3

5

5

5

6

9

11

14

17

25

297

0 50 100 150 200 250 300 350

Colombia

France

South Africa

Sri Lanka

Turkey

Antwerp Pavilion

China

Israel

Coral

Italy

Japan

USA

ICA

Brazil

Indian

Germany

Taiwan

Thailand

Hong Kong


How did you learn about this exhibition? Tick more than one when appropriate

2015 Number of Response: 2,768

• “Organiser’s email” ranked number one this year indicates the success of 2015 edition. • Exhibitors who learnt the September Fair at other exhibitions are mainly from organiser’s email. • Other factors affecting the decision of exhibiting are: “Advertisement”, “WOM/Referral from industry

friend”, “Organiser’s Website” and “Organiser’s printed mail”.

8%

13% 13% 14%

20%

22%

At other exhibitions Organiser’s printed mail

Organiser’s Website Word of mouth /Referral from

industry friend

Advertisement Organiser’s email

0%

5%

10%

15%

20%

25%

2015


How did you learn about this exhibition? [Based on exhibitors who learnt about the fair from advertisement] Tick more than one when appropriate

2015 Number of Response: 312 Number of Response: 588 2014

• Same as previous years, most of the exhibitors learnt the September Fair from “Trade Publications”.

58%

31%

11%

58%

30%

12%

0% 10% 20% 30% 40% 50% 60% 70%

Trade Publications

Mass Media

Outdoor Advertising

2015

2014


Relatively low usage rate of the fair mobile app between exhibitors, yet mobile app users are fairly satisfied with the app. Q2 Do you download the Fair's

mobile app?

Yes, I did

12%

10%

43%

23%

12%

0% 10% 20% 30% 40% 50%

1

2

3

4

5

2.1/ How well did the MOBILE APP meet your needs?

2015

10%

10%

42%

26%

12%

0% 10% 20% 30% 40% 50%

1

2

3

4

5

2.2/ How likely would you be to recommend this MOBILE APP to other attendees of the event?

2015

2015 Number of Respondents: 2,370

Downloaded 18%

Did not download

82%

2015


My top 3 markets (countries) currently are: 2015 Number of Respondents: 856

27.9%

15.2%

8.3%

6.0% 5.6% 5.5% 4.4% 4.4%

2.9% 2.8% 2.7% 2.6% 2.5% 2.2% 1.4% 1.3% 1.2% 1.2% 0.7% 0.5% 0.5% 0.4%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

• USA still be the motivator of the whole jewellery market, then China and HK still be the main drivers of the growth of jewellery industry.


1 1 1 1 1 1 1 1 1 2 2 3 3 3 3 3 4 4 4 5 6 8 9 9 9 10 11 12 13 14 17 18 18 19 20

34 38

50 69

93 218

374

BahrainBoliviaCyprus

EgyptLaos

MexicoNetherland

South AfricaUkrain

IranSpain

CambodiaFrance

IsraelNew ZealandSaudi Arabia

BelgiumBrazil

SwitzerlandAfrica

CanadaMalaysia

DubaiPhilippines

TurkeyItalyUAE

VietnamIndonesia

KoreaSingapore

AustraliaUK

ThailandGermany

TaiwanRussia

IndiaJapan

HKUSA

China

0 50 100 150 200 250 300 350 400

My target markets (countries) are:

• China, USA, HK, are not only the current targets of most of the exhibitors, but also the target markets in the coming future.

• Other current targets include:- Japan, India, Russian Federation, Taiwan and Germany

• > 500 answer Asia, Europe and Middle East, etc.



To what extent have your objectives for exhibiting in this exhibition have been achieved?

• Exhibitors who expected to achieve the objectives including “Collect market Information”, “Consolidate contacts with buyers/ business partners”, “Brand-building” and “Launch new products”, hence the September Fair becomes the most effective and influential trading platform in the jewellery industry.

13%

22%

29%

26%

28%

36%

38%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

Find franchisers partners / agents

Explore new markets

Brand-building

Find new buyers

Launch new products

Collect market information

Consolidate contacts with buyers/ business partners

2015

Options / Number of Respondents Year 2015

Find new buyers 2,455

Find franchisers partners / agents 2,070

Explore new markets 2,238

Launch new products 2,224

Brand-building 2,179

Collect market information 2,241

Consolidate contacts with buyers/ business partners 2,184


To what extent have your objectives for exhibiting in this exhibition have been achieved?

