june hong kong jewellery & gem fair - ubmasiafiles.com likely would you be to attend june hong...

JUNE

Hong Kong

jewellery &

gem Fair

6JG17 Exhibitor Survey Report1

Total number of exhibitors 2,051

Total number of collected onsite survey 1,373

Onsite survey response rate 66.94% [1,373/2,051]

Total number of online survey successfully sent out 1,951

Total number of collected online survey 241

Online survey response rate 12.35% [241/1,951]

Total number of collected survey (onsite + online) 1,614

Overall response rate 78.69% [1,614/2,051]


Exhibitor’s nature of business(es)

(Exhibitors may carry more than one business natures, so the overall percentage exceed 100%)


2017 No of Respondents: 1,573 No of Skipped: 41 2016 No of Respondents: 1,597 No of Skipped: 32

• Manufacturer/Supplier, Wholesaler and Exporter were the top three business nature among exhibitors.

Compared to last year, the quantity of Wholesaler increased sharply with 33%.

65% (1,015)

29% (452)

44% (699)

61% (952)

1% (18)

5% (76)

1% (14)

0% (4)

13% (202)

1% (20)

1% (11)

1% (8)

67% (1,075)

58% (933)

46% (736)

28% (441)

13% (211)

6% (100)

2% (29)

1% (19)

1% (12)

1% (11)

0% (3)

0% (3)

0% 10% 20% 30% 40% 50% 60% 70% 80%

Manufacturer/Supplier

Importer

Exporter

Wholesaler

Buying Agent

Jewellery Designer

Gem Laboratory / Gemologist

Gift Shop

Retailer

Jewellery Trade Association

Private Jewellery Collector

Publication

2017

2016

Are you a first-time participant in this exhibition?



10%

(151)

90%

(1,330)

2017

First-time exhibitor Returning exhibitor

12%

(175)

88%

(1,316)

2016

First-time exhibitor Returning exhibitor

• As one of Asia’s top three fine jewellery events, the June Fair was well established and have satisfactory

exhibitor loyalty. This year, 90% were returning exhibitor while only 10% were first-time exhibitor. There is a need

to attract more new exhibitors as the percentage of first-time exhibitor is low with a decrease compared to last

year.

Overall, how would you rate your satisfaction with your

experience at the June Fair?

(0 = Extremely dissatisfied, 10 = Extremely satisfied)



• The satisfaction level among exhibitors was not as high as visitors. Both years are very closed, just 0.29%, a very

slight increase from 2016.

• Only 45% of exhibitors gave rating 6-10 in 2017 and 41% in 2016, had a 4% rise in total.

CSAT 2017

5.30

CSAT 2016

5.01

4% (66)

3% (52)

6% (96)

10%(154)

8% (123)

22%(351)

14% (221)

14%(221)

10% (165)

3% (55)

4%(70)

4%(70)

6% (90)7% (108)

11% (183)

10% (164)

20%(323)

12%(189)

12% (199)

10% (154)

3% (54)

4% (64)

0%

5%

10%

15%

20%

25%

0 1 2 3 4 5 6 7 8 9 10

2017

2016

(Cont’d): Satisfaction rating by exhibitors

- Returning exhibitor vs First-time exhibitor

(0 = Extremely dissatisfied, 10 = Extremely satisfied)


• The customer satisfaction among first-time exhibitors was slightly higher than that of returning exhibitors. 53%

of first-time visitors gave rating 6–10, while only 45% of returning visitors gave rating 6-10.

Returning exhibitor:

No of Respondents: 1,309 No of Skipped: 18

Returning

exhibitor’s CSAT:

5.28

First-time

exhibitor’s CSAT:

5.65

First-time exhibitor:

No of Respondents: 149 No of Skipped: 2

4% (52)3% (42)

6%(84)

10% (127)

7% (98)

23% (304)

14% (183)

14% (189)

10% (133)

3%(43)

4% (54)5% (7)

3% (5)3% (5)

8% (12)

11% (17)

15% (23)

14% (21)

13% (20)

14% (21)

4%(6)

8% (12)

0%

5%

10%

15%

20%

25%

0 1 2 3 4 5 6 7 8 9 10

Returning exhibitor

First-time exhibitor

How likely would you be to attend June Hong Kong

Jewellery & Gem Fair again in the future?



• With a very slight increase, the loyalty score among exhibitors was close to last year. It indicates that there is a

particular amount of exhibitors intended to join again.

• 67% of exhibitors gave rating 6-10, 2% up compared to 65% last year.

