september hong kong jewellery & gem fair 2017 · pdf filetotal number of online survey...

September Hong Kong

Jewellery & Gem Fair 2017

0

Survey Summary

Total number of exhibitor 3,695

Total number of collected onsite survey 2,458

Onsite survey response rate 66.52% [2,458/3,695]

Total number of online survey successfully sent out 3,568

Total number of collected online survey 274

Overall survey response rate 7.67% [274/3,568]

Total number of collected survey (onsite + online) 2,577

(excl.155 duplicated)

Overall response rate 69.74% [2,577/3,695]

2

• Amongst all theme pavilion at HKCEC, “Silver Jewellery” and “Hong Kong Pavilion” has the most exhibitors.

• Amongst all theme pavilion at AWE, “Gemstones Pavilion” has the most exhibitors.

No. of respondents skipped: 201 No. of respondents skipped: 108

CEC Number of Respondents: 1,284 Number of Respondents: 984AWE

Exhibitors in Theme Pavilions or Group Pavilions

1%

2%

2%

3%

3%

3%

4%

4%

5%

6%

8%

8%

16%

22%

22%

0% 5% 10% 15% 20% 25%

Bridal Jewellery Pavilion

Fei Cui Gallery

Jewellery Accessories

Pearl Jewellery

Designer Arena

International Premier Pavilion

Antique & Vintage Jewellery

Other Finished Jewellery

Fine Design Pavilion

CORE PavilionCORE

Asian Fine Jewellery

Packaging, Tools & Equipment

International Fine Jewellery

Hong Kong Pavilion

Silver Jewellery

7%

16%

30%

47%

0% 20% 40%

Fine Gem Pavilion

Pearls Pavilion

Diamond Pavilion

Gemstones Pavilion

3

• Amongst all group pavilion at HKCEC, “Hong Kong Pavilion” has the most exhibitors.

• Amongst all group pavilion at AWE, “Thailand” has the most exhibitors.



Exhibitors in Theme Pavilions or Group Pavilions

0.5%

1%

1%

1%

2%

2%

3%

3%

3%

4%

4%

4%

7%

8%

11%

0% 5% 10% 15%

South Africa

Colombia

Israel

Sri Lanka

Germany

Brazil

USA

Italy

Taiwan

Belgium

India

China

Japan

Hong Kong

Thailand

0.1%

0.1%

0.3%

0.4%

0.4%

1%

1%

1%

1%

1%

1%

1%

2%

4%

6%

10%

10%

36%

0% 10% 20% 30% 40%

Portugal

Russia

France

South Africa

Singapore

Spain

Poland

Turkey

USA

Germany

India

Korea

Taiwan

Italy

Japan

China

Thailand

Hong Kong Pavilion

4

• Manufacturer/Supplier, Importer and Exporter were the top three business nature among exhibitors.


2017 Number of Respondents: 2,521 Number of Respondents: 2,4392016

Exhibitors’ nature of business(es)

5

0.3%

0.6%

0.8%

1.1%

0.7%

0.4%

0.8%

1.5%

8.7%

14.4%

19.6%

41.5%53.5%

71.8%

0.04%

0.1%

0.3%

0.6%

0.7%

0.2%

0.5%

1.9%

8.1%

13.4%

22.5%

42.7%

52.6%

72.6%

0% 20% 40% 60% 80%

Publication

Department / Chain Store

Gift Shop

Mail Order House / E-Tailer

Gem Laboratory / Gemologist

Private Jewellery Collector

Jewellery Trade Association

Retailer

Buying Agent

Jewellery Designer

Wholesaler

Exporter

Importer

Manufacturer/Supplier

2017

2016

• The September Fair was well established and have satisfactory exhibitor loyalty. This year, over 90% were returning

exhibitor while 9% were first-time exhibitor. In order to maintain good quality service to exhibitors, we should ensure

the repeated exhibitors and the first-time exhibitors this year will be properly served again in next edition.



Is your company a first-time participant in this exhibition?

8%[179]

92%[2,148]

2016

First-time Repeated

9%[224]

91%[2,145]

2017

First-time Repeated

6

CSAT 2017

5.55CSAT2016

5.71

• The satisfaction level among exhibitors was not as high as visitors. There was also a 0.16% drop comparing to 2016.

This may due to the air conditioning issue at AWE which pulled down the overall satisfaction rate.

• More than half of the exhibitors (53%) gave rating 6-10 in 2017.