Combining responses of In 2015, “Rating 5” and “Rating 4” *

In 2014, “Fully achieved” and “Fairly well achieved”

Number of Respondents: 15,591 (in 2015) Number of Respondents: 18,887 (in 2014)

2014 vs 2015

Combining responses of “Rating 5” and “Rating 4”

AWE vs CEC

*Cannot compare directly between 2014 and 2015 findings due to change of scale.

20%

38%

43%

48%

46%

56%

57%

26%

13%

22%

28%

29%

36%

38%

0% 10% 20% 30% 40% 50% 60%

Find franchisers partners /agents

Explore new markets

Brand-building

Find new buyers

Launch new products


Consolidate contacts withbuyers/ business partners

2015

2014

20%

8%

16%

17%

25%

32%

35%

16%

8%

14%

23%

21%

26%

31%

0% 10% 20% 30% 40%

Find franchisers partners /agents

Explore new markets

Brand-building

Find new buyers

Launch new products


Consolidate contacts withbuyers/ business partners

CEC

AWE

Answer Options AWE+CEC

Response Count

Find new buyers 2,455

Find franchisers partners / agents 2,070

Explore new markets 2,238

Launch new products 2,224

Brand-building 2,179

Collect market information 2,241

Consolidate contacts with buyers/ business partners 2,184


In case you also exhibited at the September Hong Kong Jewellery & Gem Fair 2014, was the US$ amount of business conducted during the Fair or as a direct result of the Fair more or less than last year?


6%

8%

28%

22%

36%

0% 5% 10% 15% 20% 25% 30% 35% 40%

Over 20% more this year

Between 0 – 20% more this year

Around the same this year as last year

Between 0 – 20% less this year

Over 20% less this year


In case you also exhibited at the September Hong Kong Jewellery & Gem Fair 2014, was the US$ amount of business conducted during the Fair or as a direct result of the Fair more or less than last year?

9%

10%

20%

34%

27%

9%

9%

17%

37%

20%

6%

8%

22%

28%

36%

0% 10% 20% 30% 40%


Between 0-20% more thisyear

Between 0-20% less thisyear

Around the same this yearas last year


2015

2014

2013

Compared By Year Compared By Venue

6%

7%

22%

27%

38%

6%

8%

24%

31%

32%

0% 10% 20% 30% 40% 50%


Between 0-20% more this year

Between 0-20% less this year

Around the same this year as lastyear


CEC

AWE


Number of Respondents: 2,121 2014


CEC Number of Respondents: 1,149

Number of Respondents: 875 AWE


The organiser allows selected high net income consumers entrance to the exhibition. What do you think of this arrangement?

2015 Number of Respondents: 1,157 Number of Respondents: 2,189 2014

10%

39%

51%

11%

40%

50%

0% 10% 20% 30% 40% 50% 60%

Not agree

No opinion

Agree

2015

2014


To what extent are you satisfied with the exhibition on the following?

0% 20% 40% 60% 80% 100%

Business opportunities

Visitor traffic

Visitor quality

Pre-show service of organiser

Onsite service of organiser

Facilities and services of the exhibition centre

Official stand contractor(s)

Official forwarding agent(s)

Move-in and move-out arrangement

5%

4%

4%

8%

9%

9%

7%

7%

8%

18%

14%

17%

27%

27%

27%

24%

22%

26%

38%

31%

39%

39%

38%

38%

37%

35%

41%

24%

28%

25%

16%

15%

16%

16%

12%

13%

13%

19%

12%

6%

7%

7%

8%

4%

6%

3%

3%

2%

4%

3%

3%

8%

20%

5%

5 (Extremely satisfied)

4

3

2

1 (Not satisfied at all)

0 (N/A)

