september hong kong jewellery & gem fair...

September Hong Kong Jewellery & Gem Fair 2013

Exhibitor Survey Report

Survey Summary

9JG13 Exhibitor Survey Report 2

Total number of exhibitors 3,634 Total number of collected onsite survey 1,913 [AWE: 884, CEC: 1,029] Onsite survey response rate 52.6% [1,913/3,634] Total number of online survey successfully sent out 3,634 Total number of collected online survey 315 [AWE: 138, CEC: 177] Online survey response rate 8.7% [315/3,634] Total number of collected survey (onsite + online) 2,228 Overall response rate 61.3% [2,228/3,634]


8%

92%

First Time

Repeated

Exhibiting history and nature of business

0% 10% 20% 30% 40%

Gift Shop

Publication

Department / Chain Store

Mail Order House / E-Tailer

Private Jewellery Collector

Jewellery Trade Association

Gem Laboratory / Gemologist

Buying Agent

Jewellery Designer

Retailer

Importer

Exporter

Wholesaler

Manufacturer/Supplier

0% 0% 0% 0%

0% 0%

0% 2%

3%

5% 11%

20%

25% 32%

Nature of business

First Time Repeated

2012 9% 91%

Is your company a first-time participant in this exhibition? Base = 2,127

Exhibiting history


If you are exhibiting in group or themed pavilion, please tick:

0 50 100 150 200 250

Jadeite Gallery

Jewellery Accessories

Antique & Vintage Jewellery Pavilion

International Premier Pavilion

Designer Avenue

Fine Gem Pavilion

Pearls Pavilion

Pearl Jewellery & Finished Jewellery Pavilion

Hong Kong Premier Pavilion

Fine Design Pavilion

Packaging, Tools & Equipment

Asian Fine Jewellery

Diamonds Pavilion

International Fine Jewellery

Gemstones Pavilion

Silver Jewellery

12

13

21

22

25

31

34

35

36

48

70

85

111

164

194

207


If you are exhibiting in group or themed pavilion, please tick:

0 20 40 60 80 100 120

Indonesia

Netherlands

Austria

Poland

Colombia

Singapore

Korea

Turkey

Sri Lanka

India

Israel

ICA

USA

Brazil

China

Germany

Hong Kong

Taiwan

Belgium

Italy

Japan

Thailand

1 1 2 2 3 3 4

14 16

18 22 23 23

26 30

32 36

41 45

47 72

115


0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

Organiser's Printed Mail

At other exhibitions (Please specify):

Organiser's Website

Organiser's Email

Advertisement

Word of Mouth/ Referral from Industry Friend

9%

12%

16%

18%

33%

41%

How did you learn about this exhibition? (Tick more than one when appropriate) Base = 203


0% 20% 40% 60% 80%

Outdoor advertising

Mass media

Trade publications

10%

36%

69%

8%

34%

71%

2013 2012

How did you learn about this exhibition? (Exhibitors who learnt the fair from advertisement, Base = 59)


0% 50% 100%

The app is very user-friendly

The app is very informative

I will recommend to mypeers

82%

80%

78%

13%

14%

16%

Yes No

12%

82%

Downloaded

Did not download

Q3.1 The app is very user-friendly Q3.2 The app is very informative Q3.3 I will recommend to my peers

Yes, I did

｜Base: 2,072｜

Do you download the Fair's mobile app?

Do you download the Fair's mobile app?


What is your major product category? If your business involves in more than one category, please indicate.

0% 5% 10% 15% 20% 25% 30% 35%

Packing, Tools & Equipment

Jade & Jadeite Jewellery

Jewellery Accessories

Loose Pearls

Loose diamonds

Pearls & Gemstones Jewellery

Silver Jewellery

Diamond Jewellery

Loose gemstones

Finished Jewellery

3%

6%

7%

8%

13%

15%

16%

22%

23%

32%


0% 10% 20% 30% 40% 50% 60%

Others:

Central & South America

Middle East

Eastern Europe (include Russia)

Mainland China

North America

Hong Kong

Western Europe

Asia (exclude mainland China & Hong Kong)

5%

26%

30%

31%

40%

45%

44%

47%

55%

6%

26%

30%

32%

43%

45%

47%

48%

59%

2013 2012

Which are your current (geographical) markets? Base = 2,163


0% 10% 20% 30% 40% 50%

Others:

Middle East

North America

Central & South America

Hong Kong

Eastern Europe (include Russia)

Western Europe

Asia (exclude mainland China & Hong Kong)

Mainland China

6%

29%

30%

30%

32%

32%

34%

43%

47%

5%

30%

29%

28%

30%

32%

32%

40%

44%

2013 2012

Which are your new target (geographical) markets? Base = 2,020


To what extent do you think your objectives for exhibiting in this exhibition have been achieved?