Loyalty

Score 2017

6.81

Loyalty

Score 2016

6.73

2% (28) 2% (32)2% (38)

6% (90)

4% (61)

17% (271)

10% (153)

12% (188)

15% (229)

9% (147)

21% (331)

2% (31)

2% (33)

4% (56) 5% (82)

5%(75)

18% (286)

9%(151)

11%(174)

14% (218)

9% (140)

22% (346)

0%

5%

10%

15%

20%

25%

0 1 2 3 4 5 6 7 8 9 10

2017

2016

(Cont’d): Loyalty to exhibit again

- Returning exhibitor vs First-time exhibitor

(0 = Not likely at all , 10 = Extremely likely)


Returning exhibitor:


First-time exhibitor:


Returning

exhibitor’s

Loyalty Score:

6.87

First-time

exhibitor’s

Loyalty Score:

6.58

• Returning exhibitors’ loyalty score was very close to that of new exhibitors.

• Most exhibitors, including both returning and new, had loyalty to the Fair, include 68% of returning exhibitors

and 65% of first-time exhibitors gave rating 6-10.

2% (21)

2% (23)

2% (30)

5% (70)

4% (53)

17% (222)

10% (130)

12% (160)

15% (197)

9% (117)

22% (284)

4% (6)

4% (6)

3% (4)

7% ((10)

3% (4)

14% (21)

8% (12)

13% (20)

13% (19)

12% (18)

19% (29)

0%

5%

10%

15%

20%

25%

0 1 2 3 4 5 6 7 8 9 10

Returning exhibitor

First-time exhibitor

How likely are you to recommend June Hong Kong

Jewellery & Gem Fair to a friend or colleague?

(0 = Not likely at all , 10 = Extremely likely)



NPS Average

2017

5.91

NPS Average

2016

5.73

• NPS Average has a very slight rise (0.18) from last year. 56% of exhibitors gave rating 6–10, with an increase of

4% from 2016.

5% (75)

3% (43)4% (57)

6% (99)

6% (95)

20% 318)

13% (203)

14% (214)13% (198)

5% (82)

11% (176)

5% (82)

3% (51)

4% (67)

7% (104)

6% (102)

23% (359)

11% (166)13% (203)

13% (207)

5% (76)

10% (155)

0%

5%

10%

15%

20%

25%

0 1 2 3 4 5 6 7 8 9 10

2017

2016

How did you learn about this exhibition?

(Exhibitors may take more than one options, so the overall percentage exceed 100%)



• “Organiser’s email” was still the top important channel with a 1% increase from last year. “Word of mouth /

Referral from industry friend” ranked the second with the same percentage.

• Minor increase in the percentage of “Social media” but the figure (3%) was still too low. We had created the

Instagram account and will also promote other UBM jewellery fairs on Instagram in order to attract more fans.

22% (312)

15% (216)

35% (500)

18% (254)

4% (52)

3% (39)

26% (361)

7% (104)

10% (147)

22% (329)

16% (236)

34% (502)

21% (304)

4% (60)

2% (32)

26% (377)

8% (119)

11% (162)

0% 5% 10% 15% 20% 25% 30% 35% 40%

Advertisement

Organiser’s printer mail

Organiser’s email

Organiser’s Website

Search engine

Social Media

Word of mouth / Referral from industry friend

At other exhibitions

Others, (please specify):

2017

2016

(Cont’d): How did you learn about this exhibition?

- Types of Advertisement


2017 No of Respondents: 226 No of Skipped: 1,388 2016 No of Respondents: 218 No of Skipped: 1,411

• With a 4% decrease from 2016, “Trade publications” was still the top source of advertisement this year to serve

the purpose of promotion. Mass media ranked the second with the same percentage of last year.

73% (164)

27% (61)

12% (27)

77% (168)

27% (59)

13% (29)

0% 20% 40% 60% 80% 100%

Trade publications

Mass media

Outdoor

2017

2016


- Search Engine



• Same as last year, Google, as the most popular local and international search engine, was still the most effective

channel for people to know more about the Fair.

80% (48)

28% (17)

0% (0)

12% (7)

3% (2)

86% (50)

12% (7)

0% (0)

12% (7)

0% (0)

0% 20% 40% 60% 80% 100%

Google

Yahoo

Bing

Baidu

Sogou

2017

2016


- Social Media



• For social media, the official Facebook Fan page of the Fair has a 11% increase from 2016 and it became the most

effective channel to reach visitors.

• WeChat, though with a 22% drop, it ranked the second effective channel to reach visitors, followed by Google+.

• As mentioned in previous slide, we created the Instagram account and will expect to attract more fans very soon.