Item Base

Move-in and move-out arrangement 2,056

Official forwarding agent(s) 2,030

Official stand contractor(s) 2,094

Facilities and services of the exhibition centre 2,113

Onsite service of organiser 2,121

Pre-show service of organiser 2,119

Visitor quality 2,144

Visitor traffic 2,168

Business opportunities 2,142


To what extent are you satisfied with the exhibition on the following? (Base: Combining responses of “Rating 5” and “Rating 4”)

0%

10%

20%

30%

40%Business opportunities

Visitor traffic

Visitor quality

Pre-show service of organiser

Onsite service of organiserFacilities and services of the exhibition

centre




Item Rating 5 + Rating 4 Base

Business opportunities 23% 493

Visitor traffic 18% 399

Visitor quality 22% 469

Pre-show service of organiser 35% 732

Onsite service of organiser 36% 766

Facilities and services of the exhibition centre 36% 752

Official stand contractor(s) 32% 664

Official forwarding agent(s) 30% 599

Move-in and move-out arrangement 34% 700


To what extent are you satisfied with the exhibition in the following aspects?

Combining responses of “Rating 5” and “Rating 4” *


2015

Combining responses of “Extremely satisfied” and “Quite satisfied” *


2014

*Cannot compare directly between 2014 and 2015 findings due to change of scale.

25%

22%

24%

33%

35%

34%

31%

30%

34%

0% 5% 10% 15% 20% 25% 30% 35% 40%


Visitor traffic

Visitor quality

Pre-show service of organizer

Onsite service of organizer

Facilities and services of the exhibitioncentre




67%

55%

63%

83%

81%

79%

79%

84%

84%

0% 20% 40% 60% 80% 100%


Visitor traffic

Visitor quality

Pre-show service of organizer

Onsite service of organizer

Facilities and services of the exhibitioncentre





31.5%

11.2%

16.5%

13.0%

7.2%

13.2%

2.8% 2.4%

1.0% 1.0% 0.3%

10(Extremely

likely)

9 8 7 6 5 4 3 2 1 0(Not at all

likely)

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

How likely would you be to participate September Hong Kong Jewellery & Gem Fair again in the future? (0 = Not at all likely, 10 = Extremely likely)



Please tick the jewellery exhibition you rate most important for your company

2015 Number of Respondents: 2,943 Number of Respondents: 1,475 2014

• The September HK Jewellery & Gem Fair remains the most influential one among others. • The importance of the June HK Jewellery & Gem Fair went up from 2.9% to 10.7%. The positioning of

the June Fair as the mid-year sourcing platform makes it an unique one in Asia.

0.1%

0.3%

0.1%

0.2%

0.3%

0.7%

0.4%

2.8%

2.4%

4.7%

5.6%

5.4%

2.9%

24.3%

49.8%

0.4%

0.4%

1.1%

1.3%

1.4%

1.5%

1.6%

2.7%

3.7%

5.0%

5.9%

8.1%

10.7%

23.8%

32.6%

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0%

Hyderabad Jewellery, Pearl & Gem Fair (Jun)

Delhi Jewellery & Gem Fair (Sep)

Gem & Jewellery India International Exhibition (Mar)

Istanbul Jewellery Show (Oct)

Jewellery & Gem Fair – Europe (Mar)

Japan Jewellery Fair (Aug)

Istanbul Jewellery Show (Mar)

Other exhibition (please specify):

Bangkok Gems & Jewelry Fair (Sep)

Vicenzaoro Winter (Jan)

BaselWorld Fair (Mar)

JCK Las Vegas Show (May)

June Hong Kong Jewellery & Gem Fair (Jun)

Hong Kong International Jewellery Show (Mar)

September Hong Kong Jewellery & Gem Fair (Sep)

2015

2014


Over 85% of exhibitors will participate in the September Fair again What are your plans for participating in this exhibition next year?

1.0%

9.0%

90.0%

0.8%

10.8%

88.4%

0.0% 20.0% 40.0% 60.0% 80.0% 100.0%

Will not participate

May participate

Will participate

2015

2014

2.8%

21.6%

75.6%

15.8%

22.2%

74.3%

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0%

a smaller booth

a larger booth

a booth same size as this time

You will participate with: What are your plans for participating in this exhibition next year?

2015 Number of Respondents: 915


2015 Number of Respondents: 770


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