Overall, how would you rate your satisfaction with your experience at September Hong Kong Jewellery & Gem Fair?(0 = Extremely dissatisfied; 10 = Extremely satisfied)

2% [51]3% [73]

4% [103]

8% [184]

8%[193]

21%[501]

15% [373]17%[412]

14% [346]

4% [109]

4% [94]

3% [84] 3% [86]

5%[125]

8% [213] 8%[196]

20%[500]

15% [366]

16% [392] 14% [351]

4% [101]

4% [110]

0%

5%

10%

15%

20%

25%

0 1 2 3 4 5 6 7 8 9 10

20162017

7

Satisfaction rating by exhibitors - Breakdown of the responses between First-time exhibitor and repeated exhibitor(0 = Extremely dissatisfied, 10 = Extremely satisfied)

• The customer satisfaction of returning exhibitors was slightly higher than that of first-time exhibitors. 52% of returning

visitors gave rating 6-10, while 53% of the first-time exhibitors gave rating 6–10.

Response Count:521

CSAT 2017

[First-time exhibitors]

5.40

Response Count:1070

CSAT 2017

[Repeated exhibitors]

5.56

8

How did you learn about this exhibition?

• The top 3 channels were “Organiser’s email”, “Word of mouth / Referral from industry friend” and “Advertisement”. Most exhibitors learn

about the September show from organizer’s email.

• A 13% drop in “Search Engine” was recorded. Managing SEO or using Google adwords may help to bring the percentage up again.



9

2%

19%

4%

7%

12%

14%

16%

12%

23%

4%

6%

6%

8%

16%

22%

25%

30%

38%

0% 10% 20% 30% 40%

Social Media

Search Engine

At other exhibitions

Other (please specify):

Organiser’s printed mail

Organiser’s website

Advertisement

Word of mouth / Referral from industry friend

Organiser’s email

2017

2016

How did you learn about this exhibition?- Types of Advertisement

• Despite of a 11% decrease from 2016, “Trade publications” was still the top source of advertisement this year. Mass media

ranked the second with a 3% drop comparing to 2016.

• Outdoor promotion is still the least effective out of the three.

2017 Number of Respondents: 523 Number of Respondents: 4362016

14%

30%

73%

11%

27%

62%

0% 20% 40% 60% 80%

Outdoor

Mass media

Trade publications

2017

2016

10

How did you learn about this exhibition?- Search Engine

• Google remains a more dominant search engine in 2017.

2017 Number of Respondents: 252 Number of Respondents: 1142016

3%

2%

5%

22%

84%

1%

3%

6%

16%

74%

0% 20% 40% 60% 80% 100%

Sogou

Bing

Baidu

Yahoo

Google

2017

2016

11

How did you learn about this exhibition?- Online Platform

• Same as last year, most exhibitors still learn the September show from HKTDC.com.


1%

2%

4%

8%

17%

48%

66%

1%

2%

3%

6%

14%

32%

43%

0% 10% 20% 30% 40% 50% 60% 70%

Polygon.net

BlueNile.com

Globalsources.com

Others

Alibaba.com

JewelleryNetAsia.com

HKTDC.com

2017

2016

12

18%[426]

82%[1,960]

2017

User

Non-user

Did you use the fairs’ mobile app “Mobile Buyer Guide”?

How well did the MOBILE APP meet your needs

How likely would you be to recommend this MOBILE

APP to other attendees of the event?

• More promotion for the mobile app is required as there were only 18% of the exhibitors are using the app.


16%[364]

84%[1,921]

2016

User

Non-user

13% [46]

19% [69]

48% [174]

10% [36] 11% [41]

13% [54]

22% [92] 44% [183]

12% [49] 12% [50]

0%

20%

40%

60%

5 4 3 2 1

2017

2016

16% [59]26% [93]

46% [164]

13% [48]13% [45]

13% [47]21% [75]

44% [159]

12% [42] 10% [35]0%

20%

40%

60%

5 4 3 2 1

2017

2016

Average rating 2017

3.12

Average rating 2016

3.12

Average rating 20173.18

Average rating 2016

3.16

22

Reason(s) for respondents who did not download the mobile app - Based on exhibitors who did not download the mobile app

• More promotion for the mobile app is required as over 60% of the Q6 respondents does not aware of the mobile app.

2017 Number of Respondents: 1,496 Number of Respondents: 8392016

4%

7%

7%

10%

28%

61%

3%

7%

9%

11%

27%

61%

0% 20% 40% 60% 80%

No mobile device / mobile device didn’t work with app

Technical problems using the app

Too difficult to download / install the app

Other

Not worth the effort to install the app

Not aware there was a mobile app

2017

2016

No. of respondents skipped: 1,081 No. of respondents skipped: 548

14

To what extents have your objectives for exhibiting this exhibition being achieved?(N/A ; 1 = Did not achieve at all ; 5 = Fully achieved)

• Exhibitors found that their objectives in “Collect market information” and “Consolidate contacts with buyers/business

partners” was well achieved, followed by “Find new buyers”.