0% 20% 40% 60% 80% 100%

Look for new buyers

Seek franchisers partners / agents

Explore new markets

Launch new products

Brand-building

Collect market information

4%

2%

4%

6%

6%

7%

39%

20%

33%

42%

38%

49%

44%

27%

42%

30%

29%

29%

12%

18%

17%

9%

10%

8%

1%

33%

4%

13%

17%

7%

Fully achieved Fairly well achieved Not quite achieved Did not achieve at all Not applicable

｜Base: 2,115｜


To what extent do you think your objectives for exhibiting in this exhibition have been achieved? (“Fully achieved” + “ Fairly well achieved”)

0% 20% 40% 60% 80%

Find franchisers partners / agents

Explore new markets

Brand-building

Find new buyers

Launch new products


Consolidate contacts with buyers/business partners

21%

37%

44%

44%

48%

55%

61%

20%

37%

45%

44%

45%

57%

61%

2013 2012

0% 20% 40% 60% 80%

Find franchisers partners /agents

Explore new markets

Launch new products

Brand-building

Find new buyers


Consolidate contacts withbuyers/ business partners

23%

40%

39%

48%

49%

61%

63%

17%

34%

49%

42%

40%

53%

59%

CEC AWE


34%

10% 9%

20%

27% Around the same this year as last year

Between 0 – 20% more this year

Over 20% more this year

Between 0 – 20% less this year

Over 20% less this year

In case you also exhibited at the September Hong Kong Jewellery & Gem Fair 2012, was the US$ amount of business conducted during the Fair or as a direct result of the Fair more or less than last year?

｜Base: 1,877｜


0% 20% 40%


Between 0-20% more this year

Between 0-20% less this year


Around the same

10%

10%

21%

25%

34%

8%

9%

24%

25%

34%

9%

10%

20%

27%

34%

2013

2012

2011

0% 20% 40%


Between 0 – 20% more this year

Between 0 – 20% less this year


Around the same

10%

10%

20%

25%

35%

7%

10%

22%

28%

32%

CEC

AWE

In case you also exhibited at the September Hong Kong Jewellery & Gem Fair 2012, was the US$ amount of business conducted during the Fair or as a direct result of the Fair more or less than last year?


The organiser allows selected high nett income consumers entrance to the exhibition. What do you think of this arrangement?

0% 10% 20% 30% 40% 50% 60%

Not agree

No opinion

Agree

10%

37%

53%

10%

39%

51%

2013

2012

｜Base 2013: 2,062; Base 2012: 1,706｜


As part of this new concept the part of the exhibition in AWE (materials) starts two days before the part of the exhibition in HKCEC (finished jewellery). What would be your preferred order?

0% 10% 20% 30% 40%

No opinion

AWE & HKCECstarts at thesame time

HKCEC startsbefore AWE

AWE startsbefore HKCEC

35%

11%

21%

34%

30%

9%

22%

39%

2013

2012

｜Base 2013: 2,004; Base 2012: 1,639｜


0% 10% 20% 30% 40% 50% 60%

No opinion

AWE & HKCECstarts at thesame time

HKCEC startsbefore AWE

AWE startsbefore HKCEC

37%

11%

26%

26%

23%

6%

16%

55%

AWE

CEC

As part of this new concept the part of the exhibition in AWE (materials) starts two days before the part of the exhibition in HKCEC (finished jewellery). What would be your preferred order? Base: AWE=918; CEC=1,086


To what extent are you satisfied with the exhibition on the following?

0% 20% 40% 60% 80% 100%

Business opportunities

Visitor traffic

Visitor quality

Pre-show service of organiser

Onsite service of organiser

Facilities and services of theexhibition centre

Official stand contractor(s)

Official forwarding agent(s)

Move-in and move-out arrangement

9%

6%

6%

12%

12%

13%

12%

11%

12%

54%

40%

55%

72%

70%

66%

69%

73%

71%

32%

43%

33%

13%

14%

16%

15%

12%

14%

5%

12%

6%

3%

3%

4%

4%

4%

3%

Extremely satisfied Quite satisfied Not so satisfied Not satisfied at all

｜Base: 2,028｜


To what extent are you satisfied with the exhibition on the following? (cont’d) (Base: “Extremely satisfied” + “Quite satisfied”)