61% (19)

6% (2)

6% (2)

32% (10)

19% (6)

10% (3)

50% (13)

8% (2)

0% (0)

54% (14)

23% (6)

8% (2)

0% 10% 20% 30% 40% 50% 60% 70%

Facebook

Twitter

Linkedln

WeChat

Google+

Weibo

2017

2016

Did you use the fairs’ mobile app “Mobile Buyer Guide”?



• More promotion for the mobile app is required as there were only 18%, a relatively low percentage of Mobile

Buyer Guide user among the exhibitors of the June Fair. Will inform Fiona to conduct more promotion.

Average Rating

2017: 3.09

Average Rating

2016: 3.15

Average Rating

2017: 3.19

Average Rating

2016: 3.21

18%

(261)

82%

(1,223)

2017

User

Non-user

20%

(308)

80%

(1,227)

2016

User

Non-user

14% (36)

12% (31)

39% (104)

24% (63)

12% (32)9% (26)

14% (41)

45% (137)

19% (57)

14% (41)

0%

10%

20%

30%

40%

50%

1 2 3 4 5

How well did the Mobile App meet your needs?

(1 = Not at all, 5 = Very Well)

2017

2016

12% (31)

8% (44)

44% (339)

20% (208)

16% (205)

9% (27)

13% (38)

43% (128)

18% (53)

17% (51)

0%

10%

20%

30%

40%

50%

1 2 3 4 5

How likely would you be to recommend this MOBILE APP

to other attendees of the event?

(1 = Not at all, 5 = Very likely)

2017

2016

(Cont’d): Why the exhibitors did not download the Mobile

App?



• More promotion for the mobile app is required as over 60% of the Q6 respondents even not aware there was a

mobile app. Will inform Fiona to promote the mobile app more frequently.

61% (648)

6% (61)

24% (252)

3% (32)

4% (45)

8% (90)

63% (668)

7% (70)

21% (222)

3% (33)

4% (40)

10% (101)

0% 10% 20% 30% 40% 50% 60% 70%

Not aware there was a mobile app

Too difficult to download / install the app

Not worth the effort to install the app

No mobile device / Mobile device didn’t work with app

Technical problems using the app

Others

2017

2016

My top 3 markets (countries) currently are:


2017 No of Respondents: 1,348 No of Skipped: 266

29% (894)

19% (567)

15% (460)

6% (194)

6% (189)

2% (74)2% (64)

2%(57)

2%(57)

2%(56)

2%(55)

1%(38)

1%(30)

1%(26)

1%(26)

1%(25)

1%(25)

1%(23)

1%(20)

1%(20)

0%

10%

20%

30%

40%

Top 20 out of 54

• Mainland China, the United States and Hong Kong are the top three markets of the exhibitors.

My target markets (countries) are:



Top 20 out of 50

32%(607)

18%(336)

12%(222)

5%(92)4%(68)

3%(49)

3%(47)

2%(43)

2%(35)

2%(34)

2%(31)

2%(30)

1%(27)1%(25)

1%(25)

1%(24)

1%(22)1%(18)

1%(17)1%(14)

0%

10%

20%

30%

40%

• Despite the slowdown of Chinese jewellery market in past few years, the country remains as the targeting

market of most of the exhibitors.

To what extent have your objectives for exhibiting in this

exhibition been achieved?

(1 = Did not achieve at all, 5 = Fully achieved)



• Exhibitors found that their objectives in “Collect market information” and “Consolidate contacts with

buyers/business partners” could be better achieved, followed by “Brand-building”.

Response Count

1445

1286

1352

1306

1312

1302

1281

22%

23%

23%

15%

13%

10%

11%

27%

19%

27%

21%

20%

19%

19%

30%

18%

30%

31%

33%

38%

37%

12%

5%

8%

11%

15%

19%

19%

6%

3%

5%

6%

6%

8%

9%

2%

32%

7%

16%

14%

6%

6%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Find new buyers

Find franchisers partners / agents

Explore new markets

Launch new products

Brand-building

Collect market information

Consolidate contacts with buyers/ business partners

1 (Did not achieve at all) 2 3 4 5 (Fully achieved) N/A

(Cont’d): Objectives’ achievement level

- Comparison of combining Ratings 4 & 5

(1 = Did not achieve at all, 5 = Fully achieved)



• Exhibitors’ objective of “Consolidate contacts with buyers/business partners” had the highest achievement level

this year, followed by “Collect market information”. The achievement level of “Brand-building” was also

satisfactory.


18% (266)

8% (104)

13% (179)

17% (227)

21% (271)

27% (353)

28% (357)

15% (224)

5% (68)

11% (141)

15% (197)

18% (227)

24% (313)

24% (305)

0% 5% 10% 15% 20% 25% 30%

Find new buyers

Find franchisers partners / agents

Explore new markets

Launch new products

Brand-building

Collect market information

Consolidate contacts with buyers/ business partners

2017

2016

To what extent are you satisfied with the fair in the

following aspect?

