sga value proposition

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COPYRIGHT © 2012 ALCATEL-LUCENT ENTERPRISE. ALL RIGHTS RESERVED.

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SMART GUEST APPLICATIONVALUE PROPOSITION

COPYRIGHT © 2012 ALCATEL-LUCENT ENTERPRISE. ALL RIGHTS RESERVED. 3

WHAT IS THIS?

A DUST COLLECTOR A COSTLY NECESSITY AN ANACHRONISM IN A

NICELY DESIGNED ROOM ALL OF THE ABOVE

TIME TO GO BEYOND?


THE DRIVERS

51%OF GUESTS’ SATISFACTIONDEPEND ON THE ROOM, THE FACILITIES AND THE SERVICESCornell Hospitality Industry Perspectives, July 2010

4 devicesIN GUESTS’ ROOM IN AVERAGETO OFFER IPTV, CLOCK, AIR CONDITIONNING & LIGHTENING CONTROL

3G & wifiHAVE SIMPLIFIED THE WAY GUESTS CAN MAKE CALLS, BROWSE THE INTERNET AND ACCESS TO MEDIA

CONTROLCOSTLOYALTY


WHAT IF?… you could offer a personal

portal experience to your guests ?

… you could bring them a unique interface to control their environment ?… you would have an always-on screen to display information ?

… you could differentiate by offering

a unique experience ?

… you could captivate your guests and make them interact ?


DISCOVER THE SMART GUEST EXPERIENCE

light control

air con

curtains

privacy

RICH COMMUNICATIONS

QUICK ACCESS TO HOTEL SERVICES

PROMOTION OF PROXIMITY SERVICES

AUTOMATION INTEGRATION

OPENNESS


EXPERIENCE RICH COMMUNICATIONS

INTUITIVE SPEED DIAL TO HOTEL MAIN SERVICES AUGMENTED

COMMUNICATION FEATURES


ADVERTIZE HOTEL SERVICES

EASY CUSTOMIZATION

MIXED MEDIA WITH TEXT & PHOTOS

INTEGRATION OF COMMUNICATION FEATURES

ONE TOUCH ACCESS


PROMOTE PROXIMITY SERVICES

ENHANCE VISIBILITY

ADAPT TO SEASONAL EVENTS

EASY CUSTOMIZATION

MIXED MEDIA WITH TEXT & PHOTOS

INTEGRATION OF COMMUNICATION FEATURES


NATIVE !

ACCESS TO LOCAL INFORMATION & TOOLS

DELIVER VALUABLE INFORMATION TO GUESTS

WEATHER REPORT

LOCAL TRAFFIC CONDITIONSRAILWAYS/AIRFLIGHTSUITE DOORCAMRSS FEEDCALCULATOR… ON-

DEMAND


INTEGRATE ROOM AUTOMATION

MANAGE ROOM LIGHTENING

EASY ACCESS TO PREDEFINED SETTINGS

CONTROL THE AIR TEMPERATURE AND FANNING

ERGONOMIC INTERFACE

SIMPLY OPEN/CLOSE CURTAINS AND SHUTTERS


MANAGE A COMFORTABLE STAY

SET PRIVACY

TELEPHONY PRIVACY AND VOICEMAIL FORWARDING

ROOM PRIVACY

ASK FOR ROOM MAKE-UP


INNOVATE THROUGH OPENNESSALCATEL-LUCENT INTEGRATION

OXEPMS

AUTOMATION INTERNET…

ECOSYSTEM

HOSPITALITY APP SERVER

ADMIN CUSTOMIZATIONSKINS

SCREENSAVER FOR ADVERTIZING

PAGECUSTOMIZATION

USER CUSTOMIZATION

HOMEPAGE/PHOTOFRAME

MAKE GUESTS FEEL “AT HOME”

ENABLE CONTINUOUS ADAPTATION TO BUSINESS DYNAMICS

EVOLVE AT THE PACE OF INNOVATIONS


BENEFIT#1 RAISE THE BAR OF SATISFACTION

“Happy customers mean repeat business - they will also tell their social networks about their stay”

Australian Tourism and Transport Forum spokesman Rowan BarkerWHAT SMART GUEST APPLICATION

BRINGS

AWARD WINNING MY IC PHONE SIMPLIFIED AND BREAKTHROUGH

COMMUNICATIONS UNMATCHED SET OF APPLICATIONS TO

ENRICH GUESTS’ EXPERIENCES

OVER STANDARD EXPERIENCE = LOYALTY


BENEFIT#2 INVEST TO DIFFERENTIATE

WHAT SMART GUEST APPLICATION BRINGS

SIMPLIFIED ACCESS TO INNOVATION

SINGLE INTERFACE FOR COMMUNICATIONS, ADVERTIZING, AUTOMATION AND STAY MANAGEMENT

OPENNESS FOR RICH INTEGRATION WITH THE ECOSYSTEM

“To raise new questions, new possibilities, to regard old problems from a new angle, requires creative imagination and marks real advance”

Albert Einstein


BENEFIT#3 ENGAGE WITH YOUR GUESTS

WHAT SMART GUEST APPLICATION BRINGS

DYNAMIC INTERACTIONS

ALWAYS-ON SCREEN TO ADVERTIZE ON VALUE-ADDED SERVICES

ATTRACTIVE FUNCTIONNALITIES TO GENERATE MORE INTERACTIONS

QUICK ACCESS TO STAFF

“Engaging with guests to understand their needs for new services and simple features helped generating additional business”


PROCESS

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SMART GUEST APPLICATIONS LICENSES DEPLOYMENT

AUDIT

INSTALLATION

WORKSHOP

PROJECT MANAGEMENT

COACHING

MAINTENANCE CONTRACT OPTIONAL CUSTOMIZATION SERVICES


CREDENTIALS

ALCATEL-LUCENT, DELIVERS HOSPITALITY COMMUNICATIONS BEYOND STANDARDS FOR MORE THAN 15 YEARS

“The solution is efficient, flexible,well-designed and reduces workload.This leads to significant time savingsin our daily processes.”

Thomas Markovic,Director of Engineering at the Park Hyatt

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www.alcatel-lucent.com/enterprise

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