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

Visitor traffic

Visitor quality

Business opportunities

Facilities and services of the exhibition centre

Official stand contractor(s)

Move-in and move-out arrangement

Onsite service of organiser

Pre-show service of organiser

Official forwarding agent(s)

47%

62%

63%

82%

82%

83%

86%

87%

85%

46%

61%

62%

80%

81%

83%

83%

84%

84%

2013 2012


Please give an overall rating for your participation in this exhibition (10 = Excellent; 1 = Very poor)

0%

5%

10%

15%

20%

25%

30%

10 9 8 7 6 5 4 3 2 1

2013 2012 2011

Average Rating

2013

6.13


How useful are the following free marketing materials / channels provided by the organiser in promoting your presence at the exhibition?

0% 20% 40% 60% 80% 100%

Printed invitation

e-Invitation

Special invitation to your VIPbuyers on your behalf

Listing of your company on thewebsite of this exhibition

10%

12%

13%

16%

50%

54%

52%

59%

30%

27%

27%

20%

9%

6%

7%

5%

Extremely useful Quite useful Not quite useful Not useful at all

｜Base: 2,015｜


How useful are the following free marketing materials / channels provided by the organiser in promoting your presence at the exhibition? (Base: “Extremely useful” + “Quite useful”)

0% 20% 40% 60% 80%

Printed invitation

Special invitation to yourVIP buyers on your behalf

e-Invitation

Listing of your companyon the website of this

exhibition

64%

66%

68%

75%

61%

65%

66%

75%

2013 2012


If you promote your presence at this exhibition with your own resources via any of the following channels, please indicate how useful they are.

0% 20% 40% 60% 80% 100%

Invite buyers with phone calls

Invite buyers by emails

Invite buyers by mail

Run advertisements prior to theexhibition

15%

15%

9%

7%

46%

59%

41%

42%

21%

18%

27%

24%

4%

2%

6%

4%

Extremely effective Quite effective Not quite effective Not effective at all

｜Base: 1,964｜


If you promote your presence at this exhibition with your own resources via any of the following channels, please indicate how useful they are. (Base: “Extremely effective” + “Quite effective”)

0% 10% 20% 30% 40% 50% 60% 70% 80%

On-site Advertising

Run advertisementsprior to the exhibition

Invite buyers by mail

Invite buyers withphone calls

Invite buyers by emails

47%

51%

53%

61%

75%

46%

48%

50%

61%

74%

2013 2012


How often do you make use of the following marketing channels to promote your business?

0% 20% 40% 60% 80% 100%

Trade exhibitions

Sales representatives/agents

Professional print publications

Professional websites

32%

17%

8%

15%

48%

36%

30%

34%

16%

29%

41%

33%

4%

17%

21%

18%

All the time Most of the time Seldom Not at all

｜Base: 1,950｜


How often do you make use of the following marketing channels to promote your business? (comparison of 2012 & 2013: “All the time” + “Most of the time”)

0% 10% 20% 30% 40% 50% 60% 70% 80%

Professional printpublications

Professional websites

Salesrepresentatives/agents

Trade exhibitions

39%

50%

53%

78%

37%

49%

54%

80%

2013 2012


0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

Hyderabad Jewellery, Pearl & Gem Fair (Jun)

Istanbul Jewellery Show (Oct)

Mumbai Jewellery & Gem Fair (Nov)

Japan Jewellery Fair (Aug)

Gem & Jewellery India International Exhibition (Feb)

Istanbul Jewellery Show (Mar)

Delhi Jewellery & Gem Fair (Sep)

Other exhibition (please specify):

Bangkok Jewellery & Gem Fair (Feb)

June Hong Kong Jewellery & Gem Fair (Jun)

BaselWorld Fair (Mar)

Vicenza Italy (Jan)

JCK Las Vegas Show (May)

Hong Kong International Jewellery Show (Mar)

September Hong Kong Jewellery & Gem Fair (Sep)

0%

0%

0%

0%

0%

1%

2%

2%

3%

4%

5% 5%

5%

24%

49%

Please tick the jewellery exhibition you rate most important for your company


0% 20% 40% 60% 80% 100%

Will not participate

May participate

Will participate

1%

8%

91%

1%

8%

91%

2013 2012

0% 20% 40% 60% 80%

A smaller booth

A larger booth

A booth same size as this year

3%

17%

80%

2%

21%

76%

2013 2012

You will participate with:What are your plans for participating in this exhibition next year?

Over 90% of exhibitors will participate in the September Fair again

september hong kong jewellery & gem fair...

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