2017 Number of Respondents: 2,282

No. of respondents skipped: 295Response Count

2,012

2,047

2,008

2,031

2,089

1,983

2,2362%

30%

9%

13%

15%

6%

6%

15%

19%

16%

10%

9%

7%

7%

25%

19%

26%

17%

17%

17%

14%

34%

21%

32%

33%

33%

39%

35%

17%

8%

14%

19%

19%

23%

27%

6%

3%

5%

7%

7%

8%

10%

0% 20% 40% 60% 80% 100%

Find new buyers

Find franchisers partners / agents

Explore new markets

Launch new products

Brand-building

Collect market information

Consolidate contacts with buyers/ business partners

N/A 1 2 3 4 5

15

Objectives’ achievement level- Comparison of combining Ratings 4 & 5[N/A ; 1 = Did not achieve at all ; 5 = Fully achieved]

• Exhibitors’ objective of “Consolidate contacts with buyers/business partners” had the highest achievement level this year,

followed by “Collect market information” and “Brand-building”.


7%

15%

19%

22%

24%

29%

35%

10%

18%

23%

26%

26%

31%

37%

0% 20% 40%


Explore new markets

Find new buyers

Launch new products

Brand-building


Consolidate contacts with buyers/ businesspartners

2017

2016

By YearNo. of respondents skipped: 295 No. of respondents skipped: 151

16

Objectives’ achievement level- Comparison of combining Ratings 4 & 5[N/A ; 1 = Did not achieve at all ; 5 = Fully achieved]

• Both HKCEC and AWE shares the highest achievement level on “Consolidate contacts with buyers/ business partners” with

39% and 35% respectively.

• “Collect market information” is the only achievement level which AWE is higher than HKCEC.

By Venue

9%

16%

22%

25%

18%

34%

35%

11%

20%

23%

27%

31%

29%

39%

0% 20% 40%


Explore new markets

Find new buyers

Brand-building

Launch new products


Consolidate contacts with buyers/ business partners

CEC

AWE



17

The organiser allows selected high net income consumers entrance to the exhibition. What do you think of this arrangement?

• 38% exhibitors agreed the organiser allowed the selected high net income consumers entrance to the September Fair. Most

of the respondents had no opinion on this question.



18

11%

51%

38%

11%

47%

42%

0% 20% 40% 60%

Not agree

Agree

No opinion

2017

2016

To what extent are you satisfied with the fair in the following aspects?[N/A ; 1 = Did not achieve at all ; 5 = Fully achieved]

• “Move-in and move-out arrangement” with 90% rating 2-5 is the aspect which exhibitors are most satisfied with. Followed by

Pre-show service of organiser with 89% rating 2-5.

2017 Number of Respondents: 2,266

Response Count

2,097

2,056

2,108

2,144

2,149

2,142

2,189

2,210

2,174

No. of respondents skipped: 311

10%

14%

10%

8%

10%

16%

6%

4%

5%

20%

25%

23%

14%

13%

15%

14%

10%

11%

40%

36%

40%

39%

38%

34%

37%

34%

40%

22%

20%

21%

27%

27%

25%

27%

24%

30%

6%

5%

5%

9%

9%

8%

8%

9%

9%

2%

1%

1%

4%

3%

3%

6%

18%

5%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Business opportunities

Visitor traffic

Visitor quality

Pre-show service of organiser

Onsite service of organiser

Facilities and services of the exhibition centre

Official stand contractor(s)

Official forwarding agent(s)

Move-in and move-out arrangement

1 2 3 4 5 N/A

19

Satisfaction level on the exhibition- Comparison of combining Ratings 4 & 5[N/A ; 1 = Did not achieve at all ; 5 = Fully achieved]

• “Onsite service of organizer” has the most satisfactory level amongst all aspects. Only a 1% drop comparing to 2016.


18%

23%

24%

33%

37%

39%

39%

40%

40%

28%

24%

25%

36%

35%

32%

36%

33%

39%

0% 10% 20% 30% 40% 50%

Visitor traffic

Visitor quality

Business opportunities

Official forwarding agent(s)

Official stand contractor(s)

Pre-show service of organiser

Move-in and move-out arrangement

Facilities and services of the exhibition centre

Onsite service of organiser

2017

2016


20

What are your plans for participating in this exhibition next year?

• Over 85% of the

respondents will participate

again in next edition.



86%

86%

13%

14%

1%

1%

60% 80% 100%

2017

2016

Will participate

May participate

Will not participate

Preferences between booth sizes [Based on exhibitors who will participate the next edition]

17%

79%

4%

18%

76%

6%

0%

20%

40%

60%

80%

100%

Larger booth Same booth size Smaller booth size

2017

2016

• Most of the respondents

(79%) are looking for a booth

of same size as 2017.

21

september hong kong jewellery & gem fair 2017 · pdf filetotal number of online survey...

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