(1 = Not satisfied at all, 5 = Extremely satisfied)



•Compared to other aspects, exhibitors are still very satisfied with the “Business opportunity”, led by “visitor

traffic” and “visitor quality”.

Response Count

1421

1424

1413

1391

1388

1387

1385

1348

1381

18%

26%

18%

6%

5%

5%

6%

5%

4%

25%

28%

24%

15%

13%

13%

12%

10%

11%

36%

29%

37%

38%

38%

39%

36%

34%

37%

14%

11%

15%

27%

28%

27%

28%

25%

31%

7%

5%

5%

12%

13%

13%

12%

12%

13%

2%

1%

1%

3%

3%

2%

6%

14%

4%

Business opportunities

Visitor traffic

Visitor quality

Pre-show service of organiser

Onsite service of organiser

Facilities and services of the exhibition centre

Official stand contractor(s)

Official forwarding agent(s)

Move-in and move-out arrangement

1 (Not satisfied at all) 2 3 4 5 (Extremely satisfied) N/A

(Cont’d): Fair aspects’ satisfaction level


(1 = Not satisfied at all, 5 = Extremely satisfied)


2016 No of Respondents: 1,481 No of Skipped: 1482017 No of Respondents: 1,459 No of Skipped: 155

39%(536)

40%(558)

39%(545)

38%(528)

37%(524)

34%(455)

17%(240)

17%(242)

12%(173)

44%(607)

41%(571)

40%(557)

40%(555)

38%(534)

36%(491)

20%(287)

20%(288)

15%(218)

0% 10% 20% 30% 40% 50%

Move-in and move-out arrangement

Onsite service of organiser

Facilities and services of the exhibition centre

Official stand contractor(s)

Pre-show service of organiser

Official forwarding agent(s)

Visitor quality

Business opportunities

Visitor traffic 2017

2016

•Compared to 2016 findings, the satisfaction level of “Move-in and move-out arrangement” increased the most,

from 39% to 44%.

How useful are the following free marketing materials / channels

provided by the organiser in promoting your presence at the exhibition?

(1 = Not useful at all, 5 = Extremely useful)



•”Printed Invitation” gets the relative rating from exhibitors in term the usefulness of promotion.

Response Count

1322

1331

1300

1311

1260

13%

12%

11%

9%

12%

16%

16%

14%

15%

15%

35%

34%

32%

36%

35%

15%

16%

16%

19%

16%

9%

8%

8%

10%

8%

11%

14%

18%

10%

14%

Printed Invitation

E-Invitation

Special invitation to your VIP buyers on your behalf

Listing of your company on the website of this exhibition

E-newsletter

1 (Not useful at all) 2 3 4 5 (Extremely useful) N/A

(Cont’d): Usefulness of free marketing materials/ channels:


(1 = Not useful at all, 5 = Extremely useful)


2016 No of Respondents: 1,376 No of Skipped: 2532017 No of Respondents: 1,377 No of Skipped: 237

29%(385)

22%(290)

22%(288)

23%(309)

22%(274)

29%(386)

25%(321)

25%(325)

24%(323)

24%(299)

0% 10% 20% 30%

Listing of your company on the website of this exhibition

Special invitation to your VIP buyers on your behalf

Printed Invitation

E-Invitation

E-newsletter 2017

2016

• “Listing of company on the website of this exhibition” remains the most useful marketing tools in promoting

exhibitors’ presence at the Fair.

• Compared to 2016, more exhibitors feedback that “Printed Invitation” is useful (from 25% to 22%) in promoting

their presence at the exhibition. It could be a challenge of having balance between printed promotional

materials and eco-friendly approach.

What are your plans for participating in this

exhibition next year?



75%

80%

22%

17%

3%

3%

0% 20% 40% 60% 80% 100%

2017

2016

Will participate

May participate

Will not participate


Preferences between booth sizes

[Based on exhibitors who will participate the next edition]

15%

78%

7%

15%

78%

7%

0%

20%

40%

60%

80%

100%

Larger booth Same booth size Smaller booth

2017 2016

• There is a decrease in exhibitors who want

to participate in next edition, but still

reached 75%.

• Same as 2016, 78% of respondents are

looking for a booth with same size as

2016. It reflects that they think their

presence at the June Fair is important

though most of them are in “wait-and-see”

attitude towards the Fair.

june hong kong jewellery & gem fair - ubmasiafiles.com likely would you be to attend june hong...

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